{"id":6244,"date":"2019-03-20T11:21:53","date_gmt":"2019-03-20T11:21:53","guid":{"rendered":"https:\/\/www.clusteraudiovisual.cat\/brands-evolve-to-reach-millennial\/"},"modified":"2022-07-18T14:33:54","modified_gmt":"2022-07-18T14:33:54","slug":"brands-evolve-to-reach-millennial","status":"publish","type":"post","link":"https:\/\/www.clusteraudiovisual.cat\/en\/brands-evolve-to-reach-millennial\/","title":{"rendered":"Zoom Marques – The brands evolve to reach the millennial"},"content":{"rendered":"

On Tuesday, March 19th, was held the sixth edition of Zoom Marques, a seminar organized by the\u00a0Cl\u00faster Audiovisual de Catalunya<\/a><\/strong> and with the collaboration of the\u00a0Associaci\u00f3 de Directius de Comunicaci\u00f3 DIRCOM<\/a>\u00a0i\u00a0Foment del Treball Nacional<\/a>\u00a0<\/strong>and the support of\u00a0\u00a0CaixaBank<\/strong><\/a> and the Department of the Presidency of the Generalitat de Catalunya.<\/p>\n

More than 200 communication professionals focused on Foment del Treball Nacional to know the techniques and values \u200b\u200bthat accompany the new generations; the millennial and Z Generation. With us were\u00a0Adri\u00e0 Farrero<\/strong>, director of strategic planning at BuzzFeed NY<\/a><\/strong>, Jordi Ros\u00e0s<\/strong>, founder of the creative agency \u00a0&Ros\u00e0s<\/strong><\/a>, Noem\u00ed Cun\u00ed<\/strong>, director of the content agency\u00a0Broadcaster<\/strong><\/a> and Laia Mas<\/strong>, director of Public Affairs & Sustainability of\u00a0Danone Iberia<\/strong><\/a><\/p>\n

This edition has focused on the profile of the new consumer, which rejects the little compromise and lives apart from solid advertising structures. This new generation is able to live in an ephemeral world but at the same time has great values.<\/p>\n

The guests, to discuss how to reach this new audience, have participated in a round table moderated by Miquel Pellicer<\/strong>, Communications Director of Lavinia<\/strong><\/a>. The speakers came to the conclusion that these newly committed generations need and want real stories, that brands connect with their concerns, which is why companies, if they want to reach this public, can not be independent in the environment that it exists. In conclusion, a sincere and immediate communication is needed.<\/p>\n

Finally, after reflections on the future of communication and how to reach these new audiences, attendees have been able to enjoy a networking space to open new links and debate, even more, about how communication evolves and where we are lead to.<\/p>\n

Soon we will add the gallery of images of the day.<\/p>\n

 <\/p>\n

\"Zoom-Marques<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Zoom Marques 2019 – ConsumiLOLS – How to connect with new audiences closes the day with more than 200 professionals who have been able to discuss how to reach the millennial and Generation Z.<\/p>\n","protected":false},"author":1,"featured_media":23583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-6244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whatsnew"],"acf":[],"yoast_head":"\nZoom Marques - The brands evolve to reach the millennial - Cl\u00faster Audiovisual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clusteraudiovisual.cat\/en\/brands-evolve-to-reach-millennial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zoom Marques - 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