El workshop La tecnologia 5G: oportunitats per al sector mobilitat, esports i entreteniment ha donat continuïtat al laboratori que es va iniciar l’any passat i en el que el Clúster Audiovisual va estar activament implicat. La trobada, que va tenir lloc al Circuit de Barcelona-Catalunya ha posat en contacte el sector audiovisual amb d’altres professionals del Mobile World Capital amb presentacions dels aspectes més rellevants de la tecnologia i casos d’ús presentats al MWC19. Watchity, BTV, Visyon i Ebantic van ser els socis del clúster presents a la jornada.

Aquesta activitat es troba dins del programa d’innovació digital, audiovisual i noves tecnologies del clúster audiovisual de Catalunya.
Amb el suport

The Mental Health Cluster and the Audiovisual Cluster met on May 31st in a intercluster activity to promote partnerships between members of both associations.

The initiatives presented by the members of the Mental Health Cluster included, among others, media literacy projects for the prevention of mental health problems in youngsters and the visibility in the media of eating disorders.

The audiovisual community counted on the participation of Nihao Films, Visyon and NewCo Audiovisual, the latter with a project to develop a TV series emerged for the latest “Pitching Audiovisual” event.

The eight initiatives presented were discussed by participants in some group dynamics with the aim of making behavioral and eating disorders visible through TV and web series and programmes and augmented reality.

On Tuesday, March 19th, was held the sixth edition of Zoom Marques, a seminar organized by the Clúster Audiovisual de Catalunya and with the collaboration of the Associació de Directius de Comunicació DIRCOM i Foment del Treball Nacional and the support of  CaixaBank and the Department of the Presidency of the Generalitat de Catalunya.

More than 200 communication professionals focused on Foment del Treball Nacional to know the techniques and values ​​that accompany the new generations; the millennial and Z Generation. With us were Adrià Farrero, director of strategic planning at BuzzFeed NY, Jordi Rosàs, founder of the creative agency  &Rosàs, Noemí Cuní, director of the content agency Broadcaster and Laia Mas, director of Public Affairs & Sustainability of Danone Iberia

This edition has focused on the profile of the new consumer, which rejects the little compromise and lives apart from solid advertising structures. This new generation is able to live in an ephemeral world but at the same time has great values.

The guests, to discuss how to reach this new audience, have participated in a round table moderated by Miquel Pellicer, Communications Director of Lavinia. The speakers came to the conclusion that these newly committed generations need and want real stories, that brands connect with their concerns, which is why companies, if they want to reach this public, can not be independent in the environment that it exists. In conclusion, a sincere and immediate communication is needed.

Finally, after reflections on the future of communication and how to reach these new audiences, attendees have been able to enjoy a networking space to open new links and debate, even more, about how communication evolves and where we are lead to.

Soon we will add the gallery of images of the day.

Once again, Barcelona has hosted the world’s most important technology, innovation and mobile fair, the Mobile World Congress. As usual, the Clúster Audiovisual de Catalunya has organized a visit for our partners at 4YFN and at MWC.

During this edition of the Congress, one of the most relevant things has been RV and 5G. Many companies and start-ups have opted this type of technology.

Regarding the partners that have participated, on Tuesday we visited the 4YFN at Fira – Montjuïc. There we had the presence of 4 of our partners, who told us what their projects were about and what are their future challenges. The partners were:

• Vodity: it is a video on demand platform, that offers films, documentaries and series with specialized content in historical, cultural and scientific field.
• Tviso: is an online platform with specialized content in the cataloging and personalized management of aduiovisual content (films, documentaries and TV programs).
• Filmarket Hub: online platform for audiovisual professionals and producers that facilitates the search for projects, financing or jobs.
• Minushu: start-up specialized in the creation of narrative experiences with immersive technologies: augmented reality and virtual reality.

Thursday was the turn to visit the partners that were at MWC, at Fira-L’Hosiptalet. They presented us their new programs, future plans and what they are betting for now. We visited:

• Cellnex Telecom: a specialist in wireless telecommunications broadcasting in Europe. They offer audiovisual services to “Smart Cities” broadcasters and solutions.
• Visyon: is a digital services company specialized in VR, AR and immersive technologies.

This activity is part of the program of digital innovation, audiovisual and new technologies of the audiovisual cluster of Catalonia.
Supported by

Today we have celebrated the first breakfast the year with members of the Clúster Audiovisual de Catalunya where  Streaming on Set, Tirex Invest i Collateral Bits. were presented.

The first ones that have exposed their business have been Xavi Morón and Baruch Bouis from Streaming on Set. Specialized in wireless technology, they provide high quality image transmission services and, moreover, they are salespeople of products for the audiovisual world. During the exhibition, they put a lot of emphasis on how important, within their day to day, adapt to situations and projects that are presented. They have worked for the Portuguese Football League and Gas Gas, among others.

Next was the turn of Jordi Mendieta with the project Tirex Invest S.L. It is a newly created production company and serves to find new forms of financing through national and international co-productions.

Finally, Joan Rosés has shared with the partners his project Collateral Bits, a digital platform on the impact of emerging technologies in society and, specifically, in the cultural sphere. This project, in the process of development, opens a space for debate over the ethical limits of technology.

You can see more images of the event go to Streaming on set.

This activity is part of the program of digital innovation, audiovisual and new technologies of the audiovisual cluster of Catalonia.
Supported by

The last meeting and assembly of partners of the year has been held today, where the Cluster’s growth has been demonstrated: since last January, we have grown 31% the number of partners. On this day, the balance of the current year has been presented and a preview of the next one has been made, where more than 40 activities will take place that will embrace the interests of the whole type of companies that are within the Cluster . In addition, a diagnosis of the sector has been done in order to decide on the new strategic lines to be developed.

The fifth year of the Clúster Audiovisual de Catalunya closes, therefore, with a very positive assessment marked by the notable increase in the number of partners and the positioning in the press of our voice as a sector thanks to the multiplicity of impacts that have had our activities.

The last parterns breakfast of 2018 was held on Tuesday 4th with the presence of Broadcaster, Cellnex and Microgestió. As usual in this special days, three Cluster member companies have the opportunity to present themselves to other partners and then there’s a breakfast with networking dynamics that allow them to share ideas, interests and search for new businesses .

The first ones to be presented were Josep Morales from Microgestió a company that has been offering integral services of Apple products for more than 30 years to companies and institutions. Microgestió launched ideas for the future and proposed solutions to the new challenges; the abandonment of the use of the computer and the existing storage options.

The following were presented by Noemí Cuní and Valti Roda, who told us about the transformation to an agency that the Broadcaster producer has suffered. They put much emphasis on how productive the breakfasts sessions organized by the Audiovisual Cluster are, because from one of the previous networkings sessions has born BAS (Broadcaster Audiovisual Services), an audiovisual production company under the umbrella of Broadcaster.

To finish, we also counted on the presence of Jaume Pujol of Cellnex Telecom. Experts in telecommunication infrastructures have exposed the challenges they are currently working on and that can turn the sector around as we know it: the deployment of 5G and the new LoVesTV television platform.

Clúster Audiovisual de Catalunya, along with ACCIÓ and fifteen other Catalan clusters, has traveled to New York to attend a training week for cluster managers and to explain the Catalan audiovisual sector to American companies and institutions with great strategic value for the development of projects of our partners and our audiovisual cluster.

Within the agenda of individual meetings, we interviewed the start-up communication and advertising company BuzzFeed, with more than 1,700 employees and world’s 3th-ranked concerning content visualizations, only behind Google and Facebook. Within the academic field, the directors and deans of the New York Film Academy and the  NYU Tisch School of the Arts, the two most prestigious of the city, have been visited by the cluster manager Eduard Gil interested in our detection programs and recruitment of emerging talent. The producer and distributor AMC Networks, the telecommunications company AT&T Entertainment Group and the film commission Mayor’s Office of Film, Theatre and Broadcasting have also opened their doors to us attracted by the quality of the Catalan films and tv shows and by the services offered by our companies and audiovisual parks to international productions. The trip also allowed us to build linkages with the EFE agency delegation in New York, with the New Yorker law office Cuatrecases, and with David Moragas, a young talented Catalan film director based in the city.

In ​​media and innovation area, the main visits of the delegation of Catalan clusters to be highlighted are those to Google and to Company building. Google’s virtual and augmented reality department explained which products based on these two technologies are currently being developed. Company, the most powerful residence of urban tech startups in the USA, (the minimum turnover of hosted start-ups is $ 1 million per year), exposed the future prospects of this space supported by the city council: the expansion of the building with the construction of 25 new plants that will house companies of the media sector. Thanks to the promotion of initiatives like this, New York is considered the second startup hub in the country and represents one of the most important economic engines of creativity and innovation worldwide.

The Strategic Training Week, New York’s mission name led by ACCIÓ, counted with speakers and trainers of high prestige in the sectors of companies organization and dynamization.  Bryan Lozano, from the network of technology leaders Tech:NYC, inaugurated the training program with the presentation of the ecosystem of start-up companies in the city. Eric Rolf Hansen, importer of the cluster methodology in Catalonia and throughout the world, gave a lesson on strategy and cluster development; Rita Gunther McGrath, from the Columbia Business School, gives a presentation on competitiveness management, and, Samuel Bacharach from Cornell University, talked about leadership in organizations. Apart from exploring the commercial possibilities between Catalonia and the US, the sessions have been an excellent opportunity to establish synergies with the Catalan clusters from other economic sectors in the country.

In a day at the Mompou Room of SGAE Catalunya, Catalan producers have been able to discover which are the most original television formats that fill the grids of public and private international television channels. The session was led by Miquel Garcia, head of the Laboratory of New Formats of the CCMA, and Manel Raya. Both have unlocked thirty selected programs among the more than 1,400 that this department of the Catalan Audiovisual Media Corporation has seen.

The drivers of the session highlighted the emotional aspect as the common denominator of many of the programs presented. Garcia and Raya have also exposed that many of the realities and dated views explore the moral limits of society and the viewer.

The meeting has been very well received by the audiovisual sector since this analysis is a very useful tool for the strategic development of new products.

On Tuesday 10th of July we organized an exclusive session for the Audiovisual Cluster members about the 5G and the audiovisual industry.

The speed and latency that 5G will give, will transform the behavior of the users with the most video consumption, and new avenues of audiovisual business will emerge in all areas and channels.

Carlos Cuffí, senior telecommunication engineer talked about the digital transformation and 5G technology as an accelerator of change.

Barcelona will be a 5G laboratory, and the Audiovisual Cluster is already collaborating with the Mobile World Capital.