OPENING DAY

Creative digital economy. A millionaire industry

Get to know the new audiovisual industry dedicated to digital content

Tuesday, November 30th
Space: CCCB · Sala Teatre

Free registration here.

THE CREATIVE DIGITAL ECONOMY is still quite unknown. A very powerful and well-articulated audiovisual industry that moves more than $ 100 trillion a year is often confused with a few influencers who move alone and have the support of a few brands. We are facing a paradigm shift where more than 50 million creators around the world (2 million of them professionals) are stepping in front of their own platforms dictating content and trends. 4 of the most influential streamers in the world live in Catalan-speaking territory. How does this industry work? What are their channels? And the companies and creators behind them?

This conference on the creative digital economy will help us understand the operation of this sector from 3 essential axes: channels, production and creators.

From 9h to 9:45h

LECTURE Game of opposites: audiovisual means, messages and tempos
with Janira Planes, an expert in internet culture

From the purest micro-entertainment to live shows of more than 8 hours, the range of possibilities to create has never been so extensive. TikTok, Twitch and other platforms have changed the rules of the game. We will see how, when and why. We will review some of the main channels and their most outstanding projects. And also how to adapt (if necessary) to the new formats that derive from it.

From 9:45h to 12:00h

ROUND TABLE Creative digital industry: innovation for the sector
by Mariola Dinarès, journalist and digital entrepreneur

Platforms and social media have made possible the existence of new communicators who have created their own communities. We will discover how the companies behind this new creative platform economy work, as well as the opportunities it presents for the audiovisual sector. From the talent management of digital creators through different channels to the production of new entertainment formats until now totally unexplored. We will have:

Luis de Val, CEO and founder of YOUPLANET, a producer of digital content
Núria Fonollà, executive producer and director of TOP GAMMERS ACADEMY of the production company GESTMUSIC
Ignacio Segura, General Manager of DeAPlaneta Entertainment

From 12h to 13:30h

ROUND TABLE: Platform creators: challenges, dangers and opportunities
moderated by Albert Lloreta, director and expert in digital culture

One of the most important features of the digital audiovisual industry is the leading role played by creators. Everything revolves around: formats, communities, platforms… We will talk to three creators of the challenges, dangers and opportunities that this market poses to them: labour relations, language use, rights, toxicity, professionalism, brand relations… With special emphasis on the situation of the digital market of creators in Catalan. We will have:

Berta Aroca, tiktoker and collaborator in various media
Paula Carreras, journalist and cultural communicator. Co-promoter of the podcast “Gent de merda” on Radio Primavera Sound
Pol Mallafré, known in networks as Mockudramas is a director, editor, screenwriter and actor.

PARTICIPANTS

Albert Lloreta

Audiovisual director, member and founder of the audiovisual cooperative Bonobo Films. He works in the fields of social documentary and culture and video clip, as well as in the fields of streaming and videoblog, with a special interest in the issues inherent in digital culture and the challenges and debates it raises.

Berta Aroca

19 years old, from Mataró. She studies economics at the UAB and sometimes imitates teachers in tiktok. She works at @adolescents_cat and every morning she appears on the program “El món a RAC1”

Ignacio Segura

With more than twenty years of experience in the media and content sector, he serves as CEO of DeAPlaneta Entertainment, a leading European company in the entertainment sector (animation, cinema, fiction series, events, eSports and digital).

Janira Planes

Journalist. She currently directs communications at Wuolah, a startup in the EdTech sector. She also collaborates with various media in relation to technological issues and internet culture. She writes Truffle Season and defines herself as optimistic about the current Zeitgeist.

Luis de Val

CEO and founder of YouPlanet. He studied International Management at Franklin University in Switzerland and International Communication at the prestigious UCLA in the United States.
He worked as the director of the Spanish film division at Manga Films, and later founded Media Films. He has produced films such as "FBI Frikis buscan incordiar", "Yo soy la Juani", "El truco del manco", winner of three Goya awards, "Héroes" or "Kathmandu, a
espejo en el cielo ". In 2015 he founded You Planet, the leading agency in Spain in influencer marketing.

Mariola Dinarès

Journalist, SMM and digital entrepreneur. She currently presents and directs the "Popap" social media trends program on Catalunya Ràdio. In her first book #FelicitatDigital she explains the method to achieve happiness in the digital environment and in the program #MariolaMobile of Fibracat TV she gives tools to take advantage of our mobile. She is a #DonaTIC 2017 award winner and co-founder of the first online dating portal in Catalan QuedemOnline.cat

Núria Fonollà

Executive producer and director of TOP GAMERS ACADEMY, the reality-talented video game aired on Twitch, Youtube and Neox. Since 2000 she has been part of the Gestmusic team, where she has been the director of programs such as Tu Cara Me Suena, Ahora Caigo and the Best Song Jamás Cantada, among others.

Paula Carreras

Journalist and cultural communicator, interested in art, language, feminism and pop culture. As a journalist, she has worked in media such as Catalunya Ràdio, RAC1, 33 or 8tv. She has promoted, together with Clàudia Rius, Rita Roig and Ofèlia Carbonell, the podcast "Gent de Merda", on Radio Primavera Sound. She has also moderated debates, presented events and participated in talks.

Pol Mallafré

Known in social media as Mockudramas, he has worked in recent years for Playground, Mediapro, TV3, El Terrat, Gestmusic, Rac1, Netflix and the BBC as a director, editor, screenwriter or actor depending on the project. All this thanks to his mustache and the series of comic videos he publishes on his own social media where he explores some codes of new audiovisual narratives.

THE AUDIOVISUAL TALENT WEEK HAS THE SUPPORT OF:

Web desenvolupat per La Saladeta

Inaugural Conference

Case study – Crims

Meet the experts

Talent Pact

Market for new professionals

Audiovisual Pitch

OPENING DAY