mmersive experiences are a recent phenomenon from the last few years and are complex in many ways. They appeared at the beginning of the 21st century.
Theatres have begun to create immersive shows, cinema has developed new narrative languages in 360°, new digital art exhibitions have been born and escape rooms and museums, faced with an unexpected situation, rethink their roles and, in a transformative way, begin to integrate experiences in their venues.
Irina Grevtsova and Joan Sibina recently published the book IMMERSIVE CULTURAL EXPERIENCES in which they provide a practical guide to the range of formats and immersive cultural experiences and identify the ones which have high levels of immersion, and in this conference, they will guide us through the extensive world of new trends in cultural immersion.
Moderated by: Mònica Lablanca