TALENT PACT

Project presentation and talk “The independent creative boom in the production of music videos” with CANADA

Tuesday 14 November · 5pm – 6.30pm

Auditorium, Design Hub Barcelona (Access through Irene Sendler or Àvila streets).

Entry is free upon registration.

The Talent Pact is an initiative of the Audiovisual Cluster of Catalonia that was born with the aim of helping emerging talent to professionalize and to connect with the fields of the performing and audiovisual arts. As part of the Talent Week, there is a presentation of the work produced and a talk about the spaces where live art and audiovisual meet.

This year was the sixth edition. 28 students and/or graduates from a total of eight Catalan universities participated, divided into eight work teams linked to the following projects:

Circus

With the collaboration of La Central del Circ.

The project Escorça by artist Marc Bosch, with audiovisual production by Anna Martínez Andreu (ITES), Rosa Gras Serra (UAB) and Aina Barril Roca (URV).

Theatre

With the collaboration of the ESAD (Higher School of Dramatic Art) of the Institut del Teatre.

Two artistic projects are participating: Jeanne d’Arc by Lucia Del Greco, with audiovisual production by Alba Merchán, Alexandra Subias Chimeno, Paula Mora and Lidia Rofes (URV); and Un mosquit a trossos s’ha ficat dins meu by Meritxell Llort, with audiovisual production by Iker Sánchez Vázquez (Tecnocampus), Marina Francisco (UB), César Peguero (URV) and Gerard Molina (UAB).

Dance

With the collaboration of the CSD (Conservatori Superior de Dansa) of the Institut del Teatre.

Two of the finalists of the 2022 Dance Awards from the Insitut del Teatre are taking part: Glòria by Irene del Carmen García Martínez, with audiovisual production by Silvia Risco Yunta (UOC), Malena Ailen Neuman Franco (UB) and Carlos Buckets (UB); and Altars profans by Maria Magdalena Garzón Torrandell, with audiovisual production by Pol García Prat (Tecnocampus), Júlia Aguilar (BAU) and Caterina Canales Garcia (UB). Also 183 días y 9 horas, by Roberto Guglielmi with audiovisual production by Helena Callau (URV), Laura Álvarez (URV) and Aracely Telenta (UB).

Music

With the collaboration of the Taller de Músics ESEM (Escola Superior d’Estudis Musicals).

Artist Laia Fandos participates with the project Jo no sé pas, with audiovisual production by Sara Taboada Zilal, Eric Sobrevia and Míriam Llonch (UAB); and artist Ariadna Tubau with the project I tu m’expliques, with audiovisual production by Irene Castellón (UPF), Nerea Sevillano (BAU), Mireia Aguado (URV) and Alexia Muntané (BAU).

Talk: The independent creative boom in the production of music videos

For a long time and with honourable exceptions, the public has not considered who could be behind the artistic concept or the production of a music video. Today, increasingly, we find that credits are included at the end of each video and we can find out who created them. In recent years there has been an interesting creative movement nationally in the making of music videos with pieces that have not gone unnoticed due to their great artistic quality, independent label and media coverage. We will talk about this new way of understanding music videos with CANADA, a creative company behind well-known productions for Rosalía, Bad Gyal, Dua Lipa, Travis Scott and Aitana, among other artists. And we will do it with the help of Laura Serra Estorch, the company’s executive producer, and Anna Bacardit, music video producer. They will be in conversation with journalist and theatre critic Manuel Pérez i Muñoz, director of Entreacte magazine and El Periódico contributor.

Anna Bacardit

She is a music video producer at CANADA. She began production of music and film festivals such as Primavera Pro and In-Edit. More recently, she has been part of the production of the film "The Yellow Roof" by Isabel Coixet, winner of the Gaudí Award for Best Documentary and nominated for the Goya Awards. She landed in CANADA in full pre-production of Rosalía’s "Motomami" TikTok Live, nominated for the Grammys, Latin Grammys and winner of bronze, silver and gold at Cannes Lions. Since then, she has produced music videos for artists such as Rosalía, Bad Gyal, Amaia and, more recently, "Colmillo" by Tainy, J Balvin and Young Miko.

Laura Serra

Executive Producer of CANADA. She began her career at the London-based production company Somesuch London and worked on films such as "Skyfall" and "Catch Me Daddy". Shortly after she joined CANADA where she has taken care of clients such as Volkswagen, Coca-Cola, Nike and Uber, and has been in charge of acclaimed music videos such as "TKN" for Rosalía & Travis Scott (Latin Grammy for Best Music Video among of other awards), "Physical" by Dua Lipa, "The Less I Know the Better" by Tame Impala, "Up All Night by Beck" (Nomination for Best Music Video at the Grammys, Best Alternative Video at the UKMVA).

Manuel Pérez i Muñoz

He holds a Degree in Audiovisual Communication from the University of Valencia and a Master in Advanced Journalism from the Ramon Llull University. He made his debut as a cultural journalist in TeatreBCN magazine and continued in publications such as Hamlet, El Temps and Time Out Barcelona. He is currently the director of Entreacte magazine, as well as a critic for El Periódico de Catalunya. He coordinates the Street Arts Critic Award and he is co-author of the book of theatrical essays "El carrer és nostre".