{"id":55945,"date":"2026-02-10T13:35:16","date_gmt":"2026-02-10T12:35:16","guid":{"rendered":"https:\/\/www.clusteraudiovisual.cat\/?p=55945"},"modified":"2026-03-30T13:46:00","modified_gmt":"2026-03-30T11:46:00","slug":"the-catalan-audiovisual-cluster-identifying-agent-of-the-most-innovative-trends-at-ise-2026","status":"publish","type":"post","link":"https:\/\/www.clusteraudiovisual.cat\/en\/the-catalan-audiovisual-cluster-identifying-agent-of-the-most-innovative-trends-at-ise-2026\/","title":{"rendered":"The Catalan Audiovisual Cluster, identifying agent of the most innovative trends at ISE 2026"},"content":{"rendered":"

The 2016 edition of ISE<\/strong> took place from February 3rd to 6th, closing with a record 92,170 visitors, an 8% increase over the previous edition, and 1,751 exhibitors.<\/p>\n

Since the announcement in 2019 that the trade show would be held in Barcelona, \u200b\u200bthe Catalan Audiovisual Cluster has acted as a connector between the event and the Catalan industry, creating opportunities to enhance the visibility of its member companies and the internationalization of the sector. Barcelona and Catalonia are positioning themselves internationally in the field of audiovisual technology thanks to the incorporation of new technologies into the solutions offered by Catalan companies.<\/p>\n

Once again, the Catalan Audiovisual Cluster acted as a key identifier of the most innovative trends in the thematic areas of Audiovisual Robotics<\/strong>, Artificial Intelligence<\/strong>, Virtual Production<\/strong>, Immersive Experiences<\/strong>, Retail<\/strong>, and Emerging Talent<\/strong>.<\/p>\n

It represented Catalan industry with 31 partner companies<\/strong> present at the fair, organized and participated in 23 activities and conferences<\/strong>, bringing 51 speakers<\/strong>, and collaborated in the organization of the ISE Tech Tours and in the dissemination of the ISE Open Innovation Challenge.<\/p>\n

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The Switch Observatory Presents the First Audiovisual Robotics Report<\/strong><\/p>\n

The Switch Observatory<\/a><\/strong>, an initiative of the Catalan Audiovisual Cluster dedicated to analyzing technological trends with a direct impact on the sector, presented its first Audiovisual Robotics Report. The document is available in Catalan<\/a><\/strong>\u00a0and English<\/a><\/strong>.<\/p>\n

The study analyzes the current state and trends of robotics applied to audiovisual production<\/strong>, with a clear focus on how these technologies are redefining image capture, virtual production, location shooting, and studio automation. With this analysis, the Catalan Audiovisual Cluster aims to contribute to anticipating changes, generating debate, and positioning the Catalan audiovisual ecosystem as an active player in building this new technological landscape.<\/p>\n

Joan Ros\u00e9s<\/strong>, editor of the Switch Observatory and author of the report, noted: “Robotics is no longer just a matter of efficiency. In audiovisual media, it is opening up new narrative possibilities: camera movements that were previously impossible, much more precise integration with virtual production, and adding ‘intelligence’ to physical devices.”<\/p>\n

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As part of the ISE 2026 program, three sessions on audiovisual robotics were organized, where the following report was presented:<\/p>\n