{"id":9134,"date":"2021-02-16T13:26:47","date_gmt":"2021-02-16T13:26:47","guid":{"rendered":"https:\/\/www.clusteraudiovisual.cat\/ques-es-el-zoom-marques\/"},"modified":"2026-06-10T17:50:01","modified_gmt":"2026-06-10T15:50:01","slug":"zoom-marques","status":"publish","type":"page","link":"https:\/\/www.clusteraudiovisual.cat\/en\/zoom-marques\/","title":{"rendered":"ZOOM BRANDS"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3190u6-91e0a8799d953e2da3b1d91feaf3423b\">\n#top .hr.hr-invisible.av-3190u6-91e0a8799d953e2da3b1d91feaf3423b{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-3190u6-91e0a8799d953e2da3b1d91feaf3423b hr-invisible  avia-builder-el-0  el_before_av_slideshow_full  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow av-small-hide av-mini-hide  avia-builder-el-1  el_after_av_hr  el_before_av_slideshow_full   slider-not-first container_wrap fullsize'  ><div  class='avia-slideshow av-8w6or2-b45cedf8e0deb8e6d97bf544e214ba62 avia-slideshow-no scaling av_slideshow_full avia-slide-slider av-small-hide av-mini-hide av-slideshow-ui av-control-hidden av-no-slider-navigation av-hide-nav-arrows av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:true,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 26.6796875%;'><li  class='avia-slideshow-slide av-8w6or2-b45cedf8e0deb8e6d97bf544e214ba62__0  av-single-slide slide-1 slide-odd'><a href=\"https:\/\/www.clusteraudiovisual.cat\/en\/zoom-marques\/\"  target=\"_blank\"  rel=\"noopener noreferrer\" data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-56656 avia-img-lazy-loading-not-56656\"  src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2026\/05\/zoommarques-2026_1500x400-web-ENG-scaled.png\" width=\"2560\" height=\"683\" title='zoommarques-2026_1500x400 - 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Its aim is to reflect and analyze innovations and disruptive trends in the audiovisual, communicative and advertising landscape.<\/h5>\n<h5 style=\"text-align: center;\"><\/h5>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2loqqp-43c34008fe7cc2707e18591fedba21b1\">\n.flex_column.av-2loqqp-43c34008fe7cc2707e18591fedba21b1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2loqqp-43c34008fe7cc2707e18591fedba21b1 av_one_fifth  avia-builder-el-7  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-42stm9-32-6e3d5e06fc2a8453dab5856a138a8342\">\n.flex_column.av-42stm9-32-6e3d5e06fc2a8453dab5856a138a8342{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-42stm9-32-6e3d5e06fc2a8453dab5856a138a8342 av_one_fifth  avia-builder-el-8  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-42stm9-30-620e39e1bfb5b63030fcc87907e28ee5\">\n.flex_column.av-42stm9-30-620e39e1bfb5b63030fcc87907e28ee5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-42stm9-30-620e39e1bfb5b63030fcc87907e28ee5 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kkzxjgef-9dea86cc586981cf908f3aae3dabed11 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><span style=\"color: #0200e7;\">2026 EDITION: TOURISM AND COMMUNICATION, CONNECTING BRAND AND DESTINATION<\/span><\/h2>\n<h2 style=\"text-align: center;\">09\/06\/2026<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8cxxlnv-bfaa28340642a86bf0c1454fde75ae13\">\n#top .hr.hr-invisible.av-m8cxxlnv-bfaa28340642a86bf0c1454fde75ae13{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-m8cxxlnv-bfaa28340642a86bf0c1454fde75ae13 hr-invisible  avia-builder-el-11  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lvw7v87a-89e53a366e786435ec37b94967b5cd0b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5 style=\"text-align: center;\" data-start=\"0\" data-end=\"216\">In its 13th edition, we explored how brands in the tourism sector communicate, in collaboration with Foment del Treball, Dircom Catalunya and the Tech Tourism Cluster.<\/h5>\n<h5 style=\"text-align: center;\"><\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8c1su-9eab5edc36490df236233289e984f87b\">\n#top .hr.hr-invisible.av-8c1su-9eab5edc36490df236233289e984f87b{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-8c1su-9eab5edc36490df236233289e984f87b hr-invisible  avia-builder-el-13  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  id=\"zoom_inscrip\"  class='avia-button-wrap av-mp2fz1gv-4fb04e9b45d9a221f2529fe4d1b5d0e4-wrap avia-button-center  avia-builder-el-14  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mp2fz1gv-4fb04e9b45d9a221f2529fe4d1b5d0e4\">\n#top #wrap_all .avia-button.av-mp2fz1gv-4fb04e9b45d9a221f2529fe4d1b5d0e4{\nbackground-color:#12ffa5;\nborder-color:#12ffa5;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mp2fz1gv-4fb04e9b45d9a221f2529fe4d1b5d0e4:hover{\nbackground-color:#000000;\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mp2fz1gv-4fb04e9b45d9a221f2529fe4d1b5d0e4 .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top #wrap_all .avia-button.av-mp2fz1gv-4fb04e9b45d9a221f2529fe4d1b5d0e4:hover .avia-svg-icon svg:first-child{\nfill:white;\nstroke:white;\n}\n<\/style>\n<a href='https:\/\/www.clusteraudiovisual.cat\/en\/zoom-brands-2026\/'  class='avia-button av-mp2fz1gv-4fb04e9b45d9a221f2529fe4d1b5d0e4 av-link-btn avia-icon_select-no avia-size-large avia-position-center'   aria-label=\"PROGRAM\"><span class='avia_iconbox_title' >PROGRAM<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-i6lv8u-f53742b92ae88f2db048b662bcc24c53\">\n#top .hr.hr-invisible.av-i6lv8u-f53742b92ae88f2db048b662bcc24c53{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-i6lv8u-f53742b92ae88f2db048b662bcc24c53 hr-invisible  avia-builder-el-15  el_after_av_button  el_before_av_video '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-video av-m9h7n00d-068b772e1a7aedeae84267b703a5543a avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/_tNdLANk_xc'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Zoom Marques 2026 - Turisme i comunicaci\u00f3, connectant marca i dest\u00ed\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/_tNdLANk_xc?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mkr0y6-6f15223530808c2433d171cebcb007be\">\n.flex_column.av-mkr0y6-6f15223530808c2433d171cebcb007be{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-mkr0y6-6f15223530808c2433d171cebcb007be av_one_fifth  avia-builder-el-17  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-37u8ex-34-7e314fafecad14dfb6fcd05628b28253 main_color avia-section-default avia-no-border-styling  avia-builder-el-18  el_after_av_section  el_before_av_one_half  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9134'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5zpylt-27-37255d2d6d777f084026b47e016b7ecc\">\n.flex_column.av-5zpylt-27-37255d2d6d777f084026b47e016b7ecc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5zpylt-27-37255d2d6d777f084026b47e016b7ecc av_one_fifth  avia-builder-el-19  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-42stm9-29-6ef9a625eefdf4c3b38cfeaa3b645b84\">\n.flex_column.av-42stm9-29-6ef9a625eefdf4c3b38cfeaa3b645b84{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-42stm9-29-6ef9a625eefdf4c3b38cfeaa3b645b84 av_three_fifth  avia-builder-el-20  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kkzxjgef-28-3f99dea334166ddfe2bcb7f0835fac34 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><span style=\"color: #0200e7;\">PREVIOUS EDITIONS<\/span><\/h2>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2loqqp-31-0337207dbe194ec9c354322e59a82a09\">\n.flex_column.av-2loqqp-31-0337207dbe194ec9c354322e59a82a09{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2loqqp-31-0337207dbe194ec9c354322e59a82a09 av_one_fifth  avia-builder-el-22  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9134'><div class='entry-content-wrapper clearfix'><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e2k08u-6c32b67cca4c98a2c3819ffc5edd3a4c\">\n.flex_column.av-e2k08u-6c32b67cca4c98a2c3819ffc5edd3a4c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-e2k08u-6c32b67cca4c98a2c3819ffc5edd3a4c av_one_half  avia-builder-el-23  el_after_av_section  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-d713ri-fb10be432fb31fee34a96fc794a190d8\">\n.avia-image-container.av-d713ri-fb10be432fb31fee34a96fc794a190d8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-d713ri-fb10be432fb31fee34a96fc794a190d8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-d713ri-fb10be432fb31fee34a96fc794a190d8 av-styling- av-hover-grow av-hide-overflow avia-align-left  avia-builder-el-24  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-56087 avia-img-lazy-loading-not-56087 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2026\/04\/2025_Zoom-marques_Edicions-anteriors.jpg\" alt='' title='2025_Zoom-marques_Edicions-anteriors'  height=\"802\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2026\/04\/2025_Zoom-marques_Edicions-anteriors.jpg 1200w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2026\/04\/2025_Zoom-marques_Edicions-anteriors-300x201.jpg 300w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2026\/04\/2025_Zoom-marques_Edicions-anteriors-1030x688.jpg 1030w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2026\/04\/2025_Zoom-marques_Edicions-anteriors-768x513.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2026\/04\/2025_Zoom-marques_Edicions-anteriors-705x471.jpg 705w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-agoice-132a23af92ea83df5322555d925f3f3f\">\n#top .hr.hr-invisible.av-agoice-132a23af92ea83df5322555d925f3f3f{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-agoice-132a23af92ea83df5322555d925f3f3f hr-invisible  avia-builder-el-25  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m8cvloes-85c85a1b7f91029b69b3c65aaa95b9e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>2025: How Do Fashion Brands Communicate? Challenges and Trends<\/h5>\n<p>In this edition, we looked into the fashion sector and its evolution, marked by sustainability, inclusion, and the emergence of new technologies. Industry professionals discussed how brands can build authentic narratives, promoting values \u200b\u200bsuch as craftsmanship and local sourcing, while adapting their strategy to a constantly changing global market.<\/p>\n<p>We featured the opening presentation, &#8220;Designing the Future of Fashion,&#8221; by <strong>Edu Pitarch<\/strong>, Creative Director of <strong>HAMLET<\/strong>.<\/p>\n<p>And a panel discussion with <strong>Montserrat Figueras<\/strong>, CEO of <strong>Sita Murt\/<\/strong>; <strong>Xavi Berneda<\/strong>, CEO of <strong>Munich Sports<\/strong>; <strong>Iria P\u00e9rez<\/strong>, Director of Corporate Communications and Public Relations at <strong>TOUS<\/strong>; and <strong>Felipe Cano<\/strong>, Brand Manager of <strong>The Animals Observatory<\/strong>. The discussion was moderated by <strong>Maria Almenar<\/strong>, journalist and fashion communicator.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7loqem-1f9d799c480bb05dc170555a0bcbc6cf\">\n.flex_column.av-7loqem-1f9d799c480bb05dc170555a0bcbc6cf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7loqem-1f9d799c480bb05dc170555a0bcbc6cf av_one_half  avia-builder-el-27  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6cbae6-414f5462908f25f41b97a1ed7f7c6999\">\n.avia-image-container.av-6cbae6-414f5462908f25f41b97a1ed7f7c6999 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-6cbae6-414f5462908f25f41b97a1ed7f7c6999 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-6cbae6-414f5462908f25f41b97a1ed7f7c6999 av-styling- av-hover-grow av-hide-overflow avia-align-left  avia-builder-el-28  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-47730 avia-img-lazy-loading-not-47730 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2025\/03\/2024_Zoom-marques_Edicions-anteriors.jpg\" alt='' title='2024_Zoom-marques_Edicions-anteriors'  height=\"1368\" width=\"2048\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2025\/03\/2024_Zoom-marques_Edicions-anteriors.jpg 2048w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2025\/03\/2024_Zoom-marques_Edicions-anteriors-300x200.jpg 300w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2025\/03\/2024_Zoom-marques_Edicions-anteriors-1030x688.jpg 1030w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2025\/03\/2024_Zoom-marques_Edicions-anteriors-768x513.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2025\/03\/2024_Zoom-marques_Edicions-anteriors-1536x1026.jpg 1536w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2025\/03\/2024_Zoom-marques_Edicions-anteriors-1500x1002.jpg 1500w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2025\/03\/2024_Zoom-marques_Edicions-anteriors-705x471.jpg 705w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4op5la-447fc7223fe75955354356b0941883fb\">\n#top .hr.hr-invisible.av-4op5la-447fc7223fe75955354356b0941883fb{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-4op5la-447fc7223fe75955354356b0941883fb hr-invisible  avia-builder-el-29  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-2vpowu-b50c550bb9a512934c680f036f98b837 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>2024 How Do Food Brands Communicate? Challenges and Trends<\/h5>\n<p style=\"text-align: left;\">In this edition, we focused on the challenges faced by the food sector in response to a growing consumer sensitivity, as they increasingly seek more personalized products.<\/p>\n<p>The event featured an opening keynote, <em data-start=\"280\" data-end=\"319\">&#8220;<\/em>Top 10 Food &amp; Beverage Trends 2024&#8243;, presented by <strong>Marta Delgado del R\u00edo<\/strong>, Account Manager at <strong>Innova Market Insights<\/strong>.<\/p>\n<p style=\"text-align: left;\">It also included a panel discussion with<strong> Javier Coromina<\/strong>, Communications Director at<strong> Idilia Foods<\/strong> (ColaCao, Nocilla); <strong>Sophie Pagnon<\/strong>, Chief Communication, Marketing &amp; Impact Officer at <strong>Veritas<\/strong>; <strong>\u00c0ngela Folguerola Llorca<\/strong>, Head of Communication, Social Media, Public Relations, and Internal Communication at <strong>Ametller Origen<\/strong>; and <strong>Lalo Agustina<\/strong>, Communications Director at <strong>La Menorquina<\/strong>. Moderada per <strong>Bibiana Ballb\u00e8<\/strong>, periodista i CEO de TheCreative.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-833vke-2e98633dd736806d411ca10b37f1cc14\">\n.flex_column.av-833vke-2e98633dd736806d411ca10b37f1cc14{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-833vke-2e98633dd736806d411ca10b37f1cc14 av_one_half  avia-builder-el-31  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-klsbefgs-50b797c7bae85cf05637bc75f5a9b0ae\">\n.avia-image-container.av-klsbefgs-50b797c7bae85cf05637bc75f5a9b0ae img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-klsbefgs-50b797c7bae85cf05637bc75f5a9b0ae .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-klsbefgs-50b797c7bae85cf05637bc75f5a9b0ae av-styling- av-hover-grow av-hide-overflow avia-align-center  avia-builder-el-32  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-40577 avia-img-lazy-loading-not-40577 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2024\/05\/2023_Zoom-marques_Edicions-anteriors.jpg\" alt='2023 Artificial Intelligence for Brand Communication' title='2023_Zoom-marques_Edicions-anteriors'  height=\"1710\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2024\/05\/2023_Zoom-marques_Edicions-anteriors.jpg 2560w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2024\/05\/2023_Zoom-marques_Edicions-anteriors-300x200.jpg 300w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2024\/05\/2023_Zoom-marques_Edicions-anteriors-1030x688.jpg 1030w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2024\/05\/2023_Zoom-marques_Edicions-anteriors-768x513.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2024\/05\/2023_Zoom-marques_Edicions-anteriors-1536x1026.jpg 1536w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2024\/05\/2023_Zoom-marques_Edicions-anteriors-2048x1368.jpg 2048w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2024\/05\/2023_Zoom-marques_Edicions-anteriors-1500x1002.jpg 1500w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2024\/05\/2023_Zoom-marques_Edicions-anteriors-705x471.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-klsblnn7-2fea76d9b7cde9fb34db3c080a43a665 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>2023 Artificial Intelligence for Brand Communication<\/h5>\n<p>Recently, AI has become popular and has reached a level of sophistication unthinkable a few years ago. Its uses and applications represent a great opportunity for brand communication, which are struggling to make a place for themselves in a digital scenario saturated with information. From the generation of content using techniques such as deepfake to sound and voice editing, through emotion analysis or campaign personalization, AI offers valuable tools that allow to improve creativity, optimize work processes and maximize brand impact. In this Zoom Brands we learned about the latest AI trends and solutions for this sector and debated, among others, the ethical implications of this accelerated automation.<\/p>\n<p>Introduction by <strong>David Lahoz<\/strong> and round table with <strong>Albert Gim\u00e9nez<\/strong>, <strong>Josep M. Ganyet<\/strong> and <strong>Ramon Arteman<\/strong>. Conducted by <strong>Bibiana Ballb\u00e8<\/strong>.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-z4rqm-cbe05582a863d21da3d3c557e4484990\">\n.flex_column.av-z4rqm-cbe05582a863d21da3d3c557e4484990{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-z4rqm-cbe05582a863d21da3d3c557e4484990 av_one_half  avia-builder-el-34  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m5sa8ot6-6120cb75bffbfc5ec465ce5c1426bab3\">\n.avia-image-container.av-m5sa8ot6-6120cb75bffbfc5ec465ce5c1426bab3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m5sa8ot6-6120cb75bffbfc5ec465ce5c1426bab3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m5sa8ot6-6120cb75bffbfc5ec465ce5c1426bab3 av-styling- av-hover-grow av-hide-overflow avia-align-center  avia-builder-el-35  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-31389 avia-img-lazy-loading-not-31389 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2023\/04\/Zoom-Marques-2022_2.jpg\" alt='2022 Events &amp; Brands' title='Zoom-Marques-2022_2'  height=\"1710\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2023\/04\/Zoom-Marques-2022_2.jpg 2560w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2023\/04\/Zoom-Marques-2022_2-300x200.jpg 300w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2023\/04\/Zoom-Marques-2022_2-1030x688.jpg 1030w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2023\/04\/Zoom-Marques-2022_2-768x513.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2023\/04\/Zoom-Marques-2022_2-1536x1026.jpg 1536w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2023\/04\/Zoom-Marques-2022_2-2048x1368.jpg 2048w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2023\/04\/Zoom-Marques-2022_2-1500x1002.jpg 1500w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2023\/04\/Zoom-Marques-2022_2-705x471.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-sjpse-c5e1c12aa4091e7e18e19b0919e40cdf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>2022 Events &amp; Brands<\/h5>\n<p>There are more and more brands that opt for events as a tool to promote themselves and transmit the values with which they identify and through which they want to be recognized. Therefore, conferences, events and meetings become a very powerful tool that allows the public to establish an emotional bond with the brand and with the community that is organized around them and of which they are a part. While developing a good brand experience is essential to your success, it is not the only factor to consider. Content is often intertwined with technology through companies that do a comprehensive design of innovative audiovisual solutions in order to carry out the most popular events. With <strong>Mike Blackman<\/strong>, <strong>Carlos Henao<\/strong>, <strong>Joel Mestre<\/strong>. Conducted by <strong>Pipo Serrano<\/strong>.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5jijv2-3924675245ac7d46ebf1e7735806a890\">\n.flex_column.av-5jijv2-3924675245ac7d46ebf1e7735806a890{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5jijv2-3924675245ac7d46ebf1e7735806a890 av_one_half  avia-builder-el-37  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3n24q6-250e3e182cddf263d00eed3bb957c730\">\n.avia-image-container.av-3n24q6-250e3e182cddf263d00eed3bb957c730 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-3n24q6-250e3e182cddf263d00eed3bb957c730 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-3n24q6-250e3e182cddf263d00eed3bb957c730 av-styling- av-hover-grow av-hide-overflow avia-align-center  avia-builder-el-38  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20907 avia-img-lazy-loading-not-20907 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-marques_2021-2.jpg\" alt='2021 Branded content with Purpose' title='Zoom-marques_2021'  height=\"1710\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-marques_2021-2.jpg 2560w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-marques_2021-2-300x200.jpg 300w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-marques_2021-2-1030x688.jpg 1030w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-marques_2021-2-768x513.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-marques_2021-2-1536x1026.jpg 1536w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-marques_2021-2-2048x1368.jpg 2048w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-marques_2021-2-1500x1002.jpg 1500w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-marques_2021-2-705x471.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2hy5em-e7c5f8ef7edcca32474902771c584b59 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>2021 Branded content with Purpose<\/h5>\n<p>In a time of profound transformation we are forced to reevaluate and reflect on what it means to be human and about our way of life, relating and consuming. The brands that are best adapting to this paradigm shift are those that have a clear purpose.<\/p>\n<p>Branded Content, on the other hand, is a communication asset produced by a brand aiming at transmitting its values and connect to an audience that devotes its time of attention to finding relevant content. We analize some ways i which it acts as stimulator of brand purposes. With <strong>Ana Palencia<\/strong>, <strong>Carlos Sanchez-Llibre<\/strong> i <strong>Marc Ros.<\/strong> Conducted by <strong>Leticia Iglesias.<\/strong><\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-833vke-26-8bd5b61d5660d70577d5353d1f5843a0\">\n.flex_column.av-833vke-26-8bd5b61d5660d70577d5353d1f5843a0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-833vke-26-8bd5b61d5660d70577d5353d1f5843a0 av_one_half  avia-builder-el-40  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-klsbefgs-25-1273f5b53a5253ac87b4c5ba26795fe9\">\n.avia-image-container.av-klsbefgs-25-1273f5b53a5253ac87b4c5ba26795fe9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-klsbefgs-25-1273f5b53a5253ac87b4c5ba26795fe9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-klsbefgs-25-1273f5b53a5253ac87b4c5ba26795fe9 av-styling- av-hover-grow av-hide-overflow avia-align-center  avia-builder-el-41  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20887 avia-img-lazy-loading-not-20887 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2020.jpg\" alt='2020 Brands &amp; Covid' title='Zoom-Marques_2020'  height=\"1710\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2020.jpg 2560w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2020-300x200.jpg 300w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2020-1030x688.jpg 1030w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2020-768x513.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2020-1536x1026.jpg 1536w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2020-2048x1368.jpg 2048w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2020-1500x1002.jpg 1500w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2020-705x471.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-klsblnn7-24-ad6a7e196e7f5edd5ef2108e7cf99183 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>2020 Brands &amp; Covid<\/h5>\n<p>Significant changes in audiovisual consumption have taken place in times of Covid, while we have seen an acceleration in the application of technologies to personalize content. At the same time, the need to adopt values \u200b\u200bsuch as sustainable consumption is being emphasized, while brands are showing their social commitment.<\/p>\n<p>In front of this new normality, we wonder if we are also facing a new paradigm of communication, what will be the needs in telework environments, how have the habits, leisure and needs of consumers changed and what are brands, in need of resilience, are expecting from these changes.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5dgcxa-1f3c7e3c470a821b5b83b92b9913b258\">\n.flex_column.av-5dgcxa-1f3c7e3c470a821b5b83b92b9913b258{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5dgcxa-1f3c7e3c470a821b5b83b92b9913b258 av_one_half  avia-builder-el-43  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3z75r2-6f850ec49ff561d1765bd341d0dbdf91\">\n.avia-image-container.av-3z75r2-6f850ec49ff561d1765bd341d0dbdf91 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-3z75r2-6f850ec49ff561d1765bd341d0dbdf91 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-3z75r2-6f850ec49ff561d1765bd341d0dbdf91 av-styling- av-hover-grow av-hide-overflow avia-align-center  avia-builder-el-44  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20736 avia-img-lazy-loading-not-20736 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2019.jpg\" alt='ConsumiLOLS: how to connect with new audiences' title='Zoom-Marques_2019'  height=\"1710\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2019.jpg 2560w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2019-300x200.jpg 300w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2019-1030x688.jpg 1030w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2019-768x513.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2019-1536x1026.jpg 1536w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2019-2048x1368.jpg 2048w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2019-1500x1002.jpg 1500w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2019-705x471.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1xsmku-635a1235f73e0c56631e842e7349edef '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>ConsumiLOLS: how to connect with new audiences<\/h5>\n<p>Neither controllable nor predictable: ephemeral and impulsive. Millennials and Generation Z are indifferent to the structures we know. Who are they? How are they? How do they act? The way they understand the world marks how they relate to consumer goods. For brands and agencies, the challenge is to understand them and create content that they connect with. Is it enough to translate messages into their language have an impact on them? What are the most effective channels to do so? With<strong> Adri\u00e0 Farrero, Jordi Ros\u00e0s, Noem\u00ed Cun\u00ed and Laia Mas.<\/strong><\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-833vke-23-f3a883bdd0557962f5e2db8ca3709d2e\">\n.flex_column.av-833vke-23-f3a883bdd0557962f5e2db8ca3709d2e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-833vke-23-f3a883bdd0557962f5e2db8ca3709d2e av_one_half  avia-builder-el-46  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-klsbefgs-22-5ff22675e02fa7f8670b368040f104bd\">\n.avia-image-container.av-klsbefgs-22-5ff22675e02fa7f8670b368040f104bd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-klsbefgs-22-5ff22675e02fa7f8670b368040f104bd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-klsbefgs-22-5ff22675e02fa7f8670b368040f104bd av-styling- av-hover-grow av-hide-overflow avia-align-center  avia-builder-el-47  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10796 avia-img-lazy-loading-not-10796 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/MG_0477med-scaled.jpg\" alt='2018 Influencers, the new audiovsiual marketing' title='Zoom-Marques_2018'  height=\"1707\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/MG_0477med-scaled.jpg 2560w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/MG_0477med-300x200.jpg 300w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/MG_0477med-1030x687.jpg 1030w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/MG_0477med-768x512.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/MG_0477med-1536x1024.jpg 1536w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/MG_0477med-2048x1365.jpg 2048w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/MG_0477med-1500x1000.jpg 1500w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/MG_0477med-705x470.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-klsblnn7-21-701c6f29f8ed3e13ae3387b0592c37e1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>2018 Influencers, the new audiovsiual marketing<\/h5>\n<p>In 2018, brands invested more than 2.5 billion euros in influencers on Instagram alone. Thath reflects the bet that major brands are making on social media and new digital environments.<\/p>\n<p>In order to analyze this phenomenon, Zoom Marques invited a selection of influencers and celebrities with wide experience in the field influencer marketing so that agencies, brands and producers can explore the possibilities that this it represents for their businesses. With <strong>Santi Mill\u00e1n, Lucas Lor\u00e9n, Ona Carbonell, Daniel Illescas and Roc Massaguer.<\/strong><\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-833vke-20-106a8ec2b3d9469c2c4f33c319d069cf\">\n.flex_column.av-833vke-20-106a8ec2b3d9469c2c4f33c319d069cf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-833vke-20-106a8ec2b3d9469c2c4f33c319d069cf av_one_half  avia-builder-el-49  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-klsbefgs-19-244be59e13f7a5824b56f8730e9279fc\">\n.avia-image-container.av-klsbefgs-19-244be59e13f7a5824b56f8730e9279fc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-klsbefgs-19-244be59e13f7a5824b56f8730e9279fc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-klsbefgs-19-244be59e13f7a5824b56f8730e9279fc av-styling- av-hover-grow av-hide-overflow avia-align-center  avia-builder-el-50  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20663 avia-img-lazy-loading-not-20663 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2017-scaled.jpg\" alt='2017 Brands as media, from branded content to branded channel for platforms and new audiences' title='Zoom-Marques_2017'  height=\"1708\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2017-scaled.jpg 2560w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2017-300x200.jpg 300w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2017-1030x687.jpg 1030w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2017-768x512.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2017-1536x1025.jpg 1536w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2017-2048x1367.jpg 2048w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2017-1500x1001.jpg 1500w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2017-705x470.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-klsblnn7-18-0b13ca3ee4c64e5021a6efb245d32cc3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>2017 Brands as media, from branded content to branded channel for platforms and new audiences<\/h5>\n<p>Brands have long been exploring new formulas such as the creation of their own audiovisual media. TV channels, applications, online platforms with their own content\u2026 A new model that opens new paths in the relationship between the audiovisual sector, agencies and brands. With <strong>Lav\u00ednia Next, Obra Social La Caixa, &amp; Ros\u00e0s, Zoopa and Nestl\u00e9.<\/strong><\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-833vke-17-299be543266d04e691d1647c75b05e09\">\n.flex_column.av-833vke-17-299be543266d04e691d1647c75b05e09{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-833vke-17-299be543266d04e691d1647c75b05e09 av_one_half  avia-builder-el-52  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-klsbefgs-16-b65fca0a0214cc49ae034f5c69c97ccb\">\n.avia-image-container.av-klsbefgs-16-b65fca0a0214cc49ae034f5c69c97ccb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-klsbefgs-16-b65fca0a0214cc49ae034f5c69c97ccb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-klsbefgs-16-b65fca0a0214cc49ae034f5c69c97ccb av-styling- av-hover-grow av-hide-overflow avia-align-center  avia-builder-el-53  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20651 avia-img-lazy-loading-not-20651 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2016-scaled.jpg\" alt='2016 Case studies of virtual reality in brand communication' title='Zoom-Marques_2016'  height=\"1706\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2016-scaled.jpg 2560w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2016-300x200.jpg 300w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2016-1030x687.jpg 1030w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2016-768x512.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2016-1536x1024.jpg 1536w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2016-2048x1365.jpg 2048w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2016-1500x1000.jpg 1500w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2016-705x470.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-klsblnn7-15-3612faa5d85400445480fb26a05765e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>2016\u00a0 Case studies of virtual reality in brand communication<\/h5>\n<p>VR, AR and XR are transforming audiovisual language and are rapidly being incorporated in all areas of communication. Brands, then, find in virtual reality a new way to connect with audiences, seducing them, informing them, entertaining them and making them participate. Zoom Marks analyzes the success stories of the application of this technology in advertising communication. With <strong>Visyion, Iberdrola, Antaviana, Metropolitana, Create, and Minushu.<\/strong><\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-833vke-14-97bec0f09e992edbf7b7a066c56ead2a\">\n.flex_column.av-833vke-14-97bec0f09e992edbf7b7a066c56ead2a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-833vke-14-97bec0f09e992edbf7b7a066c56ead2a av_one_half  avia-builder-el-55  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-klsbefgs-13-0197a279708c6d30576062ec5af3982b\">\n.avia-image-container.av-klsbefgs-13-0197a279708c6d30576062ec5af3982b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-klsbefgs-13-0197a279708c6d30576062ec5af3982b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-klsbefgs-13-0197a279708c6d30576062ec5af3982b av-styling- av-hover-grow av-hide-overflow avia-align-center  avia-builder-el-56  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10851 avia-img-lazy-loading-not-10851 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/DSC_0838-scaled.jpg\" alt='2015' title='Zoom-Marques_2015'  height=\"1708\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/DSC_0838-scaled.jpg 2560w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/DSC_0838-300x200.jpg 300w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/DSC_0838-1030x687.jpg 1030w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/DSC_0838-768x512.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/DSC_0838-1536x1025.jpg 1536w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/DSC_0838-2048x1367.jpg 2048w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/DSC_0838-1500x1001.jpg 1500w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/03\/DSC_0838-705x470.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-klsblnn7-12-5d9e4a70427135da3c11ef7d19ecfa83 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>2015<\/h5>\n<p>Second meeting for brands, agencies and audiovisuals producers where the cases of <strong>Gas Natural Fenosa and El Terrat<\/strong> were presented.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-833vke-11-664e60c2dcdca1d61e04f0a3cfa5f4b6\">\n.flex_column.av-833vke-11-664e60c2dcdca1d61e04f0a3cfa5f4b6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-833vke-11-664e60c2dcdca1d61e04f0a3cfa5f4b6 av_one_half  avia-builder-el-58  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-klsbefgs-10-8a31b6ae323c007cb9f10b266614ce7d\">\n.avia-image-container.av-klsbefgs-10-8a31b6ae323c007cb9f10b266614ce7d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-klsbefgs-10-8a31b6ae323c007cb9f10b266614ce7d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-klsbefgs-10-8a31b6ae323c007cb9f10b266614ce7d av-styling- av-hover-grow av-hide-overflow avia-align-center  avia-builder-el-59  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20748 avia-img-lazy-loading-not-20748 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2014-1.jpg\" alt='2014 Colaborative communication' title='Zoom-Marques_2014'  height=\"1710\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2014-1.jpg 2560w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2014-1-300x200.jpg 300w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2014-1-1030x688.jpg 1030w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2014-1-768x513.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2014-1-1536x1026.jpg 1536w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2014-1-2048x1368.jpg 2048w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2014-1-1500x1002.jpg 1500w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/01\/Zoom-Marques_2014-1-705x471.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-klsblnn7-9-772a006d5d7182a214a4a7027224f71e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5>2014 Colaborative communication<\/h5>\n<p>The first of Zoom Brands with<strong> Damm, Oglivy, Gestmusic and CCMA.<\/strong><\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-54mpqm-edce6a97db8d6e4d210e9f9e83a8a556\">\n#top .hr.hr-invisible.av-54mpqm-edce6a97db8d6e4d210e9f9e83a8a556{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-54mpqm-edce6a97db8d6e4d210e9f9e83a8a556 hr-invisible  avia-builder-el-61  el_after_av_one_half  el_before_av_partner '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-logo-element-container av-lvw9v63d-36b3ad76fa90301083f50ad4ee545bea av-border-deactivate avia-logo-grid avia-content-slider avia-smallarrow-slider avia-content-grid-active noHover avia-content-slider-odd  avia-builder-el-62  el_after_av_hr  el_before_av_partner  avia-content-slider1' ><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h6 class='av-logo-special-heading-text '>ZOOM BRANDS IS SUPPORTED BY:<\/h6><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-3l36pq-2445a4971a217e88c2879f9ec3fe4f3b flex_column no_margin av_one_fifth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd post-entry-last first'><span class='av-partner-fake-img' style='padding-bottom:50%; background-image:url(https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2022\/10\/ST_Logo_Footer_Web_ACCIO-e1697536968898.jpg);'><\/span><\/div><\/div><\/div><\/div>\n<div  class='avia-logo-element-container av-lvw9vcjm-11ea351da3811dcb85b6644434c56624 av-border-deactivate avia-logo-grid avia-content-slider avia-smallarrow-slider avia-content-grid-active noHover avia-content-slider-odd  avia-builder-el-63  el_after_av_partner  avia-builder-el-last  avia-content-slider2' ><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h6 class='av-logo-special-heading-text '>IN COLLABORATION WITH:<\/h6><\/div><\/div><div 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background-image:url(https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2025\/03\/Logo_Footer_ZM_Dircom.jpg);'><\/span><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9134","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ZOOM BRANDS - Cl\u00faster Audiovisual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clusteraudiovisual.cat\/en\/zoom-marques\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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