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This session is aimed at showcasing the most spectacular immersive shows and events around the globe and at presenting the technologies that make them possible, such as VR, AR, virtual sets and 3D mappings. In this round table, four international companies working in this area will explain how these technologies create unique and interactive experiences that will prevail in the memory of their audiences for a long time. With Aleix Fernandez (Onionlab), Joel Mestre (NEP), Ignasi Marcet (Lavinia), Elena Ortega (Sono) and Jordi Sellas (IDEAL Barcelona). Moderated by Pipo Serrano (journalist).
The Metaverse is now in the public eye but… what is it, what we really need to construct it and how we can take advantage of it in the next years? We will analyze the current state of Metaverse’s development, both in terms of technology and in the creation of new business models linked to content creation. To do this, we will have the expert in technological innovation Óscar Peña as keynote speaker and a round table formed by Patricia M. Val (Futura Space), Xavi Conesa (Ready Venture One), Ignacio Segura (DeAPlaneta) , Raül Cruz (Vision) and Carles Gómara (technology expert).
Incentive trips, fairs, congresses and conventions receive a quarter of the world’s tourists, who travel for professional reasons. There are about 300 million people who should be attracted to a business proposal. Audiovisual provides the best tool to do this with fast and accurate messages. We will enter this sector in full expansion and great future, of which Barcelona is the world capital, knowing some of the most impactful technological solutions and use cases in our country. With Joan Còdol (Focus), Roger Grau (Ditec) and Pere Albiñana (APAC). Moderated by Christoph Tessmar (Managing Director del Barcelona Convention Bureau).
Led screens live a golden stage. And the fact is that they have more and more applications in the entertainment and advertising business, from audiovisual support at major events to their use in virtual sets. We will talk with companies that lead their manufacturing process, with special emphasis on sustainability, as well as those end customers who consider them an essential piece for their productions. With Alex Tomàs (Infiled), Marlo Rossbach (Lang) and Paco Hernandez Llodra (TV3). Moderator Noemí Cuní (journalist).
The live arts are an artistic expression in increasing hybridization with the audiovisual, which is becoming a more sophisticated creative resource with more narrative possibilities. They have also modeled a new paradigm that crosses the creative act and that is concretized in examples like the ones that we will see in this session and that will present us with scenic devices based on technology, as well as projects that seek new forms of interaction with art. With Fran Iglesias (Epic Foundation of La Fura dels Baus) and Alejandro Martín (Espronceda, Institute of Art & Culture).
In this session we will present three cases of successful projects in which innovation in audiovisual technology has been a disruptive and transformative element, opening new avenues of communication in the digital and analog spheres and supporting the work of creative professionals. So we will look at examples of artificial intelligence, big data, and interactive technologies, among others, to maximize the impact of content. With
David Villarreal (Bah!Studios), Albert Rodés (StreamPack) and Bernat Lozano (Flopwork). Modera Mònica Lablanca (journalist).
The training offer in the technological area, as well as the professional profiles demanded by the sector, are increasingly wide. In this session, the greatest creative and technological talents from universities, after passing through the University-Industry Audiovisual Pitching organized annually by our Clúster, will present their own projects with greater potential for the market, from interactive applications to the creation of holograms.
Audiovisual clusters play a very important role in this industry in their respective territories, where technology and integrated systems are increasingly present. This session aims to be a first step in creating an international network of clusters. Audiovisual companies, agents and entities are working to turn the audiovisual into a global engine of innovation. We will see a sample of good practice cases by some audiovisual clusters and we will generate a dialogue on the latest trends in the global audiovisual landscape with the aim of share knowledge and create new forms of cooperation to meet common challenges. With Joan Martí (ACCIÓ), Valérie Daigneault (Bureau du Cinéma et de la Télévision du Québec), Melánie Fournier (Pôle Action Média), Gavin Johnson (Clwstwr) and Eduard Gil (Clúster Audiovisual de Catalunya).