THE CREATIVE DIGITAL ECONOMY is still quite unknown. A very powerful and well-articulated audiovisual industry that moves more than $ 100 trillion a year is often confused with a few influencers who move alone and have the support of a few brands. We are facing a paradigm shift where more than 50 million creators around the world (2 million of them professionals) are stepping in front of their own platforms dictating content and trends. 4 of the most influential streamers in the world live in Catalan-speaking territory. How does this industry work? What are their channels? And the companies and creators behind them?
This conference on the creative digital economy will help us understand the operation of this sector from 3 essential axes: channels, production and creators.