{"id":5925,"date":"2014-04-11T09:54:12","date_gmt":"2014-04-11T09:54:12","guid":{"rendered":"https:\/\/www.clusteraudiovisual.cat\/rod-perth-president-of-natpe-meets-with-the-catalan-audio-visual-industry\/"},"modified":"2014-04-11T09:54:12","modified_gmt":"2014-04-11T09:54:12","slug":"rod-perth-president-of-natpe-meets-with-the-catalan-audio-visual-industry","status":"publish","type":"post","link":"https:\/\/www.clusteraudiovisual.cat\/en\/rod-perth-president-of-natpe-meets-with-the-catalan-audio-visual-industry\/","title":{"rendered":"Rod Perth, President of NATPE, Meets With the Catalan Audio-visual Industry"},"content":{"rendered":"

The viability of establishing cooperation pathways with Barcelona and the possibility of exploring new business opportunities related to its audio-visual content were one of the ideas exposed by the president of the National Association of Television Program Executives (NATPE<\/a>), Rod Perth, during his lecture organized by the Catalan Audio-visual Cluster in the headquarters of Barcelona Activa<\/a>. Barcelona’s capacity and prestige and its commitment to the digital world, mobility and new business, ensured Perth, are the keys elements of the future collaboration.<\/p>\n

NATPE, held in Miami each January, is one of the world\u2019s most important events around the issue of content markets. As Rod Perth explained, the goal of NATPE is to maintain a business model based on personal and direct contacts, bringing together the major actors of the audio-visual industry, and that stresses transformation and adaptation to changes in the market and consumer habits.<\/p>\n

The industry, concluded Perth, is changing due to digital technologies, and content forms the transversal basis for this transformation. \u201cFor this reason, the audio-visual world needs to find new, fresher and more innovative ways to open up new markets and to establish new relationships between buyers and sellers\u201d.<\/p>\n

Rod Perth’s visit to Barcelona also included meeting with Fira de Barcelona, Turisme de Barcelona, and a meeting at Foment del Treball with the representatives of the Catalan business world.<\/p>\n","protected":false},"excerpt":{"rendered":"

The president of the NATPE, Rod Perth, gave a lecture organized by the Catalan Audio-visual Cluster in the headquarters of Barcelona Activa<\/p>\n","protected":false},"author":1,"featured_media":3982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-5925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whatsnew"],"acf":[],"yoast_head":"\nRod Perth, President of NATPE, Meets With the Catalan Audio-visual Industry - Cl\u00faster Audiovisual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clusteraudiovisual.cat\/en\/rod-perth-president-of-natpe-meets-with-the-catalan-audio-visual-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rod Perth, President of NATPE, Meets With the Catalan Audio-visual Industry - 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