What is Zoom Brands?

Zoom Brands is the annual meeting on brand communication promoted by the Catalan Audiovisual Cluster in collaboration with Foment del Treball, Dircom Catalunya and Club Marketing Barcelona, mainly aimed at advertising professionals, communication directors, corporate communication managers, marketing and well-known agents in Catalonia’s audiovisual sector.
Its aim is to reflect and analyze innovations and disruptive trends in the audiovisual, communicative and advertising landscape.

Zoom Brands 2021: Branded Content with Purpose

PREVIOUS EDITIONS

2020 Brands & Covid

Significant changes in audiovisual consumption have taken place in times of Covid, while we have seen an acceleration in the application of technologies to personalize content. At the same time, the need to adopt values ​​such as sustainable consumption is being emphasized, while brands are showing their social commitment.

In front of this new normality, we wonder if we are also facing a new paradigm of communication, what will be the needs in telework environments, how have the habits, leisure and needs of consumers changed and what are brands, in need of resilience, are expecting from these changes.

ConsumiLOLS: how to connect with new audiences

Neither controllable nor predictable: ephemeral and impulsive. Millennials and Generation Z are indifferent to the structures we know. Who are they? How are they? How do they act? The way they understand the world marks how they relate to consumer goods. For brands and agencies, the challenge is to understand them and create content that they connect with. Is it enough to translate messages into their language have an impact on them? What are the most effective channels to do so? With Adrià Farrero, Jordi Rosàs, Noemí Cuní and Laia Mas.

2018 Influencers, the new audiovsiual marketing

In 2018, brands invested more than 2.5 billion euros in influencers on Instagram alone. Thath reflects the bet that major brands are making on social media and new digital environments.

In order to analyze this phenomenon, Zoom Marques invited a selection of influencers and celebrities with wide experience in the field influencer marketing so that agencies, brands and producers can explore the possibilities that this it represents for their businesses. With Santi Millán, Lucas Lorén, Ona Carbonell, Daniel Illescas and Roc Massaguer.

2017 Brands as media, from branded content to branded channel for platforms and new audiences

Brands have long been exploring new formulas such as the creation of their own audiovisual media. TV channels, applications, online platforms with their own content… A new model that opens new paths in the relationship between the audiovisual sector, agencies and brands. With Lavínia Next, Obra Social La Caixa, & Rosàs, Zoopa and Nestlé.

2016  Case studies of virtual reality in brand communication

VR, AR and XR are transforming audiovisual language and are rapidly being incorporated in all areas of communication. Brands, then, find in virtual reality a new way to connect with audiences, seducing them, informing them, entertaining them and making them participate. Zoom Marks analyzes the success stories of the application of this technology in advertising communication. With Visyion, Iberdrola, Antaviana, Metropolitana, Create, and Minushu.

2015

Second meeting for brands, agencies and audiovisuals producers where the cases of Gas Natural Fenosa and El Terrat were presented.

2014 Colaborative communication

The first of Zoom Brands with Damm, Oglivy, Gestmusic and CCMA.