SESSIONS AND CASE STUDI 2023

Auditorium, Design Hub Barcelona (Access through Irene Sendler or Àvila streets).

Entry is free upon registration.

PRESENTATION OF THE 3CAT PLATFORM CASE STUDY: EUFÒRIA GENT DE MERDA · PODCAST

Presentation of the 3CAT platform to the Catalan audiovisual industry

Tuesday, November 14

10 am – 11.15 am

Entry is free upon registration

Audiovisual Cluster of Catalonia presents the 3Cat platform to the sector for the first time as part of Talent Week.

3cat is a new platform that unifies all the radio, audiovisual and digital content of TV3 and CatRàdio. A space more in tune with new consumption habits, for the creation and sharing of a wide range of new entertainment and current affairs content. It starts with a catalogue containing over 200,000 hours of content in Catalan, with new productions exclusive to the platform, but also with a whole set of landmark productions that are part of the audiovisual heritage in Catalan: documentaries, TV series, films, current affairs and cultural pieces. A platform aimed at the regular audience, but that wants to recover a young audience that no longer has the same consumption habits as the previous generations.

Cristina Villà i Font (Director of Innovation, Research and Digital Strategy) will present the platform and will take stock of how the platform is performing. Then will take questions from the audience.

Miquel Rutllant, president of the Audiovisual Cluster of Catalonia, and Rosa Romà, president of 3Cat will welcome the public.

The session will be presented by Toni Cruanyes, journalist and presenter of the 3Cat Information Services.

Round table: Impact of OTTs on the audiovisual industry of the territories where they operate

Tuesday, November 14

12 pm– 1.30 pm

Entry is free upon registration

We are in the process of transforming the public media in order to continue to be a point of reference for citizens, at a time when media consumption habits are no longer what they were a decade ago. In the last five years, TV consumption has fallen by 24% and consumption of digital platforms has grown by almost 20%.

European public broadcasters are launching their OTT channels. How do they face this challenge? How will they reach new audiences? How will they keep the traditional audience?

With the participation of Jordi Ferrerons (3Cat), Alexander Gibelalde (EITB), Tom Peeters, general director of VRT (Flanders, Belgium), Jarmo Lampela, fiction director of YLE (Finland) and Philippe Keutgen from Auvio Strategy & Partnerships Advisor (Wallonia, Belgium).

Case study: Eufòria

Wednesday 15 November

From 6.30 pm to 7.45 pm

Entry is free upon registration

Eufòria, Veranda TV and TV3’s talent show, broke audience records in its first two seasons and is now getting ready for the third. Sixteen contestants compete to become the best voice in Catalonia in front of the audience and a jury. The program has managed to bring young audiences back to TV3 by allowing families to enjoy time together in front of the TV on a Friday night, and at the same time that it has filled the Palau Sant Jordi several times. And if that wasn’t enough, it has had a spin-off with Eufòria Dance.

In this case study, the program’s team will talk about the secrets behind its success.

With Mario Daza, Director of Media Production of 3Cat and Executive Producer of Non-Fiction and Cultural programs, Roser Sancho, producer of Eufòria; Gisela Benet Pijoan, screenwriter of Eufòria and Tono Hernández, director and executive producer of Eufòria.

Panel moderated by Mariona Borrull.

Mario Daza

He has been involved in audiovisual production for more than twenty years. In recent years, as executive producer of TV3’s Department of Entertainment and Current Affairs, he has been in charge of the executive production for programs such as "Eufòria", "Crims", "El foraster", "Joc de cartes", "Polònia", and "Està passant", and for special events such as the Gaudí Awards galas, New Year’s Eve live broadcast, the Wise Men Christmas city parade, and pyro musicals. He’s also a lecturer of TV and entertainment at Blanquerna - Universitat Ramon Llull.

Roser Sancho

She holds a BA in Journalism from the UAB and a postgraduate degree in Direction and Post-production from the CEV Barcelona. In 2001 she joined TV3 as a production assistant. She’s been a producer since 2006. She has worked in the New Formats department; she has produced several editions of some television broadcasts such as the Gaudí Awards gala. Since 2011 she is working in the Entertainment department, where she has produced programs such as "La partida de TV3", "Oh Happy Day" (with Veranda TV), "Comics Show" (with Lavinia TV), "Com Som" (with Reset TV), "FAQs" (with El Terrat), "Planta Baixa" (with La Manchester), "Eufòria" (with Veranda TV) and "TV3’s La Marató" dedicated to Covid-19 in 2020. She’s currently starting the third season of "Eufòria" talent show.

Gisela Benet

She is a screenwriter with extensive experience in advertising and television programs. She has worked across different genres - children’s, cultural, comedy and entertainment - and she has worked on titles such as "This is Opera" (TVE), "This is Art" (TV3 and Movistar), "Latemotiv" (Movistar), "Eufòria Dance" (TV3) and "Eufòria" (TV3) among many others.

Tono Hernández

Director of Entertainment at Veranda Media, where he has worked since 2008. He has directed musical talent shows such as the four seasons of "Oh Happy Day" (TV3) and the two seasons of "Eufòria" (TV3) and the three seasons from the reality-guessing show "Persona Infiltrada" (TV3). He’s a lecturer at the Master’s degree in TV Entertainment at Blanquerna-Universitat Ramon Llull.

Mariona Borrull

Mariona Borrull (they/their) is a film critic for Fotogramas and a regular contributor to Gara, El Cultural and Kinótico. They are collaborate on Ràdio 4‘s Va de Cine, SER Catalunya’s Tot és Comèdia and La Finestra Indiscreta on Catalunya Ràdio. They co-host the anime podcast Sopa de Miso and they are specialists in cinema and series on Betevé’s Plaça Tísner. They have focused on the coverage of class A festivals (Berlin, Cannes, Venice, Toronto...), a job they combine with lecturing at various universities (UPC, UOC) and programming Most and L’Alternativa festivals. They are a member of ACCEC and the Feroz Awards committee, and they were selected for Berlinale Talents 2022.

Gent de Merda · Talent Week podcast

Monday November 13

From 7.15 to 8.15 pm

Entry is free upon registration

Gent de Merda is the stand-out millennial podcast in Catalan. Funny episodes in which Paula Carreras, Rita Roig and Ofèlia Carbonell interview guests or talk to each other about their generation’s addictions and phobias.

During Talent Week you will be able to experience the program live and get to know this reference podcast up close. In addition, you will have the opportunity to talk to them and find out how they created it and the behind the scenes of the programs’ preparation. Also, we will be able to talk with Marta Salicrú, Ràdio Primavera Sound director.