{"id":5516,"date":"2014-04-11T09:51:56","date_gmt":"2014-04-11T09:51:56","guid":{"rendered":"https:\/\/www.clusteraudiovisual.cat\/rod-perth-presidente-de-natpe-se-reune-con-la-industria-audiovisual-catalana\/"},"modified":"2014-04-11T09:51:56","modified_gmt":"2014-04-11T09:51:56","slug":"rod-perth-presidente-de-natpe-se-reune-con-la-industria-audiovisual-catalana","status":"publish","type":"post","link":"https:\/\/www.clusteraudiovisual.cat\/es\/rod-perth-presidente-de-natpe-se-reune-con-la-industria-audiovisual-catalana\/","title":{"rendered":"Rod Perth, presidente de NATPE, se re\u00fane con la industria audiovisual catalana"},"content":{"rendered":"<p>La viabilidad de establecer v\u00edas de colaboraci\u00f3n con Barcelona y la posibilidad de explorar nuevas oportunidades de negocio en torno a los contenidos audiovisuales fue una de las ideas que expuso el presidente de la National Association of Television Program Executives (<a href=\"https:\/\/www.natpe.com\/\">NATPE<\/a>), Rod Perth, en su conferencia organizada por el Cluster Audiovisual de Catalu\u00f1a en la sede de <a href=\"http:\/\/www.barcelonactiva.cat\/barcelonactiva\/cat\/\">Barcelona Activa<\/a>. La capacidad y el prestigio de Barcelona y su apuesta por el mundo digital, la movilidad y los nuevos negocios, asegur\u00f3 Perth, son las claves de esta futura colaboraci\u00f3n.<\/p>\n<p>NATPE es uno de los eventos m\u00e1s importantes del mundo en lo que concierne la tem\u00e1tica de los mercados de contenidos, que se celebra en Miami cada mes de enero. Seg\u00fan expuso ayer, Rod Perth, el objetivo del NATPE es mantener un modelo de mercado de contactos personales y directos, donde puedan encontrarse los grandes referentes de la industria audiovisual, a la vez que se apuesta por la transformaci\u00f3n y la adaptaci\u00f3n a los cambios en los h\u00e1bitos de consumo y en el mercado.<\/p>\n<p>La industria, concluy\u00f3 Perth, se est\u00e1 transformando por efecto de las tecnolog\u00edas digitales, y los contenidos son la base transversal de esta transformaci\u00f3n. \u201cEs por este motivo que el mundo audiovisual necesita encontrar nuevas formas, m\u00e1s frescas e innovadoras, de abrir mercados y establecer relaciones entre compradores y vendedores\u201d.<\/p>\n<p>La visita de Rod Perth a Barcelona incluy\u00f3 tambi\u00e9n una reuni\u00f3n con la Fira de Barcelona, Turismo de Barcelona, y un encuentro en Foment del Treball con los representantes del mundo empresarial catal\u00e1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El presidente de NATPE, Rod Perth, habl\u00f3 en una conferencia organizada por el Cluster Audiovisual de Catalu\u00f1a en la sede de Barcelona Activa<\/p>\n","protected":false},"author":1,"featured_media":3983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-5516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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