© 2020 Clúster Audiovisual de Catalunya
Web developed by La Saladeta
The Catalan Audiovisual Cluster collaborates with the world’s largest fair and congress in the audiovisual sector and integrated systems. Since 2019, when it was installed in Barcelona, the Cluster has accompanied it in its landing in the city and has acted as a connecting agent with the Catalan industry and institutions. It has also been present in various ways.
ISE 2023
From January 31st to February 3rd
Fira Barcelona – Gran Via
OUR OWN BOOTH
We shared a booth with Barcelona City Council (CS300 – pavilion 5) and several events were orgnanized within the Agora space.
OUR MEMBERS
Cluster members with their own booth and also under the umbrella of the Cluster’s and ACCIÓ’s booth.
Cluster members at cluster’s booth(CS300): UNIVRSE.
Cluster members at ACCIÓ’s booth (CS400): Blit, Blackfish, Ebantic, Eurecat, Lavinia Services, NRD Multimedia.
Cluster members with its own booth: Avixa (3Q400, 3R400), CCMA (6D400), d&b audiotechnik (7E150, Audio Demo Room E1), INFiLED (3R600, 6E350), Lang (3H600), SONO (6E700) and Watchity (2Q215).
Cluster members present at the IOT Solutions World Congress: Computer Vision Center (booth 16 of the Catalonia Pavilion).
Other cluster members presented unique audiovisual experiences and solutions.
OUR MEMBERS
ACCIÓ was present at the Catalonia Pavilion (CS400), where they grouped about twenty Catalan companies with the aim of promoting the audiovisual sector of Barcelona and Catalonia.
ICEC was present at Catalunya Media City’s booth (CS250), that included an immersive experience where we could see the future audiovisual hub of Catalonia.
Barcelona City Council was present at the booth shared with the Catalan Audiovisual Cluster (CS300). It had a specific program in the Agora space and an immersive audiovisual experience. They grouped ten leading companies in the sector, brought by Barcelona Activa.
CONFERENCES
The Cluster organized workshops and conferences within the framework of the Agora space located in the shared booth with Barcelona City Council. It was also present with proposals for reflection and discovery of projects and examples of good practices in one of the main stages.
LA REVOLUCIÓN DE LOS PLATÓS DE PRODUCCIÓN VIRTUAL CON PANTALLAS LED
Tuesday 31st January, 11:20 am
Room CC4.1
Free acces for those accredited to the fair
Session in Spanish
The virtual production sets with LED screens are called to revolutionize the world of cinema and audiovisual. The world of locations will change: from any studio we can be on a Caribbean beach, in the middle of the sea or in the middle of the jungle. Thanks to graphic engines like Unreal Engine, we can recreate imaginary scenarios and modify them in real time. The most paradigmatic case is the The Mandalorian, which perfected virtual production with LED screens and made it known worldwide.
But how exactly do you work on the content for this type of production? What are the necessary technologies and infrastructures? Are costs really reduced? How are the director, art direction and actor roles updated?
With Alex Tomàs, Sales Manager Iberia of Infiled, Toni Mena CTO of FX Animation Barcelona 3D & Film School, Ruben Plaza, Solutions Specialist EMEA of disguise and Miquel García, Postproduction Manager of Gestmusic (Banijay Iberia).
Moderated by Javier Salinas, Head of the Innovation and Audiovisual Production Unit of the CEU San Pablo University.
LUX MACHINA & VIRTUAL PRODUCTION: WHAT’S BEHIND HOUSE OF THE DRAGON, THE MANDALORIAN OR BULLET TRAIN?
Tuesday 31st January, 16:00 pm
Room CC4.1
Free acces for those accredited to the fair
Session in English
In this session, the Cluster brought Lux Machina, a company based in California, that explained the evolution and operation of virtual production, in which they are pioneers, through practical cases such as House of the Dragon, The Mandalorian or Bullet Train. We will explore the wide spectrum of techniques and applications under the umbrella of ICVFX (In-camera visual effects), which are adapted to a wide variety of impressions and creative results. We also could meet the professional profiles that are in this context, along with their roles and interactions on set.
Lux Machina has been dedicated to virtual production for more than a decade. After Oblivion (2013), Lux is going to ally with ILM to finish the first season of The Mandalorian (2019). Recently, he has designed and managed the virtual production of projects like House of the Dragon (2022).
With David Gray, Managing Director of Lux Machina, that belongs to NEP Group.
In collaboration with:
ENCUENTROS PROFESIONALES: FORO DE EMPRESAS DE SERVICES
Wednesday 1st February, 12:00 pm
Agora at Cluster’s booth (CS300)
Free acces for those accredited to the fair
Session in Spanish
Day of reflection with companies dedicated to audiovisual services with the aim of value this audiovisual segment. A work session in which we analyzed the main challenges and their possible solutions of the sector. In addition, there were synergies and opportunities between the companies.
With Sergi Maudet, general director of Ovide.
PLATAFORMES CATALANES OTT: ENTRETENIMENT, TV I INDÚSTRIES CREATIVES
Thursday 2nd February, 10:30 am
CCMA’s booth (D6400 – Hall 6)
Free acces for those accredited to the fair
Session in Catalan
This was the first meeting with the main Catalan OTT platforms. We wanted to know how they see the future of the audiovisual sector in Catalonia and its content in the new European scenario, in which OTT platforms are positioned as one of the main windows of entertainment, TV and content from the creative industries. What challenges do we have as an industry? Would it be possible to find an in common strategy, in order to value the Catalan sector, production and language? This was the first day of Catalan platforms with the sector, a moment of debate and networking.
With Rosa Romà, President of the Governing Council of the CCMA; Marc Melillas, CEO of La Xarxa Audiovisual Local; Juan Carlos Tous, CEO of Filmin; Valentí Oviedo, General Director of the Gran Teatre del Liceu Foundation; and Mireia Gubern, Head of Digital Content at Fundació La Caixa. It was moderated by Víctor Sala, Co-director and programmer of the Serielizados Fest.
TROBADES PROFESSIONALS: INNOVACIONS AUDIOVISUALS ALS CONCERTS
Thursday 2nd February, 13:00 pm
Agora at Cluster’s booth (CS300)
Free acces for those accredited to the fair
Session in Catalan
Concerts have returned to the front row after the pandemic incorporating state-of-the-art innovations. How has the staging changed? What does the viewer want? Has the user experience changed?
We generated a debate with the attendees to work together on the future scenarios of this audiovisual field.
With Jordi Herreruela, president of Fundació BcnMusicLab and director of Cruïlla Festival; Joel Mestre, country manager of NEP Group; and Joan Roset, CEO of Cymatic.
JÓVENES TALENTOS Y TECNOLOGÍA:
PROYECTOS DE LA SEMANA DEL TALENTO
Friday 3rd February, 10:30 am
Room CC4.1
Free acces for those accredited to the fair
Session in Spanish
The training offer in the technological area, as well as the professional profiles demanded by the sector, are increasingly extensive. In this session, 4 self-created projects were presented from the University-Industry Audiovisual Pitch of Talent Week 2022, organized annually by the Catalan Audiovisual Cluster. The projects presented were IMPACTO (interactive installation) by Gerard Valls, PIXEL SOUND (application) by Thalia Escribano, REMOTE (virtual reality) by David Mallén and RUNES (Podcast) by Guillem Perramon. They were accompanied by the jury made up of Vanesa Alarcón, Mònica Andreu and David Villareal.
TROBADES PROFESSIONALS: TURISME I AUDIOVISUAL
Friday 3rd February, 12:00 pm
Agora at Cluster’s booth (CS300)
Free acces for those accredited to the fair
Session in Catalan
The relationship between the audiovisual sector and the tourism sector continues to strengthen. What opportunities does the relationship between the two industries offer? We learned about two innovative examples of tourism and audiovisual binomial.
The Terres project that brings together the Terres Travel Festival and the Terres CHECK-IN will be presented. On the one hand, the Terres Travel Festival – Films & Creativity which brings together productions that promote the discovery of natural environments and sustainable development. On the other hand, the Terres CHECK-IN International Hospitality Film Awards celebrates the Terres Festival competition related to tourist services.
It also was introduced Lavinia Services and its project of immersive tourist information offices that aim to be a point of contact with the visitor with an important emotional component. At the same time it allows you to obtain all the detailed information. It is a mix of technologies that aims to provide immersion and self-management.
With Ignasi Marcet, Director of Exhibit at Lavinia Services; and Santi Valldepérez, CEO of Terres Landscape and Travel Communication.
INTERNATIONAL AV CLUSTERS DAY
On Thursday, February 2nd during all day, we organized the International AV Clusters Day. In this edition, we brought together clusters from all over Europe in a program that combines work spaces and networking moments with conferences.
The session “Conversation with David Gray of Lux Machina (NEP Group)” stands out, it was also opened to cluster members, where we offered the chance to listen closely to David Gray, director of Lux Machina, and Joel Mestre, country manager of Nep Group, who talked about their experience in production with virtual sets in their productions.
EXCLUSIVE TOUR FOR MEMBERS
Cluster members could enjoy a personalized private tour where they visited stands, facilities and audiovisual experiences with applications in our sector of local and international companies.
ISE OPEN INNOVATION CHALLENGE
We participated in this Matchmaking Event organized by ACCIÓ and Enterprise Europe Network. It is an international B2B meeting event where
8 corporations are looking for new technologies/solution providers. The CCMA were the cluster members participating this year.
PREVIOUS EDITIONS
ISE 2022
The cluster organized 8 conferences on the main stages and in the Agora space of the cluster’s booth, shared with Barcelona City Council. 16 partner companies were present in their own booths, at ACCIÓ’s booth and at the cluster’s booth. We participated in the ISE Open Innovation Challenge.