{"id":6132,"date":"2017-11-07T10:56:34","date_gmt":"2017-11-07T10:56:34","guid":{"rendered":"https:\/\/www.clusteraudiovisual.cat\/zoom-marques-2017-les-marques-els-nous-mitjans-de-comunicacio-video-streaming\/"},"modified":"2017-11-07T10:56:34","modified_gmt":"2017-11-07T10:56:34","slug":"zoom-marques-2017-les-marques-els-nous-mitjans-de-comunicacio-video-streaming","status":"publish","type":"post","link":"https:\/\/www.clusteraudiovisual.cat\/en\/zoom-marques-2017-les-marques-els-nous-mitjans-de-comunicacio-video-streaming\/","title":{"rendered":"ZOOM Brands 2017. Brands and the new media [video streaming]"},"content":{"rendered":"<p>Targets transforming into audience; technological platforms becoming televisions; brand value transforming into content&#8230; It is not news that brands explore new formulas to promote their products, including advertising on TV, on the internet or social networks, as well as new formats such as branded content and virtual reality.<\/p>\n<p>However, brands are beginning to explore a new strategy: the creation of their own audio-visual media. TV channels, applications and online platforms with their own content are the trends in brand communication. This is a new model that opens up new avenues in the relationship between the audio-visual sector, agencies and brands. Zoom Brands 2017 analysed the new strategies and success stories with the participation of companies including\u00a0<a href=\"http:\/\/www.lavinianext.com\/ca\/\">Lavinia Next<\/a> (Ideas &amp; Solution Factory at Lavinia Group),<a href=\"https:\/\/obrasociallacaixa.org\/en\/\"> \u2018La Caixa\u2019 Foundation<\/a> and <a href=\"http:\/\/www.rosasbarcelona.com\/en\">Ag\u00e8ncia &amp;Ros\u00e0s<\/a>\u00a0(with the\u00a0<a href=\"https:\/\/miradesambanima.org\/\">ALMA project<\/a>),<a href=\"http:\/\/www.zoopa.es\/CA\/\">\u00a0ZOOPA<\/a> Creative Studio and\u00a0<a href=\"https:\/\/www.youtube.com\/user\/wwwnestletv\">Nestl\u00e9 TV<\/a>.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/PllQ5Ep-sRM\" height=\"600\" width=\"100%\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New strategies and success stories with Lavinia Next (Ideas &#038; Solution Factory at Lavinia Group), \u2018La Caixa\u2019 Foundation and Ag\u00e8ncia &#038;Ros\u00e0s (with the ALMA project), ZOOPA Creative Studio and Nestl\u00e9 TV<\/p>\n","protected":false},"author":1,"featured_media":38309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-6132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whatsnew"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ZOOM Brands 2017. Brands and the new media [video streaming] - Cl\u00faster Audiovisual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clusteraudiovisual.cat\/en\/zoom-marques-2017-les-marques-els-nous-mitjans-de-comunicacio-video-streaming\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZOOM Brands 2017. Brands and the new media [video streaming] - Cl\u00faster Audiovisual\" \/>\n<meta property=\"og:description\" content=\"New strategies and success stories with Lavinia Next (Ideas &amp; Solution Factory at Lavinia Group), \u2018La Caixa\u2019 Foundation and Ag\u00e8ncia &amp;Ros\u00e0s (with the ALMA project), ZOOPA Creative Studio and Nestl\u00e9 TV\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clusteraudiovisual.cat\/en\/zoom-marques-2017-les-marques-els-nous-mitjans-de-comunicacio-video-streaming\/\" \/>\n<meta property=\"og:site_name\" content=\"Cl\u00faster Audiovisual\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-07T10:56:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2023\/12\/20171107_Noticia_Zoom-Marques.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.clusteraudiovisual.cat\/en\/zoom-marques-2017-les-marques-els-nous-mitjans-de-comunicacio-video-streaming\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.clusteraudiovisual.cat\/en\/zoom-marques-2017-les-marques-els-nous-mitjans-de-comunicacio-video-streaming\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.clusteraudiovisual.cat\/en\/#\/schema\/person\/23e1e732da72779cfc4fd7842583d17d\"},\"headline\":\"ZOOM Brands 2017. 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