{"id":13292,"date":"2021-04-19T10:05:26","date_gmt":"2021-04-19T10:05:26","guid":{"rendered":"https:\/\/www.clusteraudiovisual.cat\/?page_id=13292"},"modified":"2022-01-18T10:50:59","modified_gmt":"2022-01-18T10:50:59","slug":"zoom-brands-2021","status":"publish","type":"page","link":"https:\/\/www.clusteraudiovisual.cat\/en\/zoom-brands-2021\/","title":{"rendered":"Zoom Brands 2021"},"content":{"rendered":"<div  class='avia-video av-ko2rg33v-41451c8507f17cf97ae821930d9dd5c4 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/https:\/\/www.youtube.com\/watch?v=SOn1ND6Cb8U&amp;t=1350s'><script type='text\/html' class='av-video-tmpl'><a href=\"https:\/\/https:\/\/www.youtube.com\/watch?v=SOn1ND6Cb8U&#038;t=1350s\">https:\/\/https:\/\/www.youtube.com\/watch?v=SOn1ND6Cb8U&amp;t=1350s<\/a><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-1oe4voz-560278c2dd1486e0af5e351572e7a214 main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_video  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13292'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-knf2z868-e0e534eef02b4fdd21977b027e32cec0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><span style=\"color: #97a701;\">BRANDED CONTENT WITH PURPOSE \u2013 8th ed. of Zoom Brands (28\/04\/21 &#8211; 11h)<\/span><\/h2>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1c8ezqr-10701661202d4adc1a8108a4bb765ee7\">\n.flex_column.av-1c8ezqr-10701661202d4adc1a8108a4bb765ee7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1c8ezqr-10701661202d4adc1a8108a4bb765ee7 av_one_half  avia-builder-el-3  el_after_av_textblock  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-knf2zpun-d52ab6877ebe072fda5a3ded22304e73 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>We live in a time of profound transformation. The technological revolution, the pandemic, the climate change,&#8230;social and economic tensions have forced us to reevaluate and reflect on what it means to be human and about our way of life, relating and consuming.<\/p>\n<p>The brands that are best adapting to this paradigm shift are those that have a clear purpose, have transparency and authenticity into their DNA, and are able to connect with a more empowered, more aware and more demanding consumer.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rle0s3-1ab8f7d2e54f00ad009deedbea2cb5b1\">\n.flex_column.av-rle0s3-1ab8f7d2e54f00ad009deedbea2cb5b1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-rle0s3-1ab8f7d2e54f00ad009deedbea2cb5b1 av_one_half  avia-builder-el-5  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-knf2zx38-f187c81c7a4f77b3d1fa185a059356bc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Branded Content, on the other hand, is a communication asset produced or co-produced by a brand that, through formats that play a role in entertainment, information and \/ or utility, aims to communicate its values and connect with a audience that voluntarily devotes its time of attention to finding relevant content.<\/p>\n<p>A format that fits perfectly into a new model of communication and relationship with the consumer, including their point of view and their interests from the initial moment of conceptualization and creation. Not surprisingly, Branded Content is a clearly rising format and one of the few that has grown in terms of investment in a 2020, a year of general decline in advertising investment.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oe4voz-b55d2478d7e2f08974c50fd0684bb40f\">\n.avia-section.av-1oe4voz-b55d2478d7e2f08974c50fd0684bb40f{\nbackground-color:#f6f6f6;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-1oe4voz-b55d2478d7e2f08974c50fd0684bb40f main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_video  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13292'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1z96dtf-dacf04e57e765380ab39c1d48aa0f862\">\n.flex_column.av-1z96dtf-dacf04e57e765380ab39c1d48aa0f862{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1z96dtf-dacf04e57e765380ab39c1d48aa0f862 av_one_fourth  avia-builder-el-8  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-knf2z868-e0e534eef02b4fdd21977b027e32cec0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>SPEAKERS:<\/h4>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1rq1kxf-119057183c349d3347f1e8b11819dcb3\">\n.flex_column.av-1rq1kxf-119057183c349d3347f1e8b11819dcb3{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1rq1kxf-119057183c349d3347f1e8b11819dcb3 av_one_fourth  avia-builder-el-10  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-153c0qb-0c45afcee244db75e02eea80bee8eac2\">\n.flex_column.av-153c0qb-0c45afcee244db75e02eea80bee8eac2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-153c0qb-0c45afcee244db75e02eea80bee8eac2 av_one_fourth  avia-builder-el-11  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v32mkz-5c771b742cc215acc6920b66b542015a\">\n.flex_column.av-v32mkz-5c771b742cc215acc6920b66b542015a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-v32mkz-5c771b742cc215acc6920b66b542015a av_one_fourth  avia-builder-el-12  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-knf2z868-e0e534eef02b4fdd21977b027e32cec0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>MODERATOR:<\/h4>\n<\/div><\/section><\/div><div class='flex_column_table av-knf341bv-81d4b6a6ec894faba7387cfd619012a7 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knf341bv-81d4b6a6ec894faba7387cfd619012a7\">\n.flex_column.av-knf341bv-81d4b6a6ec894faba7387cfd619012a7{\nborder-radius:0px 0px 0px 0px;\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-knf341bv-81d4b6a6ec894faba7387cfd619012a7 av_one_fourth  avia-builder-el-14  el_after_av_one_fourth  el_before_av_one_fourth  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knf33nl0-8a3cc779944bba54388bd29166d00755\">\n.avia-image-container.av-knf33nl0-8a3cc779944bba54388bd29166d00755 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knf33nl0-8a3cc779944bba54388bd29166d00755 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knf33nl0-8a3cc779944bba54388bd29166d00755 av-styling-no-styling avia-align-left  avia-builder-el-15  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-12930 avia-img-lazy-loading-not-12930 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/Ana-Palencia-Unilever-1-286x300.jpg\" alt='' title='Ana Palencia - Unilever'  height=\"300\" width=\"286\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/Ana-Palencia-Unilever-1-286x300.jpg 286w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/Ana-Palencia-Unilever-1-981x1030.jpg 981w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/Ana-Palencia-Unilever-1-768x806.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/Ana-Palencia-Unilever-1-1463x1536.jpg 1463w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/Ana-Palencia-Unilever-1-1951x2048.jpg 1951w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/Ana-Palencia-Unilever-1-1429x1500.jpg 1429w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/Ana-Palencia-Unilever-1-672x705.jpg 672w\" sizes=\"(max-width: 286px) 100vw, 286px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knf3ei9u-4f8b75b35c73b34a0598a37ea3ae7d9b\">\n#top .hr.hr-invisible.av-knf3ei9u-4f8b75b35c73b34a0598a37ea3ae7d9b{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-knf3ei9u-4f8b75b35c73b34a0598a37ea3ae7d9b hr-invisible  avia-builder-el-16  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-knf2z868-e0e534eef02b4fdd21977b027e32cec0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #97a701;\">Ana Palencia<\/span><\/h5>\n<p><strong>Director of Communication, Public Affairs, Media and Corporate Social Responsability at Unilever<\/strong><\/p>\n<p>After graduating in chemical sciences (biochemical specialty) and working for 3 years in the magnetic pigments industry, in 1994 she started working at CPC Espa\u00f1a in the R&amp;D department as a dehydrated product technique for brands such as Knorr, Hornimans, Maizena, Potax, etc. Two years later she was promoted to Quality Manager. Subsequently, in 1998, CPC acquired Starlux, creating Bestfoods, where she was responsible for cocoa and stuffed pasta products in the R&amp;D area until the company Unilever acquired Bestfoods.<\/p>\n<p>At that time, she began working as head of nutrition and customer service for Unilever Foods Spain from 2001 to January 2006, when she was promoted to Director of Corporate Communication and Sustainability for Unilever Spain, her current position, being one of its areas of leadership in the company that of corporate social responsibility.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knf341bv-07847fcb21b4dd91a4548b9bf31f27ef\">\n.flex_column.av-knf341bv-07847fcb21b4dd91a4548b9bf31f27ef{\nborder-radius:0px 0px 0px 0px;\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-knf341bv-07847fcb21b4dd91a4548b9bf31f27ef av_one_fourth  avia-builder-el-18  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knf33nl0-26268c6f38f32a8053d01de845e49351\">\n.avia-image-container.av-knf33nl0-26268c6f38f32a8053d01de845e49351 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knf33nl0-26268c6f38f32a8053d01de845e49351 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knf33nl0-26268c6f38f32a8053d01de845e49351 av-styling-no-styling avia-align-left  avia-builder-el-19  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-12936 avia-img-lazy-loading-not-12936 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/CSLL-1-1-263x300.jpg\" alt='' title='Processed with VSCO with 3 preset'  height=\"300\" width=\"263\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/CSLL-1-1-263x300.jpg 263w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/CSLL-1-1-902x1030.jpg 902w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/CSLL-1-1-768x877.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/CSLL-1-1-1346x1536.jpg 1346w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/CSLL-1-1-1794x2048.jpg 1794w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/CSLL-1-1-1314x1500.jpg 1314w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/CSLL-1-1-618x705.jpg 618w\" sizes=\"(max-width: 263px) 100vw, 263px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knf3ei9u-4f8b75b35c73b34a0598a37ea3ae7d9b\">\n#top .hr.hr-invisible.av-knf3ei9u-4f8b75b35c73b34a0598a37ea3ae7d9b{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-knf3ei9u-4f8b75b35c73b34a0598a37ea3ae7d9b hr-invisible  avia-builder-el-20  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-knf2z868-e0e534eef02b4fdd21977b027e32cec0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #97a701;\">Carlos Sanchez-Llibre<\/span><\/h5>\n<p><strong>Co-founder of Bakery Group and Tomando Conciencia<\/strong><\/p>\n<p>I am an enthusiast looking for new business opportunities to communicate and solve social and environmental issues. Co-founder of Bakery Group, a strategic creative agency and Tomando Conciencia, my purpose is to create and communicate initiatives that generate a positive social impact. Both projects contribute to building a more equal, humane, healthy and sustainable society. In addition, we develop a pedagogical program in schools that aims to promote healthy and sustainable habits among children and their families. I firmly believe in creativity with purpose.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knf341bv-07847fcb21b4dd91a4548b9bf31f27ef\">\n.flex_column.av-knf341bv-07847fcb21b4dd91a4548b9bf31f27ef{\nborder-radius:0px 0px 0px 0px;\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-knf341bv-07847fcb21b4dd91a4548b9bf31f27ef av_one_fourth  avia-builder-el-22  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knf33nl0-fc96c7b2b0731a8bbc6503393f0e7986\">\n.avia-image-container.av-knf33nl0-fc96c7b2b0731a8bbc6503393f0e7986 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knf33nl0-fc96c7b2b0731a8bbc6503393f0e7986 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knf33nl0-fc96c7b2b0731a8bbc6503393f0e7986 av-styling-no-styling avia-align-left  avia-builder-el-23  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-12944 avia-img-lazy-loading-not-12944 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/Marc-Ros-Aftershare-min-276x300.jpg\" alt='' title='Marc Ros - Aftershare-min'  height=\"300\" width=\"276\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/Marc-Ros-Aftershare-min-276x300.jpg 276w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/Marc-Ros-Aftershare-min-948x1030.jpg 948w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/Marc-Ros-Aftershare-min-768x834.jpg 768w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/Marc-Ros-Aftershare-min-1414x1536.jpg 1414w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/Marc-Ros-Aftershare-min-1885x2048.jpg 1885w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/Marc-Ros-Aftershare-min-1381x1500.jpg 1381w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/Marc-Ros-Aftershare-min-649x705.jpg 649w\" sizes=\"(max-width: 276px) 100vw, 276px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knf3ei9u-4f8b75b35c73b34a0598a37ea3ae7d9b\">\n#top .hr.hr-invisible.av-knf3ei9u-4f8b75b35c73b34a0598a37ea3ae7d9b{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-knf3ei9u-4f8b75b35c73b34a0598a37ea3ae7d9b hr-invisible  avia-builder-el-24  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-knf2z868-e0e534eef02b4fdd21977b027e32cec0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #97a701;\">Marc Ros<\/span><\/h5>\n<p><strong>Founder and CEO at AFTERSHARE<\/strong><\/p>\n<p>He studied economics at the University of Barcelona and PADE at the IESE business school. He has 30 years of experience in leading companies in the sector: from Lorente Grupo de Comunicaci\u00f3n, through Wieden &amp; Kennedy (Nike) and Leagas Delaney (Adidas) and a large global group such as Euro RSCG. He has held both creative direction and general management responsibilities, eventually becoming vice president of the Havas Group advertising company.<\/p>\n<p>In 2007, he decided to found, together with Risto Mejide, AFTERSHARE with &#8220;Strategy&#8221; and &#8220;content vision&#8221; as priorities. In 2012 Marc was selected as a jury in the first edition of the Cannes Branded Content Festival and in 2015 he founded and is the first president, elected by his industry colleagues, of the BCMA. AFTERSHARE currently works for companies such as Mercadona, Bankia, AGBAR, American Express, ROVI, the Mediterranean Corridor movement or the Trinidad Alfonso Foundation, among others.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knf341bv-07847fcb21b4dd91a4548b9bf31f27ef\">\n.flex_column.av-knf341bv-07847fcb21b4dd91a4548b9bf31f27ef{\nborder-radius:0px 0px 0px 0px;\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-knf341bv-07847fcb21b4dd91a4548b9bf31f27ef av_one_fourth  avia-builder-el-26  el_after_av_one_fourth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knf33nl0-57d1de3e663e19ae967f82cc38a6bca8\">\n.avia-image-container.av-knf33nl0-57d1de3e663e19ae967f82cc38a6bca8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knf33nl0-57d1de3e663e19ae967f82cc38a6bca8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knf33nl0-57d1de3e663e19ae967f82cc38a6bca8 av-styling-no-styling avia-align-left  avia-builder-el-27  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-12948 avia-img-lazy-loading-not-12948 avia_image ' src=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/Leticia-266x300.jpg\" alt='' title='Leticia'  height=\"300\" width=\"266\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/Leticia-266x300.jpg 266w, https:\/\/www.clusteraudiovisual.cat\/wp-content\/uploads\/2021\/04\/Leticia.jpg 503w\" sizes=\"(max-width: 266px) 100vw, 266px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knf3ei9u-4f8b75b35c73b34a0598a37ea3ae7d9b\">\n#top .hr.hr-invisible.av-knf3ei9u-4f8b75b35c73b34a0598a37ea3ae7d9b{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-knf3ei9u-4f8b75b35c73b34a0598a37ea3ae7d9b hr-invisible  avia-builder-el-28  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-knf2z868-e0e534eef02b4fdd21977b027e32cec0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><span style=\"color: #97a701;\">Leticia Iglesias<\/span><\/h5>\n<p><strong>Journalist, host at Informativos Telencinco and ex-director or Comnunication at Coca-Cola<\/strong><\/p>\n<p>She has a degree in Journalism (USC) and is specialized in the audiovisual sector (IEPA-CES) and in economics and finance (Instituto de Empresa). She was a financial correspondent for the Madrid Stock Exchange and a presenter of news and programs on CNN +. Expert in Corporate Communication, she was the Communication Director of Coca-Cola Espa\u00f1a for 3 years. At the moment, she is publisher and presenter in Informative Telecinco, in the morning news of the chain.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. 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