{"id":6056,"date":"2016-06-29T11:08:34","date_gmt":"2016-06-29T11:08:34","guid":{"rendered":"https:\/\/www.clusteraudiovisual.cat\/sales-de-cinema-tendencies-de-negoci-i-gestio-del-public\/"},"modified":"2016-06-29T11:08:34","modified_gmt":"2016-06-29T11:08:34","slug":"sales-de-cinema-tendencies-de-negoci-i-gestio-del-public","status":"publish","type":"post","link":"https:\/\/www.clusteraudiovisual.cat\/en\/sales-de-cinema-tendencies-de-negoci-i-gestio-del-public\/","title":{"rendered":"Movie Theaters, Business Trends and Audience Management"},"content":{"rendered":"

“Movie theaters, business trends and audience management” was the title of a session organized by the Cluster at the headquarters of the SGAE Catalonia, with the aim of reflecting on the present and the future of commercial film screening, its new business models, and its relationship with viewers, distribution and production.<\/p>\n

Led by Pio Vernis, director of marketing at\u00a0DeAPlaneta<\/a>, the session brought together examples of already consolidated screening models such as commercial multiplex, represented in a local business model by Pere Sallent of\u00a0Full HD Cinemas in Cornell\u00e0<\/a>, and in a multinational company model by Lucas Albanell of\u00a0Cinesa<\/a>.\u00a0Both are large-format models based on the mass public appeal that hold a large share of the market.<\/p>\n

The session also included the presentation of other screening models. For example, Alberto Tognazzi of\u00a0Screenly<\/a>, a company dedicated to the organization of on-demand screenings, and Nacho Cerd\u00e0, of\u00a0Phenomena Experience<\/a>,\u00a0a company committed to recovering classic films in a single-screen movie theater, presented their different models. They are examples of proximity film models with a selection aimed at segmented audiences.<\/p>\n

Additionally, Carlos Fernandez from\u00a0Filmax<\/a>\u00a0provided the point of view of a company engaged in the three areas of production, distribution and exhibition. He initiated the debate warning about the need to promote a greater integration of these areas in order to provide quality products tailored to the characteristics of the cinema rooms and the expectations of viewers.<\/p>\n

Together, the speakers agreed on the urgency to attract audiences to theaters: “the common goal is to mobilize the viewer, to get them off the sofa.\u201d. But they disagreed on how to achieve this. The multiplex commits to improving the technical sophistication of the rooms (large screens, enveloping screens, immersion experiences …) and to the marketing with an eye towards a greater understanding of the viewer. Screenly and Phenomena, meanwhile, operate with the philosophy that the value of cinema attendance resides in the collective experience and therefore they base their strategy on conceiving cinema screenings \u00a0as public events and their audience as a community.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sesion organized by the Cluster with the aim of reflecting on the present and the future of commercial film screening, its new business models…<\/p>\n","protected":false},"author":1,"featured_media":4370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-6056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whatsnew"],"acf":[],"yoast_head":"\nMovie Theaters, Business Trends and Audience Management - Cl\u00faster Audiovisual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clusteraudiovisual.cat\/en\/sales-de-cinema-tendencies-de-negoci-i-gestio-del-public\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Movie Theaters, Business Trends and Audience Management - 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