DATE

2024-2025

PARTNERS INVOLVED

Catalan Audiovisual Cluster, Càtedra de Futurs de la Comunicació (UPF), Lavinia, Filmin.

INSTITUTIONS

ACCIÓ, Catalan Government.

STATE

Completed project.

ABSTRACT

This project explores how strategic foresight methodologies can help audiovisual companies anticipate technological, social, and market changes and incorporate this perspective into their innovation processes. The initiative connects academic knowledge with the needs of the Catalan audiovisual sector to equip companies with tools that allow them to envision long-term scenarios and better guide their decisions.

The project has combined international research, interviews with companies in the sector, and two pilot tests with Lavinia and Filmin to evaluate foresight methodologies in real-world business contexts. Based on this work, various transfer materials have been developed to facilitate other companies’ integration of these tools into their processes.