Even if it is difficult to generate commercial success, the intersection between audiovisual and music has been an area of interest for large production and distribution companies for some time now. Notable examples to this are the National Film Board of Canada -NFBC- and Academy Films (England), companies focused on consolidated audiovisual content video clip production, among other projects.
Small, independent companies have also shown an interest in this intersection, entering the music scene in the area of audiovisual production, such as Snoop Barcelona,a young advertising agency. In the same vein, some innovative projects have recently emerged such as Genero.TV (Australia, United States, England), an online platform that connects brands with musical artists and filmmakers to create music videos and other video content, and Rotor Videos, online app based on personalized and quick creation of music videos.
These five companies, role models of the successful intersection of music and the audiovisual, participated in the session “Music and audiovisual, new narratives for new windows”, co-organized by the Cluster and framed in the PrimaveraPro On-Screen program, a new section of Primavera Sound, which took place at the Center of Contemporary Culture of Barcelona (CCCB).