From February 27 to March 2, the Mobile World Congress fair is held in Barcelona. The Audiovisual Cluster will be there organizing various activities:

 

Exclusive visit for Cluster members to the Mobile World Capital stand: Feel the Technology experience

Tuesday 28 February at 11:30 a.m. at booth 6B31 in Hall 6.

Mobile World Capital Barcelona presents a personalized and gamified experience that shows services based on disruptive technologies such as immersive reality, the metaverse or artificial intelligence in different spaces of the MWC, the 4YFN and Beat Barcelona. Under the Feel the Technology concept, they offer an immersive experience in the form of a phygital sensory tour (acronym for physical and digital) through Barcelona. Connecting the physical and digital worlds to reflect on how we interact, communicate and perceive reality.

 

Artificial intelligence in the audiovisual: case studies and conflicts with intellectual property

Tuesday, February 28 at 4:30 p.m. at  Àgora del Beat Barcelona

What is the process of creating with an AI? Who is responsible and the author of these contents? How can an AI creation be differentiated from a human creation? These and other questions will be discussed in this round table. We will have Carles Gómara, technology expert from ACCIÓ’s business strategy department; Nicolau Roig, Specialist in CGI and AI from Metropolitana; Fátima Itzel, Head of Knowledge and Technology Transfer at CVC (Computer Vision Center); and Rafael Sánchez Aristi, expert in technologies and digital media and intellectual property, industrial and secrets of Cuatrecases.

 

Presentation of Catalunya Media City

Thursday March 2 at 10 a.m. at Beat Barcelona’s Three Chimneys Interview Set

Marc López, director of the Catalunya Media City program and Miquel Rutllant, president of the Audiovisual Cluster, will present Catalunya Media City. They will explain what this project will look like and what it will represent for the Catalan audiovisual industry.