{"id":9135,"date":"2021-02-16T13:26:47","date_gmt":"2021-02-16T13:26:47","guid":{"rendered":"https:\/\/www.clusteraudiovisual.cat\/ques-es-el-zoom-marques\/"},"modified":"2026-04-08T15:47:38","modified_gmt":"2026-04-08T13:47:38","slug":"zoom-marques","status":"publish","type":"page","link":"https:\/\/www.clusteraudiovisual.cat\/es\/zoom-marques\/","title":{"rendered":"ZOOM MARCAS"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3tz6rz-60c801d2bf1871aaf58a252705f22051\">\n#top .hr.hr-invisible.av-3tz6rz-60c801d2bf1871aaf58a252705f22051{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-3tz6rz-60c801d2bf1871aaf58a252705f22051 hr-invisible  avia-builder-el-0  el_before_av_one_fifth  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-1808y27-9ccc75750974f0d4dabb9c973fe96487 av_one_fifth  avia-builder-el-1  el_after_av_hr  el_before_av_three_fifth  first 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https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/12\/ZoomMarques_Logo_positiu-2-1-1500x441.png 1500w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/12\/ZoomMarques_Logo_positiu-2-1-705x207.png 705w\" sizes=\"(max-width: 4961px) 100vw, 4961px\" \/><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-14mc0in-1415743b141262b201fe7d21cff560d8 av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  el_before_av_section  avia-builder-el-last  flex_column_div  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-37u8ex-543364433f8d222eac016d689ff6a29b main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_one_fifth  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9135'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5zpylt-388482e2f7d31c906d8d6f1bfe3587b0\">\n.flex_column.av-5zpylt-388482e2f7d31c906d8d6f1bfe3587b0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5zpylt-388482e2f7d31c906d8d6f1bfe3587b0 av_one_fifth  avia-builder-el-6  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-42stm9-c0695b7ccefecf07055d6a75000e2991\">\n.flex_column.av-42stm9-c0695b7ccefecf07055d6a75000e2991{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-42stm9-c0695b7ccefecf07055d6a75000e2991 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kl81izn8-c8a198c80ff1acf77b306959b774b0ea '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5 style=\"text-align: center;\">Zoom Marcas es un encuentro anual sobre comunicaci\u00f3n de marcas impulsado por el Cl\u00faster Audiovisual de Catalu\u00f1a con la colaboraci\u00f3n de Fomento del Trabajo y Dircom Catalunya, dirigido principalmente a profesionales de la publicidad, directores de comunicaci\u00f3n, responsables de comunicaci\u00f3n corporativa, marketing y agentes destacados del sector audiovisual de Catalu\u00f1a. Su objetivo es reflexionar y analizar innovaciones y tendencias disruptivas en el panorama audiovisual, comunicativo y publicitario.<\/h5>\n<h5 style=\"text-align: center;\"><\/h5>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2loqqp-43c34008fe7cc2707e18591fedba21b1\">\n.flex_column.av-2loqqp-43c34008fe7cc2707e18591fedba21b1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2loqqp-43c34008fe7cc2707e18591fedba21b1 av_one_fifth  avia-builder-el-9  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5zpylt-33-51eb281ff318fec85cffefc1dc1c5d4b\">\n.flex_column.av-5zpylt-33-51eb281ff318fec85cffefc1dc1c5d4b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5zpylt-33-51eb281ff318fec85cffefc1dc1c5d4b av_one_fifth  avia-builder-el-10  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-42stm9-32-fe367ca358a4d7300e6c1bbfe35da0e2\">\n.flex_column.av-42stm9-32-fe367ca358a4d7300e6c1bbfe35da0e2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-42stm9-32-fe367ca358a4d7300e6c1bbfe35da0e2 av_three_fifth  avia-builder-el-11  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kkzxjgef-9dea86cc586981cf908f3aae3dabed11 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><span style=\"color: #0200e7;\">EDICI\u00d3N 2026: TURISMO<\/span><\/h2>\n<h2 style=\"text-align: center;\">09\/06\/2026<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8cxenc0-fb73c9f8901020d725ab260b90c0e71a\">\n#top .hr.hr-invisible.av-m8cxenc0-fb73c9f8901020d725ab260b90c0e71a{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-m8cxenc0-fb73c9f8901020d725ab260b90c0e71a hr-invisible  avia-builder-el-13  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lgxr6cit-be86831c40f048b5136ac596cc05390b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5 style=\"text-align: center;\">La pr\u00f3xima edici\u00f3n de Zoom Marcas tendr\u00e1 lugar el 9 de junio de 2026, donde hablaremos sobre c\u00f3mo comunican las marcas del sector del turismo.<\/h5>\n<h5 style=\"text-align: center;\"><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-378n6n-d9c60dda80e60b714b6a4b3679a22441\">\n#top .hr.hr-invisible.av-378n6n-d9c60dda80e60b714b6a4b3679a22441{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-378n6n-d9c60dda80e60b714b6a4b3679a22441 hr-invisible  avia-builder-el-15  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mnq3c74k-407db6c6612846169f80e6530bcb6ef1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5 style=\"text-align: center;\">M\u00e1s informaci\u00f3n pr\u00f3ximamente.<\/h5>\n<h5 style=\"text-align: center;\"><\/h5>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5zpylt-30-2c62b957d7741b5419dd65561b954665\">\n.flex_column.av-5zpylt-30-2c62b957d7741b5419dd65561b954665{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5zpylt-30-2c62b957d7741b5419dd65561b954665 av_one_fifth  avia-builder-el-17  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-50edc9949d927eab467680f201044eec\">\n#top .hr.hr-invisible.av-av_hr-50edc9949d927eab467680f201044eec{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-av_hr-50edc9949d927eab467680f201044eec hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-av_section-adea8c6cefdab71aac3f1bcb564f4c2b main_color avia-section-default avia-no-border-styling  avia-builder-el-18  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9135'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10yx05r-14d2cd0b5820f546b2571f9fb9889a5d\">\n.flex_column.av-10yx05r-14d2cd0b5820f546b2571f9fb9889a5d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-10yx05r-14d2cd0b5820f546b2571f9fb9889a5d av_one_fifth  avia-builder-el-19  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-znsz27-24d58dc36db5f0e7e25387d98dfaccd5\">\n.flex_column.av-znsz27-24d58dc36db5f0e7e25387d98dfaccd5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-znsz27-24d58dc36db5f0e7e25387d98dfaccd5 av_three_fifth  avia-builder-el-20  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m9h7e5se-14a0188f42b9777126ddf895cd6daa48 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><span style=\"color: #0200e7;\">ECHA UN VISTAZO AL RESUMEN DE LA EDICI\u00d3N ANTERIOR<\/span><\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-y69ocf-16484b1d7a80c241ca6b0d115ab09b13\">\n#top .hr.hr-invisible.av-y69ocf-16484b1d7a80c241ca6b0d115ab09b13{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-y69ocf-16484b1d7a80c241ca6b0d115ab09b13 hr-invisible  avia-builder-el-22  el_after_av_textblock  el_before_av_video '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-video av-m9h7ex8b-f4ff9b8750bb9df6855dff515828723d avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/watch?v=fdrKLarNV0I&amp;ab_channel=ClusterAudiovisualdeCatalunya'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Zoom Marques 2025 - Com comuniquen les marques de moda?\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/fdrKLarNV0I?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vpy0r3-2c194a55efab7d830499f48e85360251\">\n.flex_column.av-vpy0r3-2c194a55efab7d830499f48e85360251{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-vpy0r3-2c194a55efab7d830499f48e85360251 av_one_fifth  avia-builder-el-24  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-37u8ex-34-7e314fafecad14dfb6fcd05628b28253 main_color avia-section-default avia-no-border-styling  avia-builder-el-25  el_after_av_section  el_before_av_partner  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9135'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5zpylt-27-37255d2d6d777f084026b47e016b7ecc\">\n.flex_column.av-5zpylt-27-37255d2d6d777f084026b47e016b7ecc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5zpylt-27-37255d2d6d777f084026b47e016b7ecc av_one_fifth  avia-builder-el-26  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-42stm9-29-6ef9a625eefdf4c3b38cfeaa3b645b84\">\n.flex_column.av-42stm9-29-6ef9a625eefdf4c3b38cfeaa3b645b84{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-42stm9-29-6ef9a625eefdf4c3b38cfeaa3b645b84 av_three_fifth  avia-builder-el-27  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kkzxjgef-28-3f99dea334166ddfe2bcb7f0835fac34 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><span style=\"color: #0200e7;\">EDICIONES ANTERIORES<\/span><\/h2>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2loqqp-31-0337207dbe194ec9c354322e59a82a09\">\n.flex_column.av-2loqqp-31-0337207dbe194ec9c354322e59a82a09{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2loqqp-31-0337207dbe194ec9c354322e59a82a09 av_one_fifth  avia-builder-el-29  el_after_av_three_fifth  el_before_av_one_half  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ag2nb3-1a1dadcd5b30dae82cb0cd25baf16bfa\">\n.flex_column.av-ag2nb3-1a1dadcd5b30dae82cb0cd25baf16bfa{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ag2nb3-1a1dadcd5b30dae82cb0cd25baf16bfa av_one_half  avia-builder-el-30  el_after_av_one_fifth  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9up6ov-d6a07c20ad63eb74a1528bd255ce0eb6\">\n.avia-image-container.av-9up6ov-d6a07c20ad63eb74a1528bd255ce0eb6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-9up6ov-d6a07c20ad63eb74a1528bd255ce0eb6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-9up6ov-d6a07c20ad63eb74a1528bd255ce0eb6 av-styling- av-hover-grow av-hide-overflow avia-align-left  avia-builder-el-31  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-56088 avia-img-lazy-loading-not-56088 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2026\/04\/2025_Zoom-marques_Edicions-anteriors.jpg\" alt='' title='2025_Zoom-marques_Edicions-anteriors'  height=\"802\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2026\/04\/2025_Zoom-marques_Edicions-anteriors.jpg 1200w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2026\/04\/2025_Zoom-marques_Edicions-anteriors-300x201.jpg 300w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2026\/04\/2025_Zoom-marques_Edicions-anteriors-1030x688.jpg 1030w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2026\/04\/2025_Zoom-marques_Edicions-anteriors-768x513.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2026\/04\/2025_Zoom-marques_Edicions-anteriors-705x471.jpg 705w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-77cm5r-1cf87cd52b270bf518b4241840bc85b2\">\n#top .hr.hr-invisible.av-77cm5r-1cf87cd52b270bf518b4241840bc85b2{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-77cm5r-1cf87cd52b270bf518b4241840bc85b2 hr-invisible  avia-builder-el-32  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m8cvgzfs-0a8619c3c70b0f5f105f6e86c5baa4c8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>2025 \u00bfC\u00f3mo comunican las marcas de moda? Retos y tendencias<\/h5>\n<p>En esta edici\u00f3n nos adentramos en el sector de la moda y su evoluci\u00f3n, marcada por la sostenibilidad, inclusi\u00f3n e irrupci\u00f3n de las nuevas tecnolog\u00edas. Profesionales del sector debatieron sobre c\u00f3mo las marcas pueden construir narrativas aut\u00e9nticas, potenciando valores como la artesan\u00eda y la proximidad, a la vez que adaptan su estrategia a un mercado global en constante cambio.<\/p>\n<p>Contamos con la ponencia inicial \u00abDise\u00f1ando el ma\u00f1ana de la moda\u00bb a cargo de <strong>Edu Pitarch<\/strong>, director creativo de <strong>HAMLET<\/strong>.<\/p>\n<p>Y con una mesa redonda formada por <strong>Montserrat Figueras<\/strong>, Consejera Delegada de <strong>Sita Murt\/<\/strong>; <strong>Xavi Berneda<\/strong>, CEO de <strong>Munich Sports<\/strong>; <strong>Iria P\u00e9rez<\/strong>, Directora de Comunicaci\u00f3n Corporativa y RRII de <strong>TOUS<\/strong>; y <strong>Felipe Cano<\/strong>, Brand Manager de <strong>The Animals Observatory<\/strong>. Moderada por <strong>Maria Almenar<\/strong>, periodista y comunicadora de moda.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7wbj9r-40be802a24f415d228a274dce8ee3bed\">\n.flex_column.av-7wbj9r-40be802a24f415d228a274dce8ee3bed{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7wbj9r-40be802a24f415d228a274dce8ee3bed av_one_half  avia-builder-el-34  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-64k0dr-f4a306fdd927569a43f6d193c76e3f03\">\n.avia-image-container.av-64k0dr-f4a306fdd927569a43f6d193c76e3f03 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-64k0dr-f4a306fdd927569a43f6d193c76e3f03 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-64k0dr-f4a306fdd927569a43f6d193c76e3f03 av-styling- av-hover-grow av-hide-overflow avia-align-left  avia-builder-el-35  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-47731 avia-img-lazy-loading-not-47731 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2025\/03\/2024_Zoom-marques_Edicions-anteriors.jpg\" alt='' title='2024_Zoom-marques_Edicions-anteriors'  height=\"1368\" width=\"2048\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2025\/03\/2024_Zoom-marques_Edicions-anteriors.jpg 2048w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2025\/03\/2024_Zoom-marques_Edicions-anteriors-300x200.jpg 300w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2025\/03\/2024_Zoom-marques_Edicions-anteriors-1030x688.jpg 1030w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2025\/03\/2024_Zoom-marques_Edicions-anteriors-768x513.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2025\/03\/2024_Zoom-marques_Edicions-anteriors-1536x1026.jpg 1536w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2025\/03\/2024_Zoom-marques_Edicions-anteriors-1500x1002.jpg 1500w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2025\/03\/2024_Zoom-marques_Edicions-anteriors-705x471.jpg 705w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ozve7-6ccdefed2627c7ca6e098eae161e1cb5\">\n#top .hr.hr-invisible.av-4ozve7-6ccdefed2627c7ca6e098eae161e1cb5{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-4ozve7-6ccdefed2627c7ca6e098eae161e1cb5 hr-invisible  avia-builder-el-36  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1u1lgv-ec7230a2766cbbbb646beb7d5922860e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>2024 \u00bfC\u00f3mo comunican las marcas de alimentaci\u00f3n? Retos y tendencias<\/h5>\n<p style=\"text-align: left;\">En esta edici\u00f3n pusimos el acento en los retos de este sector alimentario ante una sensibilidad creciente de los consumidores que buscan un producto cada vez m\u00e1s personalizado.<\/p>\n<p>Con la ponencia inicial \u00abTop 10 tendencias 2024 de alimentaci\u00f3n y bebida\u00bb a cargo de <strong>Marta Delgado del R\u00edo<\/strong>, Account Manager en <strong>Innova Market Insights<\/strong>.<\/p>\n<p style=\"text-align: left;\">Con una mesa redonda formada por<strong> Javier Coromina<\/strong>, Director de comunicaci\u00f3n de <strong>Idilia Foods<\/strong> (ColaCao, Nocilla); <strong>Sophie Pagnon<\/strong>, Chief Communication, Marketing &amp; Impact Officer de <strong>Veritas<\/strong>; <strong>\u00c0ngela Folguerola Llorca<\/strong>, Responsable de comunicaci\u00f3n, redes sociales, relaciones publicas y comunicaci\u00f3n interna de <strong>Ametller Origen<\/strong>; y <strong>Lalo Agustina<\/strong>, Director de comunicaci\u00f3n de <strong>La Menorquina<\/strong>. Moderada por <strong>Bibiana Ballb\u00e8<\/strong>, periodista y CEO de TheCreative.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5mnpxr-19736b1ef0c41634e9f47aea43f527da\">\n.flex_column.av-5mnpxr-19736b1ef0c41634e9f47aea43f527da{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5mnpxr-19736b1ef0c41634e9f47aea43f527da av_one_half  avia-builder-el-38  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-klsaemi9-4074342d99244e856617d0f73684adec\">\n.avia-image-container.av-klsaemi9-4074342d99244e856617d0f73684adec img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-klsaemi9-4074342d99244e856617d0f73684adec .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-klsaemi9-4074342d99244e856617d0f73684adec av-styling- av-hover-grow av-hide-overflow avia-align-center  avia-builder-el-39  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-40578 avia-img-lazy-loading-not-40578 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2024\/05\/2023_Zoom-marques_Edicions-anteriors.jpg\" alt='2023 Inteligencia artificial para la comunicaci\u00f3n de marcas' title='2023_Zoom-marques_Edicions-anteriors'  height=\"1710\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2024\/05\/2023_Zoom-marques_Edicions-anteriors.jpg 2560w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2024\/05\/2023_Zoom-marques_Edicions-anteriors-300x200.jpg 300w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2024\/05\/2023_Zoom-marques_Edicions-anteriors-1030x688.jpg 1030w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2024\/05\/2023_Zoom-marques_Edicions-anteriors-768x513.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2024\/05\/2023_Zoom-marques_Edicions-anteriors-1536x1026.jpg 1536w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2024\/05\/2023_Zoom-marques_Edicions-anteriors-2048x1368.jpg 2048w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2024\/05\/2023_Zoom-marques_Edicions-anteriors-1500x1002.jpg 1500w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2024\/05\/2023_Zoom-marques_Edicions-anteriors-705x471.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-klsah9x0-9ab2059daae5d0f7ddc798ba69996d97 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>2023 Inteligencia artificial para la comunicaci\u00f3n de marcas<\/h5>\n<p>\u00daltimamente, la inteligencia artificial se ha popularizado y ha alcanzado un nivel de sofisticaci\u00f3n impensable hace unos a\u00f1os. Sus usos y aplicaciones representan una oportunidad de oro para la comunicaci\u00f3n de las marcas, que luchan por hacerse un hueco en un escenario digital saturado de informaci\u00f3n. Desde la generaci\u00f3n de contenidos mediante t\u00e9cnicas como el deepfake en la edici\u00f3n de sonido y voz, pasando por el an\u00e1lisis de sentimientos o la personalizaci\u00f3n de las campa\u00f1as, la IA ofrece herramientas valiosas que permiten mejorar la creatividad, optimizar los procesos de trabajo y maximizar el impacto de la marca. En este Zoom Marcas conocimos las \u00faltimas tendencias y soluciones de IA para este sector y debatimos, entre otros, sobre las implicaciones \u00e9ticas de esta acelerada automatizaci\u00f3n.<\/p>\n<p>Introducci\u00f3n a cargo de <strong>David Lahoz<\/strong> y mesa redonda con <strong>Albert Gim\u00e9nez<\/strong>, <strong>Josep M. Ganyet<\/strong> y <strong>Ramon Arteman<\/strong>. Conducido por <strong>Bibiana Ballb\u00e8<\/strong>.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-54zczj-ccbdf4ca62876e53c84958fd560ef2e1\">\n.flex_column.av-54zczj-ccbdf4ca62876e53c84958fd560ef2e1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-54zczj-ccbdf4ca62876e53c84958fd560ef2e1 av_one_half  avia-builder-el-41  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m5sb7rhi-b79b84dc584d487b7b008b5fcccc2a13\">\n.avia-image-container.av-m5sb7rhi-b79b84dc584d487b7b008b5fcccc2a13 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m5sb7rhi-b79b84dc584d487b7b008b5fcccc2a13 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m5sb7rhi-b79b84dc584d487b7b008b5fcccc2a13 av-styling- av-hover-grow av-hide-overflow avia-align-center  avia-builder-el-42  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31390 avia-img-lazy-loading-not-31390 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2023\/04\/Zoom-Marques-2022_2.jpg\" alt='2022 Events &amp; Brands' title='Zoom-Marques-2022_2'  height=\"1710\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2023\/04\/Zoom-Marques-2022_2.jpg 2560w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2023\/04\/Zoom-Marques-2022_2-300x200.jpg 300w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2023\/04\/Zoom-Marques-2022_2-1030x688.jpg 1030w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2023\/04\/Zoom-Marques-2022_2-768x513.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2023\/04\/Zoom-Marques-2022_2-1536x1026.jpg 1536w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2023\/04\/Zoom-Marques-2022_2-2048x1368.jpg 2048w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2023\/04\/Zoom-Marques-2022_2-1500x1002.jpg 1500w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2023\/04\/Zoom-Marques-2022_2-705x471.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-4mi2db-790bf0d26258670025da00317db3c7d9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>2022 Events &amp; Brands<\/h5>\n<p>Cada vez son m\u00e1s que marcas que optan por los eventos como herramienta para promocionarse y transmitir los valores con los que se identifican ya trav\u00e9s de los cuales desean ser reconocidas. Las conferencias, eventos y encuentros, pues, se convierten en una herramienta muy potente que permite al p\u00fablico establecer un v\u00ednculo emocional con la marca y con la comunidad que se articula a su alrededor y de la que forman parte. Si bien el desarrollo de una buena experiencia de marca es imprescindible para su \u00e9xito, \u00e9ste no es el \u00fanico factor a tener en cuenta. El contenido a menudo se entrelaza con la\u00a0t\u00e9cnica a trav\u00e9s de empresas que realizan un dise\u00f1o integral de soluciones audiovisuales\u00a0innovadoras para llevar a cabo los eventos m\u00e1s sonados. Con <strong>Mike Blackman<\/strong>, <strong>Carlos Henao<\/strong>, <strong>Joel Mestre<\/strong>. Conducido por <strong>Pipo Serrano<\/strong>.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5sr767-17b954d360b0a063bea94c96b73efa50\">\n.flex_column.av-5sr767-17b954d360b0a063bea94c96b73efa50{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5sr767-17b954d360b0a063bea94c96b73efa50 av_one_half  avia-builder-el-44  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-49z3sv-5d52a3af88e4b43109cfc5aaaf50de32\">\n.avia-image-container.av-49z3sv-5d52a3af88e4b43109cfc5aaaf50de32 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-49z3sv-5d52a3af88e4b43109cfc5aaaf50de32 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-49z3sv-5d52a3af88e4b43109cfc5aaaf50de32 av-styling- av-hover-grow av-hide-overflow avia-align-center  avia-builder-el-45  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20909 avia-img-lazy-loading-not-20909 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-marques_2021-2.jpg\" alt='2021 Branded Content con Prop\u00f3sito' title='Zoom-marques_2021'  height=\"1710\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-marques_2021-2.jpg 2560w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-marques_2021-2-300x200.jpg 300w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-marques_2021-2-1030x688.jpg 1030w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-marques_2021-2-768x513.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-marques_2021-2-1536x1026.jpg 1536w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-marques_2021-2-2048x1368.jpg 2048w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-marques_2021-2-1500x1002.jpg 1500w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-marques_2021-2-705x471.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2fox0v-255130db719025962b33bcd04325fda5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>2021 Branded Content con Prop\u00f3sito<\/h5>\n<p>En un moment de transformaci\u00f3n profunda nos hemos visto forzados a reevaluar y reflexionar sobre lo que significa ser humano y nuestra manera de vivir, relacionarnos y consumir. Las marcas que mejor se est\u00e1n adaptando a este cambio de paradigma son aquellas que tienen clara su raz\u00f3n de ser, que guian sus deciciones en su prop\u00f3sito.<\/p>\n<p>El Branded Content, por su parte, es un activo de comunicaci\u00f3n producido por una marca con la finalidad de transmitir sus valores y conectar con una audiencia que le dedica su tiempo al encontrarla relevante. Analizarmos diversas formas en que aparece como catalizador del prop\u00f3sito de las marcas. Con <strong>Ana<\/strong> <strong>Palencia<\/strong>, <strong>Carlos Sanchez-Llibre<\/strong> y <strong>Marc Ros<\/strong>. Conducido por <strong>Leticia Iglesias<\/strong>.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5mnpxr-26-b23b6846871bc11e30a1ec0ec20039b0\">\n.flex_column.av-5mnpxr-26-b23b6846871bc11e30a1ec0ec20039b0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5mnpxr-26-b23b6846871bc11e30a1ec0ec20039b0 av_one_half  avia-builder-el-47  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-klsaemi9-25-8125727529002598b6070e20f80c2642\">\n.avia-image-container.av-klsaemi9-25-8125727529002598b6070e20f80c2642 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-klsaemi9-25-8125727529002598b6070e20f80c2642 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-klsaemi9-25-8125727529002598b6070e20f80c2642 av-styling- av-hover-grow av-hide-overflow avia-align-center  avia-builder-el-48  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20885 avia-img-lazy-loading-not-20885 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2020.jpg\" alt='2020 Brands &amp; Covid' title='Zoom-Marques_2020'  height=\"1710\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2020.jpg 2560w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2020-300x200.jpg 300w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2020-1030x688.jpg 1030w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2020-768x513.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2020-1536x1026.jpg 1536w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2020-2048x1368.jpg 2048w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2020-1500x1002.jpg 1500w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2020-705x471.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-klsah9x0-24-121c110d698db98e40e71e7208700c54 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>2020 Brands &amp; Covid<\/h5>\n<p>En tiempo de confinamiento han producido cambios destacables en el consumo audiovisual, a la vez que hemos observado una aceleraci\u00f3n en la aplicaci\u00f3n de tecnolog\u00edas para la personalizaci\u00f3n de los contenidos. En paralelo, se est\u00e1 poniendo de relieve la necesidad de adoptar valores como el consumo sostenible, mientras las marcas muestran su compromiso social.<\/p>\n<p>Ante esta nueva normalidad nos preguntamos si tambi\u00e9n estamos ante un nuevo paradigma de la comunicaci\u00f3n, cu\u00e1les ser\u00e1n las necesidades en los entornos laborales de teletrabajo, como se han modificado los h\u00e1bitos, el ocio y las necesidades de los consumidores y que n &#8216; esperan de las marcas, las que se han de mostrar adaptables y resilientes.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4iwe5r-d530c58109fafb712de2b9853f75f9b6\">\n.flex_column.av-4iwe5r-d530c58109fafb712de2b9853f75f9b6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4iwe5r-d530c58109fafb712de2b9853f75f9b6 av_one_half  avia-builder-el-50  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-klsai8om-3cf2839ef48be430f4ee23ba59212c70\">\n.avia-image-container.av-klsai8om-3cf2839ef48be430f4ee23ba59212c70 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-klsai8om-3cf2839ef48be430f4ee23ba59212c70 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-klsai8om-3cf2839ef48be430f4ee23ba59212c70 av-styling- av-hover-grow av-hide-overflow avia-align-center  avia-builder-el-51  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20737 avia-img-lazy-loading-not-20737 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2019.jpg\" alt='2019 ConsumiLOLS: como conectar con las nuevas audiencias' title='Zoom-Marques_2019'  height=\"1710\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2019.jpg 2560w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2019-300x200.jpg 300w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2019-1030x688.jpg 1030w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2019-768x513.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2019-1536x1026.jpg 1536w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2019-2048x1368.jpg 2048w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2019-1500x1002.jpg 1500w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2019-705x471.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1z5hu7-cc4f73c303003a0ce62ba8d9f4027317 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>2019 ConsumiLOLS: como conectar con las nuevas audiencias<\/h5>\n<p>Ni controlables es ni predecibles: ef\u00edmeros e impulsivos. Millennials y generaci\u00f3n Z viven paulatinamente m\u00e1s ajenos a las estructuras s\u00f3lidas que conocemos. Quienes son? Como son? C\u00f3mo act\u00faan? La manera en que entienden el mundo marca como se relacionan con los bienes de consumo. Para las marcas y agencias el reto radica en comprenderlos y crear contenidos con que empaticen. Basta traducir los mensajes a su lenguaje para impactarse los? \u00bfQu\u00e9 canales tenemos para llegar y de qu\u00e9 manera es m\u00e1s efectivo hacerlo? Con <strong>Adri\u00e0 Farrero, Jordi Ros\u00e0s, Noem\u00ed Cun\u00ed y Laia Mas.<\/strong><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5mnpxr-23-f01cca3177f152ed547c266d656b2ceb\">\n.flex_column.av-5mnpxr-23-f01cca3177f152ed547c266d656b2ceb{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5mnpxr-23-f01cca3177f152ed547c266d656b2ceb av_one_half  avia-builder-el-53  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-klsaemi9-22-e899ad5b97740a33131bd0291b660853\">\n.avia-image-container.av-klsaemi9-22-e899ad5b97740a33131bd0291b660853 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-klsaemi9-22-e899ad5b97740a33131bd0291b660853 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-klsaemi9-22-e899ad5b97740a33131bd0291b660853 av-styling- av-hover-grow av-hide-overflow avia-align-center  avia-builder-el-54  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10797 avia-img-lazy-loading-not-10797 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/MG_0477med-scaled.jpg\" alt='2018 Influencers, el nuevo m\u00e1rketing digital' title='Zoom-Marques_2018'  height=\"1707\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/MG_0477med-scaled.jpg 2560w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/MG_0477med-300x200.jpg 300w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/MG_0477med-1030x687.jpg 1030w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/MG_0477med-768x512.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/MG_0477med-1536x1024.jpg 1536w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/MG_0477med-2048x1365.jpg 2048w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/MG_0477med-1500x1000.jpg 1500w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/MG_0477med-705x470.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-klsah9x0-21-69bea6ace179ae2bddc937bd474dc5cc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>2018 Influencers, el nuevo m\u00e1rketing digital<\/h5>\n<p>En 2018 las marcas invirtieron m\u00e1s de 2.500 millones de euros s\u00f3lo en influencers en Instagram. Unas cantidades que reflejan la gran apuesta que las principales marcas est\u00e1n haciendo en las redes sociales y los nuevos entornos digital.<\/p>\n<p>Con el objetivo de analizar este fen\u00f3meno el Zoom Marcas invita una selecci\u00f3n de los influencers y celebrities con m\u00e1s impacto y experiencia en marketing de influencers para que las agencias, marcas y productoras puedan explorar las posibilidades que esta v\u00eda representa para sus negocios. Con <strong>Santi Mill\u00e1n, Lucas Lor\u00e9n, Ona Carbonell, Daniel Illescas y Roc Massaguer.<\/strong><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5mnpxr-20-eae1e65222540380afbe4ae99e5be012\">\n.flex_column.av-5mnpxr-20-eae1e65222540380afbe4ae99e5be012{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5mnpxr-20-eae1e65222540380afbe4ae99e5be012 av_one_half  avia-builder-el-56  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-klsaemi9-19-bde1081e851d204cfa9873791354d406\">\n.avia-image-container.av-klsaemi9-19-bde1081e851d204cfa9873791354d406 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-klsaemi9-19-bde1081e851d204cfa9873791354d406 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-klsaemi9-19-bde1081e851d204cfa9873791354d406 av-styling- av-hover-grow av-hide-overflow avia-align-center  avia-builder-el-57  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20664 avia-img-lazy-loading-not-20664 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2017-scaled.jpg\" alt='2017 Las marcas, los nuevos medios de comunicaci\u00f3n. Del branded content al branded channel para plataformas y nuevas audiencias.' title='Zoom-Marques_2017'  height=\"1708\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2017-scaled.jpg 2560w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2017-300x200.jpg 300w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2017-1030x687.jpg 1030w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2017-768x512.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2017-1536x1025.jpg 1536w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2017-2048x1367.jpg 2048w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2017-1500x1001.jpg 1500w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2017-705x470.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-klsah9x0-18-ecd557dd03d6a98c1101cfee80aa197a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>2017 Las marcas, los nuevos medios de comunicaci\u00f3n. Del branded content al branded channel para plataformas y nuevas audiencias.<\/h5>\n<p>Targets que se transforman en audiencia. Plataformas tecnol\u00f3gicas que son nuevas televisiones. Valores de marca que se transforman en contenidos. Hace tiempo que las marcas exploran nuevas f\u00f3rmulas para promocionar sus productos. Desde la publicidad televisiva, en internet o las redes sociales, hasta los nuevos formatos como el branded content y la realidad virtual.<\/p>\n<p>Pero hay una nueva estrategia que las marcas est\u00e1n empezando a explorar: la creaci\u00f3n de medios audiovisuales propis.Canals de TV, aplicaciones, plataformas online con contenido propio &#8230; Un nuevo modelo que abre nuevos caminos en la relaci\u00f3n entre el sector audiovisual, las agencias y las marcas. Con <strong>Lavinia Next, Obra Social La Caixa, &amp; Ros\u00e0s, Zoopa y Nestl\u00e9 TV.<\/strong><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5mnpxr-17-86d32a16882875de62b6bdce1fa59bb1\">\n.flex_column.av-5mnpxr-17-86d32a16882875de62b6bdce1fa59bb1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5mnpxr-17-86d32a16882875de62b6bdce1fa59bb1 av_one_half  avia-builder-el-59  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-klsaemi9-16-f29386d12b43d48d28e89657aa3923b8\">\n.avia-image-container.av-klsaemi9-16-f29386d12b43d48d28e89657aa3923b8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-klsaemi9-16-f29386d12b43d48d28e89657aa3923b8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-klsaemi9-16-f29386d12b43d48d28e89657aa3923b8 av-styling- av-hover-grow av-hide-overflow avia-align-center  avia-builder-el-60  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20652 avia-img-lazy-loading-not-20652 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2016-scaled.jpg\" alt='2016 Casos de \u00e9xito de realidad virtual en comunicaci\u00f3n de marcas' title='Zoom-Marques_2016'  height=\"1706\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2016-scaled.jpg 2560w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2016-300x200.jpg 300w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2016-1030x687.jpg 1030w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2016-768x512.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2016-1536x1024.jpg 1536w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2016-2048x1365.jpg 2048w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2016-1500x1000.jpg 1500w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2016-705x470.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-klsah9x0-15-91e7bb4d0e04ecbb56a6d9dea71a55fe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>2016 Casos de \u00e9xito de realidad virtual en comunicaci\u00f3n de marcas<\/h5>\n<p>La realidad virtual, aumentada o inmersiva transforma el lenguaje audiovisual y se implanta de forma acelerada en todos los \u00e1mbitos de la comunicaci\u00f3n. Las marcas, pues, encuentran en la realidad virtual una nueva manera de conectar con los p\u00fablicos, seduci\u00e9ndolo los, inform\u00e1ndoles, divertirlos y haci\u00e9ndolos participar. En el Zoom Marcas de analizan los casos de \u00e9xito de aplicaci\u00f3n de esta tecnolog\u00eda en la comunicaci\u00f3n publicitaria. Con <strong>Visyion, Iberdrola, Antaviana, Metropolitana, Createl y Minushu.<\/strong><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5mnpxr-14-9e6897e1179f606c9ebe4da31047c271\">\n.flex_column.av-5mnpxr-14-9e6897e1179f606c9ebe4da31047c271{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5mnpxr-14-9e6897e1179f606c9ebe4da31047c271 av_one_half  avia-builder-el-62  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-klsaemi9-13-b14fdb88f1280da6b9a61893af6b3bd0\">\n.avia-image-container.av-klsaemi9-13-b14fdb88f1280da6b9a61893af6b3bd0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-klsaemi9-13-b14fdb88f1280da6b9a61893af6b3bd0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-klsaemi9-13-b14fdb88f1280da6b9a61893af6b3bd0 av-styling- av-hover-grow av-hide-overflow avia-align-center  avia-builder-el-63  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10852 avia-img-lazy-loading-not-10852 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/DSC_0838-scaled.jpg\" alt='2015' title='Zoom-Marques_2015'  height=\"1708\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/DSC_0838-scaled.jpg 2560w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/DSC_0838-300x200.jpg 300w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/DSC_0838-1030x687.jpg 1030w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/DSC_0838-768x512.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/DSC_0838-1536x1025.jpg 1536w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/DSC_0838-2048x1367.jpg 2048w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/DSC_0838-1500x1001.jpg 1500w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/DSC_0838-705x470.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-klsah9x0-12-2ef3b2c132fc9549184280abde852a48 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>2015<\/h5>\n<p>Segundo encuentro de marcas, agencias y productoras audiovisuales donde se presentaron los casos de \u00e9xito de <strong>Gas Natural Fenosa y El Terrat.<\/strong><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5mnpxr-11-9358bb742444af2805a1965e0378f80f\">\n.flex_column.av-5mnpxr-11-9358bb742444af2805a1965e0378f80f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5mnpxr-11-9358bb742444af2805a1965e0378f80f av_one_half  avia-builder-el-65  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-klsaemi9-10-864beba483f0725787eaafabeed220b6\">\n.avia-image-container.av-klsaemi9-10-864beba483f0725787eaafabeed220b6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-klsaemi9-10-864beba483f0725787eaafabeed220b6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-klsaemi9-10-864beba483f0725787eaafabeed220b6 av-styling- av-hover-grow av-hide-overflow avia-align-center  avia-builder-el-66  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20749 avia-img-lazy-loading-not-20749 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2014-1.jpg\" alt='2014 Comunicaci\u00f3n colaborativa' title='Zoom-Marques_2014'  height=\"1710\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2014-1.jpg 2560w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2014-1-300x200.jpg 300w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2014-1-1030x688.jpg 1030w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2014-1-768x513.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2014-1-1536x1026.jpg 1536w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2014-1-2048x1368.jpg 2048w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2014-1-1500x1002.jpg 1500w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2014-1-705x471.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-klsah9x0-9-c6d1ad67832c089d75f8652c22306d77 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>2014 Comunicaci\u00f3n colaborativa<\/h5>\n<p>Primer encuentro del Zoom Marcas con <strong>Damm, Oglivy, Gestmusic y la CCMA.<\/strong><\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9135'><div class='entry-content-wrapper clearfix'><\/p>\n<div  class='avia-logo-element-container av-lvw978jt-396ca705ed60a5cf0681bbe2968ade21 av-border-deactivate avia-logo-grid avia-content-slider avia-smallarrow-slider avia-content-grid-active noHover avia-content-slider-odd  avia-builder-el-68  el_after_av_section  el_before_av_partner  avia-builder-el-first  avia-content-slider1' ><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h6 class='av-logo-special-heading-text '>ZOOM MARCAS TIENE EL APOYO DE:<\/h6><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-axppr-d37fe2265e2754d86d099cc32c7a0e74 flex_column no_margin av_one_fifth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd post-entry-last first'><span class='av-partner-fake-img' style='padding-bottom:50%; background-image:url(https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/10\/ST_Logo_Footer_Web_ACCIO-e1697536968898.jpg);'><\/span><\/div><\/div><\/div><\/div>\n<div  class='avia-logo-element-container av-lvw9p1u4-f25b017172a67c0d56fccf79cc0f3c00 av-border-deactivate avia-logo-grid avia-content-slider avia-smallarrow-slider avia-content-grid-active noHover avia-content-slider-odd  avia-builder-el-69  el_after_av_partner  avia-builder-el-last  avia-content-slider2' ><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h6 class='av-logo-special-heading-text '>CON LA COLABORACI\u00d3N DE:<\/h6><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-lvw9p0vj-44390082aca119c5eb8c58c9ddac9500 flex_column no_margin av_one_fifth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:37.5%; background-image:url(https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2024\/05\/Logo_Footer_ZM_Foment.jpg);'><\/span><\/div><div  class='slide-entry av-lvw9q032-7d628c44a7a58f41613ae79a37385946 flex_column no_margin av_one_fifth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:37.5%; background-image:url(https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2025\/03\/Logo_Footer_ZM_Dircom.jpg);'><\/span><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9135","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ZOOM MARCAS - Cl\u00faster Audiovisual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clusteraudiovisual.cat\/es\/zoom-marques\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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