OPENING CONFERENCES
Monday, November 14, 2022
CaixaForum Barcelona (Av. Francesc Ferrer i Guàrdia, 6-8)
Registration is now open.
The Talent Week begins with Opening Conferences in the form of a monographic, in-depth reflection about the great advances, challenges and trends that will mark the future of the audio-visual industry. The sessions are open to the public, with participating professional experts.
This year we will talk about the new Catalan audiovisual economy and about “Greenshooting” and sustainable filming.
The new Catalan audiovisual economy
Perspectives, infrastructure and growth strategy for the next 10 years
From 9:15 am to 10:45 am
The audiovisual sector is experiencing exponential growth worldwide, a trend that is also reflected in Spain, which has created a strategy to become the main audiovisual hub in southern Europe. Catalonia has a very strong audiovisual ecosystem across all sectors within the industry, but it is necessary to provide it with modern infrastructures that guarantee that it can compete with the new audiovisual economy in the coming years. The audiovisual sector will be key and strategic in stimulating the Catalan economy, in the same way that the tourism, automotive and textile sectors were at one point.
Where do we want to be in 2030? How will we do it?
With Jordi Foz, Secretary General of the Department of Culture of the Generalitat de Catalunya; Xavier Marcé, Councillor for Tourism and Creative Industries of Barcelona City Council; Lluís Garriga Paituví, Councillor of the Governing Council of the CCMA; María Carmen Fernández, Innovation and New Business Director of the Mediapro Group; and Miquel Rutllant, President of the Audiovisual Cluster of Catalonia. Moderated by Mònica Lablanca, Head of Strategic Development of the CCMA.
Jordi Foz
He holds a law degree from the University of Barcelona and a Diploma of Advanced Studies in Political Science from the University of Barcelona, as well as a Master’s degree in Public Management from the Public Administration School of Catalonia and ESADE’s Programme for Management Development. He is an official of the higher body of the Generalitat de Catalunya, he has worked in different departments of the Generalitat in tasks related to public law. He has also held several public management positions. In the last two legislatures, he has been Secretary of Transparency and Open government, where he has promoted policies of transparency, open data, participation, electoral processes and public integrity. He is a member of the Catalan Association of Public Management and, in the civic and cultural sectors, he has been secretary of Òmnium Cultural and president of Òmnium Gràcia. He has also been an associate professor of Administrative Science at the University of Barcelona. Since May 2021 he is the secretary general of the Department of Culture of the Generalitat de Catalunya.
Xavier Marcé
He is Councillor for Tourism and Creative Industries of Barcelona City Council. His mission is to lead tourism policies in the city and structure and promote business in the field of creative industries, supporting Barcelona’s position, as a strategy to promote economic activity and attract talent. He has developed a large part of his professional career in the public sector, specializing in economic promotion and the promotion of culture and communication. His contribution in the fields of teaching and literary production is also noteworthy, and he is a regular collaborator in various media.
Lluís Garriga Paituví
He is a member of the Governing Council of the CCMA and a collaborator of the Institute of Political and Social Sciences (ICPS) as a professor of the Master‘s in Political Marketing. He has previously been delegate adviser of La Xarxa Audiovisual Local where he promoted the creation of the 2020-2025 Network Strategic Plan and its implementation. For 15 years he was Deputy Director of the Lavinia Group. He also worked at TVE, where he was deputy director of TVE Catalunya’s news services. He was a member of the Board of Directors of the CCMA (1997-1999) and of the ICB (2002) and representative of the Barcelona City Council at the Barcelona International Press Center Private Foundation (1999-2004).
Maria Carmen Fernández
She holds an advanced degree in Telecommunications Engineering and a Master’s degree in Mobile Communications from the UPC, an MBA from ESADE, and a Promotion Program for Women in Senior Management (ESADE). She was selected among the 30 European women who trained in the EWOB (European Women on Boards) program in 2019. She began her career in the areas of R&D at Ericsson and Vodafone and then held several managerial positions at RSLCOM, an American telecommunications operator, also being responsible for part of the launch team of another telecommunications operator, a subsidiary of the American group. Subsequently, she held several positions as Director of Operations in companies designing and manufacturing the first connected electronic consumer equipment and was Managing Director of the streaming platform Total Channel. She joined GRUP MEDIAPRO in 2014 collaborating in different areas of Business Development until she became Director of Innovation and New Business, comprising LVP, Ubeat, VISYON and the areas of corporate innovation and audiovisual platforms.
Miquel Rutllant
President of the Catalan Audiovisual Cluster, he holds an advanced engineering degree from the UPC and an MBA from the IESE. He has held several senior positions in companies in the audiovisual sector: commercial director of TVC Multimedia at the Catalan Corporation for Audiovisual Media and territorial director of Vitelsa audiovisual engineering. In 2012 he was appointed as general manager of the Lavinia Group, one of the main audiovisual services and content groups in Spain.
Mònica Lablanca
Head of strategic development of the CCMA.
Greenshooting: sustainability in filming
From 11:15 am to 13:00 pm
Climate change is a reality. All industries are in full transformation and the audiovisual sector cannot stay behind. Filming is the main focus of pollution: travel, generators, single-use materials… On average, three days of filming can be equivalent to twenty tons of CO2 and one hour of a TV series can generate up to seventy-seven tonnes.
The Public Administration will soon require green certificates to be able to film and to be eligible for subsidies, and the figure of the “Eco Manager” will be key in future productions.
The main international platforms are already applying it in the latest film shootings, and concepts such as shared value are already are already starting to prevail in companies seeking a purpose.
The conference will highlight the main challenges and will provide tips on how to deal with filming. In addition, we will talk to production companies that are already applying these measures successfully but facing difficulties.
PRESENTATION
with Carlota Guerrero, manager of the Catalunya Film Commission
Carlota Guerrero, manager of the Catalunya Film Commission, will present the main outlines from the GUIDELINES FOR THE INTRODUCTION OF SUSTAINABILITY IN FILM SHOOTING and will explain how the Generalitat is promoting the use of Green Film for the certification of sustainability in filming.
ROUND TABLE The great challenges of sustainable film shootings
Marta Lopera, PhD student specialising in sustainability in audiovisual culture, will moderate this round table discussion with participants Esmeralda Ruiz, head of sustainability and marketing at Fresco Films, responsible for the production services of Game of Thrones and Spider-Man: Far From Home, among other big productions; Oliver Lupiáñez, sustainability consultant at K is for Knowledge, a company specialising in sustainability strategies for production companies; and Carlota Guerrero, manager of the Catalunya Film Commission.
Marta Lopera Marmol
PhD student in Audiovisual Communication at Pompeu Fabra University, she is Digital Marketing Manager at Cambridge Sup Tech Lab and research member of the Communication, Advertising and Society Research Group (CAS). She is currently co-directing a project on sustainability in audiovisual culture within the framework of UPF’s Planetary Well-Being. She has published articles in specialised journals and has made international visits to universities in France, Austria and Holland. Her main research areas are television series, mental disorders and sustainability in audiovisual culture.
Esmeralda Ruiz
Head of Sustainability and Marketing since 2018 at Fresco Film Services, which offers integral production services to international productions such as "Game Of Thrones", "Terminator: Dark Fate", "Spider-Man: Far From Home", "Black Mirror", "Narcos: Mexico" and "Killing Eve", among others. Committed to sustainability in filming, they are an international benchmark for the way they work in filming shootings, actively protecting the environment.
Carlota Guerrero
Head of the Catalunya Film Commission, a service that promotes and facilitates filming throughout Catalonia. Since it was set up in 2007, the CFC has been supporting productions filming in Catalonia with access to locations and the management of permits, as well as offering advice on COVID protocols and sustainability criteria. Carlota Guerrero has a degree in English Philology and Journalism. Before joining the CFC she worked in audiovisual production and management.
Oliver Lupiáñez
Sustainability consultant at K is for Knowledge, an innovative Catalan company that has been offering various sustainability strategies to production companies in the audiovisual sector since 2020. Services ranging from waste management during filming, carbon footprint calculations of projects, to full consultancy, training and monitoring of long term projects. Oliver Lupiáñez worked in advertising and cinema until 2020 when he decided to focus on sustainability in his sector.
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