The 9th Talent Week hosts the presentation of the 3Cat platform to the audiovisual industry

The Audiovisual Talent Week, a unique initiative in Europe promoted by the Catalan Audiovisual Cluster with the aim of connecting emerging talent from universities with industry to innovate and find new formats, celebrated its ninth edition from November 13 to 17 at the Disseny Hub Barcelona.

This year’s central events were the presentation of the 3Cat platform to industry and the University-Industry Audiovisual Pitch, which promotes university talent. For five days, networking dynamics, sessions with experts and activities designed to facilitate contact between the audiovisual sector and new talent were offered.

The Corporació Catalana de Mitjans Audiovisuals (Catalan Audiovisual Media Corporation) presented its new content platform 3Cat, which has already registered half a million users in two weeks. According to those in charge, seven million reproductions have been counted, 20% of which are children’s content.

Lluís Garriga, director of 3Cat, expressed that they are very satisfied with the results and announced that a new expansion of the platform is being prepared. Right now, the platform contains all the programming of TV3, Catalunya Ràdio and SX3, as well as exclusive content.

Cristina Villà, director of Innovation, Research and Digital Strategy at 3Cat, explained that this project is the great gateway to content in Catalan and that it makes it possible to highlight the wealth generated so far. He also highlighted sustainability, diversification, the need to speed up production and the incorporation of video games on the platform as future challenges.

The presentation was accompanied by the round table “Impact of OTTs in the audiovisual industry of the territories where they operate” moderated by the journalist Toni Cruanyes in which Jordi Ferrerons, head of the 3Cat platform, participated, together with public television stations of the Basque Country, Flanders , Finland and Wallonia.

The other central event of the Talent Week was the University-Industry Audiovisual Pitch, a pioneering initiative in Europe that helps bring innovative university talent projects to life. During three days, 56 young professionals presented 38 projects in the categories of Fiction, Non-Fiction, TV Formats, Creative Digital Content, Video Games and New Technologies and Immersive Experiences. They did it in front of companies and audiovisual producers with the aim of capturing their interest and help to be able to move them forward.

In addition to reference Catalan companies and producers such as Diagonal TV, Lastor Media, Minoria Absoluta, DeAPlaneta, Veranda, Brutal Media, Lavinia, Mediacrest or Filmin, the Audiovisual Pitch had a dozen international companies that evaluated the projects of university talent such as 4Film (Croatia), Noodles Production (France) or Razor Film (Germany).

35 Catalan, Spanish and European university centers participated in the University-Indústria Audiovisual Pitching call, where the participation of centers such as London Film School (United Kingdom), Civica Scuola di Cinema Luchino Visconti (Italy) or UNACT (Romania) stands out. a fact that consolidates it as a global platform to promote audiovisual talent.

The Audiovisual Talent Week hosted other activities such as the Coproduction Meetings (international co-production meetings), the presentation of the Talent Pact project with the participation of the production company CANADA, the Meet the Experts with professional screenwriters and the New Professionals Market. The live recording of Radio Primavera Sound’s Gent de Merda podcast and Eufòria‘s Case Study, the media talent show of 3Cat and Veranda also took place.