Zoom Brands. Influencers. New audiovisual marketing.
In 2018, trademarks are expected to invest more than 2,500 million euros only in influencers on Instagram. Some amounts that reflect the great commitment that the main brands are making to social networks and new digital environments.
With the aim of analyzing this phenomenon, the Audiovisual Cluster, the Zoopa agency, Foment del Treball Nacional and DirCom have organized the fifth edition of Zoom Brands, this year dedicated to the marketing of influencers.
During the session, close to two hundred attendees, between agencies, brands and producers, had the opportunity to talk with a selection of influencers and celebrities with the most impact and more experience in influencers marketing. They were Santi Millán, Lucas Lorén, Ona Carbonella, Daniel Illescas and Roc Massaguer.
Daniel Pérez Barriga, Brand Communication Director of Desigual and Carlos Ortet, CEO of Zoopa, both influencers marketing experts, made a presentation before the round of questions and answers, analyzing the potential of influencers in relation to communication and valuation of the brands, as well as the latest trends and new strategies.
The session has been on a multi-camera streaming in ten different channels for webcasting and social networks, thanks to the technology of Watchity’s partners.
Full Streaming: https://www.youtube.com/watch?v=TVoF5aGoixY
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