10th EDITION: ARTIFICIAL INTELLIGENCE FOR BRAND COMMUNICATION
9 May – 10 a.m.
Foment del Treball (Via Laietana, 32)
Recently, artificial intelligence has become popular and has reached a level of sophistication unthinkable a few years ago. Its uses and applications represent a great opportunity for brands communication, which are fighting to make a place for themselves in a digital scenario with lots of information. From the generation of content using techniques such as deepfake to sound and voice editing, through emotional analysis or campaing customization, AI offers valuable tools that allow improving creativity, optimizing work processes and maximize brand impact. In this Zoom Brands we learned about the latest AI trends and solutions for this sector and we will discussed, among others, the ethical implications of this accelerated automation.
Journalist and CEO of TheCreative
Bibiana Ballbè has lived and worked in Boston, New York, San Francisco, Barcelona, Köln, Berlin and Bonn. Journalist, creative director, television presenter and founder and CEO of TheCreative: a creative agency and audiovisual production company from which she works with clients such as Cacaolat, Fundació LaCaixa, Juve y Camps, Cushman Wakefield, Kimpton and Estrella Damm. She also leads TheCreativeNet, a digital platform that connects more than 50 million people and for 7 editions, she also promotes TheCreativeFest, a festival of creativity.
ROUND TABLE WITH:
Product Strategist of TAPPX
Digital marketing professional since 1996. He has developed his professional career in advertising agencies (Intercom, Orbital BBDO, Isobar and Jazz Alternative Thinking), digital product development (ITNET Group), digital media sales (24/7 Media Europe ) and media agencies (OMD, Zenith Optimedia and Carat). He currently develops the product strategy for agencies and advertisers at TAPPX and is responsible for Data and new business opportunities at El Nacional.cat.
Business Development Manager of Wildbytes
He has more than 15 years of experience in the field of commercial strategy focused on international B2B and B2B2C companies. In 2017 he joined Wildbytes, an experiential innovation agency through the use of new technologies, where he leads the area of business strategy and partnerships. Throughout his career, he has placed particular emphasis on understanding cutting-edge technologies and their impact on the creation of new channels of communication between brands and consumers.
Josep M. Ganyet
CEO of Mortensen and Audiovisual Communication Professor at Pompeu Fabra University
Computer engineer graduated at Autonomous University of Barcelona, specialized in Digital Image and Artificial Intelligence. He has worked in the field of human interaction with computers in companies such as IBM, Deutsche Bank and Gotomedia. He currently runs the digital communication company Mortensen.cat. Audiovisual Communication Professor at Pompeu Fabra University and Digital Creation at the University of Lleida. He collaborates with TV3, writes for La Vanguardia, Via Empresa and Cavall Fort and Sàpiens about technology, economy and digital lifestyle.