This year’s edition of Sonar+D festival hosted the Digital & Media Summit workshop, co-organized by Ecommerce&tech Barcelona and the Catalan Audio-Visual Cluster, with the participation of representatives from 30 national companies in the technological and audio-visual industries.
The participants shared their experiences and explored new ways of forming partnerships and trade agreements. The meeting helped to confirm that audiovisual and digital businesses are increasingly connected and can easily create complementary partnerships and new business models. The growing demand for audiovisual content for all kinds of devices, the digital companies’ knowledge about their user base, and the direct monetization of content and services have been the most valued topics for the representatives of both industries.
The two-hour workshop allowed the participants to establish new contacts and collaborations thatare continuing beyond the Digital & Media Summit.