The member companies and the Catalan AV Cluster present at the ISE 2024 Fair

The largest audiovisual fair in the world is celebrating its twentieth anniversary in this edition that will take place from January 30 to February 2 at Fira Barcelona Gran Via. The Catalan Audiovisual Cluster has collaborated with ISE since 2019, when the fair moved to Barcelona from Amsterdam. The Cluster acts as a connecting agent of the fair with the Catalan industry and institutions.

This year, the Catalan Audiovisual Cluster is present at the fair within the framework of the Catalonia Pavilion of the Catalan Government (CS100 – Congress Square) and at the stand shared with the Barcelona City Council (CS224 – Congress Square).


Some member companies of the Cluster present unique audiovisual experiences and solutions, such as:

Sono (4D330 – Hall 4): based in Barcelona, Sono is the leading company in audiovisual services, with comprehensive solutions for events, integration and museum projects, stages and permanent audiovisual installations. At the 2024 edition of ISE, Sono presents the star installation of the fair’s twentieth anniversary: the largest invisible LED screen in Europe. With 193 square meters, this screen will be located at the South Access of Fira de Barcelona Gran Vía and will become a permanent installation. Among others, the screen will broadcast the show Bee Barcelona, by digital artist Jeroen van der Most. It will be on Wednesday, January 31 at 12:30 and 7:00 p.m. at the South entrance of the Fira.

Epson (3J100 – Hall 3): the world’s largest manufacturer of projectors will present an immersive projection developed from the company’s latest technology. In the projection, a huge umbrella unfolds to give rise to a multicolored waterfall, which is intended to recall some of the most iconic festivities in the world (the Gràcia festivities in Barcelona; the Chinese New Year; the Japanese festivals Tango No Sekku, Kodomo – no-hi (Children’s Day) and Cherry Blossom; the Portuguese AgitÁgueda Art festival; the Busan fireworks festival; or the Thai Yi Peng & Loy Krathong festival). In addition, Epson will show how it uses its technology to drive the full transformative potential of projection in education, retail or corporate environments.

Eyesberg (CS100 – Catalonia Pavilion): multimedia art studio based in Barcelona specialized in transforming environments into interactive and immersive works of art. They present 1.5 grados, an adaptation of an immersive experience that wants to make us reflect on climate change and the importance of glaciers, on which the stability that life on Earth requires depends. Eyesberg has collaborated with La Fura dels Baus on several occasions as well as with the Gran Teatre del Liceu in the production Turandot.

Panasonic (3J500 – Hall 3): Panasonic Connect Europe is a division of the Panasonic Group focused on business-to-business (B2B) business transactions. They invite visitors to travel through the cosmos in an immersive experience with 4K content, where they can explore galaxies thanks to their projectors and an interactive globe. Additionally, Panasonic will introduce an immersive meeting room with projection to drive collaboration, training and learning in business and higher education.

Lang (3H500 – Hall 3): Lang Iberia is a German-Spanish distributor of technology for visual presentations. They showcase a wide range of new and innovative products, including displays, innovative applications in image processing as well as developments in the field of drones. In the Drone Arena (hall 6), attendees will be able to have a hands-on experience flying a drone.

INFiLED (3C100 – Hall 3): the global LED screen manufacturer celebrates its 15th anniversary this year and in Barcelona it will do so on January 31 and February 1 at 7 p.m. at the INFiLED Barcelona Experience Center (Avenida Diagonal 361, Local 2). At ISE, the company also offers the possibility of experiencing the latest innovations in LED screen technology. This includes demonstrations of INFiLED’s product portfolio, which includes the latest products as well as Infinite Colors and CBSF Technology to deliver unparalleled visual experiences.

Partner companies with their own booth:

d&b audiotechnik (7E150 – Hall 7 and Audio Demo Rooms E7 – Hall 8): present a range of new generation audio solutions, all under the banner of the MILAN standard. These new products demonstrate d&b’s dedication to driving the industry forward with future-proof technology. Additionally, in the Audio Demo Room E7 in Hall 8, visitors can hear from industry experts how they are innovating and exploring the power of sound in different types of projects and in a wide range of sectors.

Espronceda (4D200 – Hall 4): present IMMENSIVA, an international platform for artists and creatives working with advanced technologies such as VR, AR, AI, sensors and many others.

Watchity & Ebantic (4H820 – Hall 4): Watchity presents its video engagement platform, with more functionalities and features aimed at professional audiovisual communication of companies and entities. Ebantic presents the new functionalities that the programs that make up the DAM4cloud Suite incorporate. With special attention to Newsportal, a web portal, designed specifically for media and companies that need to publish news and events dynamically.


Partner companies at the Barcelona City Council booth (CS224 – Congress Square):

blit-studio: They present the creation of 3D content for outdoor screens, “Naked eye 3D advertisements” and how anamorphic 3D advertising works.

LOWKEYMOVES: present their new technological solution, the ‘AI Digital Avatars’, digital humans connected to a conversational AI capable of interacting with users through voice in real time, solving their needs efficiently thanks to the power of Artificial Intelligence.

OnInOff: Onionlab presents OnInOff, a powerful and scalable solution for designing interactivity in spaces. It simplifies capturing objects and people in multi-camera setups, allowing you to focus on creativity across various software platforms.

Partner companies at the Catalonia Pavilion (CS100 – Congress Square):

Blackfish: Specialized in innovative technical solutions, Blackfish offers a complete range of services that range from productions and streaming to the assembly and management of LED screens, mappings, projections and integration of extended and augmented reality.

Computer Vision Center: They present their projects and research capabilities in computer vision applied to the audiovisual industry.

EGM Studio: company that creates visual content for large formats. You can see how 3D Generation, 2D/3D Animation, Audiovisual Production and Post-Production and Augmented Reality work.

Eurecat: they work on technologies such as the application of sensors to improve the sustainability and conservation of structures, artificial intelligence and robotics.

Fluendo: they present their latest developments, among which the consulting services and the Fluendo Lab stand out, where their R&D&i projects are developed. They will present innovative solutions based on video processing, interactive content creation and audio enhancement, using AI-based computer vision, next-generation codecs and multimedia frameworks for edge devices.

NRDmultimedia: present Vector3 solutions, NRD’s brand of solutions for television and media automation. Automated solutions for content production, ingestion and multi-channel playout stand out.

WindowSight: they present the solution to integrate their platform into different signage software and have an installation in the Catering Area of Hall 6 with several screens.


What’s new? Trends and news from Cluster members at ISE 2024

As part of the Catalan Audiovisual Cluster program at the ISE 2024 fair, on Wednesday January 31 at 3:30 p.m., will take place the activity “What’s new? Trends and news ISE 2024“, where ten partner companies will explain the solutions they present during the fair.

A preview of what they will present:


blit-studio: Marc Colomines (Creative Director) will present how anamorphic 3D advertising works. It will explain how audiovisual technique has transformed conventional on-screen advertising into transmedia campaigns.

Ebantic: Carles Rams (CEO) will explain how the digital presence of content is increasingly important for any company. Aware of this, Ebantic makes available to the market a comprehensive solution that allows you to centralize and act as a node for all online communication.

EGM Studio: Marc Virgili (Project Manager) will explain how they work on creating content for Automotive and Jewelry: 3D OOH, AR and XXSS.

Eurecat: Mònica Andreu (Head of Cultural and Creative Industries Market) will present how they work on technologies such as the application of sensors to improve the sustainability and conservation of structures, artificial intelligence and robotics. How are major application trends in the audiovisual sector and its ecosystem.

Eyesberg: José Vaaliña (Visual Artist & Director) will explain how AI and real-time content generation revolutionizes the creation process of this multimedia art studio.

LOWKEYMOVES: Sebastián Soriano (Co-Founder, Creative & Music Consultant), will present this creative studio that connects brands with audiences through music, culture and technology. At ISE 2024, they present their new technological solution, the ‘AI Digital Avatars’, digital humans connected to a conversational AI capable of interacting with users through voice in real time, solving their needs efficiently thanks to the power of Artificial Intelligence.

NRDmultimedia: Roman Ceano (International Business Development Manager) will talk about linear TV channels, their monetization and the new paradigm they represent. Connected television extraordinarily expands the monetization opportunities for traditional (“linear”) television, but poses disruptive challenges that force a paradigm shift.

OnionlabAleix Fernandez (Co-Fundador & CEO) will present OnInOff, a powerful and scalable solution for designing interactivity in spaces. OnInOff simplifies capturing objects and people in multi-camera setups, allowing you to focus on creativity across multiple software platforms.

Terres: Santi Valldepérez (CEO) will present the Terres Festival and the Terres CHECK-IN 2024. They are two unique platforms to give visibility to tourist audiovisual communication.

Watchity: Albert Rodés (CEO) will present the new Video Engagement Platform. It is a comprehensive solution for the management, production, distribution and dynamization of online events and audiovisual content focused on maximizing audience engagement and promoting communication to companies, brands and public entities.

WindowSight: Pol Rosset (CEO) will present the advances that the company has made during the last year, the new integration with a new International Signage Partner and the new version of the TV application and its impact.

We promote the internationalization of companies at the Creativity Meets Clusters

Cluster members Blit, Eurecat, Espronceda and Lowkeymoves participated in Creativity Meets Clusters, an international matchmaking event in the field of creative industries held in Bari (Italy) between November 28 and 29. The Catalan Audiovisual Cluster, as well as the four partner companies, were invited by Distretto Puglia Creativa, a collaborating cluster in the Puglia region and organizer of the event. More than 100 companies from the audiovisual, technology, video games, performing arts, music and design sectors participated in this, accompanied by their respective reference clusters from 13 countries: Albania, Belgium, Bulgaria, Colombia, Slovenia, Estonia, Finland, Greece, Hungary, Italy, Portugal, South Africa and Spain.

Each of the participating companies was able to enjoy twenty b2b meetings with the aim of exploring synergies and new business opportunities at an international level. The activity is part of the cluster’s strategic line for the internationalization of Catalan audiovisual companies, and also has an impact on revitalization through cross-sector collaboration with other creative industries. Eurecat, Blit, Lowkeymoves and Espronceda stand out precisely for a transversal use of digital technologies in this area.

The agenda of activities was completed with four round tables for the exchange of good practices in the fields of internationalization, innovation, social transformation and talent. In these, the need to develop common strategies in the face of challenges that affect the entire sector was confirmed, promoting the competitiveness of companies through international cooperation. Creativity Meets Clusters has therefore been a starting point for what we hope will become an increasingly extensive international network of clusters.


Blit is a creative studio for brands, events, music and art, spanning from visual design to immersive experiences.

Eurecat is an industrial R&D technology center, specializing in strategies for innovation and economic growth in the cultural and creative industries.

Espronceda is an art and culture center that promotes residency and artistic research programs in the fields of new media and technology, science and visual art.

Lowkeymoves is a creative agency and innovation studio that works at the intersection between music, culture, technology and brands.

The 9th Talent Week hosts the presentation of the 3Cat platform to the audiovisual industry

The Audiovisual Talent Week, a unique initiative in Europe promoted by the Catalan Audiovisual Cluster with the aim of connecting emerging talent from universities with industry to innovate and find new formats, celebrated its ninth edition from November 13 to 17 at the Disseny Hub Barcelona.

This year’s central events were the presentation of the 3Cat platform to industry and the University-Industry Audiovisual Pitch, which promotes university talent. For five days, networking dynamics, sessions with experts and activities designed to facilitate contact between the audiovisual sector and new talent were offered.

The Corporació Catalana de Mitjans Audiovisuals (Catalan Audiovisual Media Corporation) presented its new content platform 3Cat, which has already registered half a million users in two weeks. According to those in charge, seven million reproductions have been counted, 20% of which are children’s content.

Lluís Garriga, director of 3Cat, expressed that they are very satisfied with the results and announced that a new expansion of the platform is being prepared. Right now, the platform contains all the programming of TV3, Catalunya Ràdio and SX3, as well as exclusive content.

Cristina Villà, director of Innovation, Research and Digital Strategy at 3Cat, explained that this project is the great gateway to content in Catalan and that it makes it possible to highlight the wealth generated so far. He also highlighted sustainability, diversification, the need to speed up production and the incorporation of video games on the platform as future challenges.

The presentation was accompanied by the round table “Impact of OTTs in the audiovisual industry of the territories where they operate” moderated by the journalist Toni Cruanyes in which Jordi Ferrerons, head of the 3Cat platform, participated, together with public television stations of the Basque Country, Flanders , Finland and Wallonia.

The other central event of the Talent Week was the University-Industry Audiovisual Pitch, a pioneering initiative in Europe that helps bring innovative university talent projects to life. During three days, 56 young professionals presented 38 projects in the categories of Fiction, Non-Fiction, TV Formats, Creative Digital Content, Video Games and New Technologies and Immersive Experiences. They did it in front of companies and audiovisual producers with the aim of capturing their interest and help to be able to move them forward.

In addition to reference Catalan companies and producers such as Diagonal TV, Lastor Media, Minoria Absoluta, DeAPlaneta, Veranda, Brutal Media, Lavinia, Mediacrest or Filmin, the Audiovisual Pitch had a dozen international companies that evaluated the projects of university talent such as 4Film (Croatia), Noodles Production (France) or Razor Film (Germany).

35 Catalan, Spanish and European university centers participated in the University-Indústria Audiovisual Pitching call, where the participation of centers such as London Film School (United Kingdom), Civica Scuola di Cinema Luchino Visconti (Italy) or UNACT (Romania) stands out. a fact that consolidates it as a global platform to promote audiovisual talent.

The Audiovisual Talent Week hosted other activities such as the Coproduction Meetings (international co-production meetings), the presentation of the Talent Pact project with the participation of the production company CANADA, the Meet the Experts with professional screenwriters and the New Professionals Market. The live recording of Radio Primavera Sound’s Gent de Merda podcast and Eufòria‘s Case Study, the media talent show of 3Cat and Veranda also took place.

The 10th edition of Zoom Brands on AI applied to brand communication ends

The tenth edition of Zoom Brands, the annual event organized by the Catalan Audiovisual Cluster, was held yesterday at Foment del Treball, putting artificial intelligence as a key tool for brands at the center of the debate. The latest AI trends and solutions for this sector were unveiled and how brands relate to this accelerated automation tool was discussed.

In the session David Lahoz, Product Strategist at TAPPX, showed a battery of AI solutions that brands are already using. Among them is virtual product placement, which allows you to add, update and customize, according to the type of audience, the products that appear in series and films. Or, the automated editing of videos that illustrate digital media news.

After that, the round table debate moderated by the journalist and CEO of TheCreative Bibiana Ballbè took place with Albert Giménez, Business Development Manager of Wildbytes; Josep M. Ganyet, CEO of Mortensen and Pompeu Fabra University professor; and Ramon Arteman, Director of Metropolitana.

Albert Giménez, from the experiential innovation agency Wildbytes, explained how through these technologies brands reach the user in innovative ways with a hyper-personalized message, fostering a more fluid relationship with audiences. Among them he showed a campaign for New Balance where, through computer vision, unusual clothing patterns were detected in Callao Square in Madrid to be able to make personalized product recommendations. This same technology was also applied in retail stores directly.

Ramon Arteman of Metropolitana, known for campaigns where, through the deepfake technique, they revive characters such as Lola Flores for Cruzampo, the comedian Cantinflas for Soriana food chain or Dalí for the Reina Sofía Foundation; he stressed that one of the biggest challenges is to make artificial creations not look too perfect and reflect human errors to be perceived as real. He also emphasized that brands often disclose as part of the campaign that they have used AI techniques so that the public does not have the perception that it is a hoax.

Finally, Josep Maria Ganyet provided the counterpoint as an expert in artificial intelligence, explaining that AI is not an unattended process that works alone, the objectives and the validation of its results always go through the human hand. He also emphasized that the most repetitive jobs will be replaced by machines, but those that require reflection, judgment, improvisation… will remain in the hands of humans.

They all agreed to emphasize that the most important thing is that the AIs that are being used in brand communication still have a long way to go, but the evolution is being exponential and it is impossible to know how far it will go. The big question will be who and how these tools are controlled.

The Catalan Audiovisual Cluster presents the AV’s trends in the Switch Report: L’audiovisual augmentat

On April 25, the Catalan Audiovisual Cluster presented the Switch Report: L’audiovisual augmentat. The event took place on the Communication Campus of Pompeu Fabra University in collaboration with the Futurs de la Comunicació Chair.

Born from the Switch newsletter, a bimonthly publication launched in November 2021, the Switch Report: L’audiovisual augmentat analyzes the main trends that are shaping the future of the audiovisual sector and divides them into three key concepts: artificial intelligence (AI), immersive audiovisual and Web3.

The presentation was started by its editor, Joan Rosés, who explained the structure and content of the report showing some of the examples cited within: it includes more than 300 companies, success stories and local and international experiences and provides an instant vision of the moment in the audiovisual sector.

The event continued with a round table on AI and creativity moderated by Joan Rosés, with the participation of Ramon López de Mántaras (CSIC Research Professor at the Artificial Intelligence Research Institute (IIIA)), Karina Gibert (director of the Intelligent Research Center Data Science & Artificial Intelligence (IDEAI-UPC)), Lluís Nacenta (curator of the exhibition on Artificial Intelligence that the CCCB is preparing in October 2023) and Anna Giralt Gris (co-director of the Fest at+RAIN Film Festival and co-founder of the research laboratory applied and cinematographic creation Artefacto).

In the debate, Ramon López de Mántaras criticized the reckless release of the AI and pointed out that it has limitations because it has no real understanding of what it is doing and none is capable of breaking rules, at the moment they only reproduce patterns. Karina Gibert argued that Catalonia is in a position to be an AI hub in southern Europe and a pioneer in ethics and AI. From the point of view of the creative sector, Lluís Nacenta spoke about the challenges he is encountering in the process of holding an exhibition on AI, how to know what determines the authorship of a piece, and its relationship with creativity and the different artistic channels. And Anna Giralt Gris exposed her willingness to ask questions about AI, a point at which + RAIN, the first European festival of films generated with AI, is situated.

In conclusion, the speakers expressed that the audiovisual sector must be aware of the responsibility that this frenetic growth entails and its consequences. In this sense, the Switch Report: L’audiovisual augmentat is a valuable tool that allows us to keep up to date with the new realities of the sector.

13 Cluster members incorporate Shared Value into their business models

Last February 22, the Catalan Audiovisual Cluster hosted the last workshop of the training program in Shared Value that has been developed since last October.

Shared Value is a concept that refers to the intersection of practices that bring economic value and at the same time social value to a company. Thanks to the support of ACCIÓ and the mediation of the consultancy R4S (Roots For Sustainability) it was possible to carry out this pilot program which has reflected on how to integrate the Shared Value in companies as a strategy in favor of the generation of new business opportunities.

One aspect of the program has been to reflect together as a sector on how audiovisual can be a purposeful business area and how Shared Value can be incorporated as a mode of business management. In the case of the audiovisual sector, for example, we talk about the environmental impact generated by filming and the participation of dissident groups both in the artistic and production teams and their representation within the content that is created.

A second aspect of the program has been to accompany the companies that wanted to start the process of completing the BCorp tools, a standard that allows each organization to make a diagnosis of its situation in the application of Shared Value in its day-to-day life and which serves as a guideline for how to continue improving and working.

13 partner companies have completed the BCorp tools in a sufficient percentage to be considered “finishers” of the project and have been able to start a transformation process from different perspectives. They are 023, Metropolitana, Broadcaster, the Corporació Catalana de Mitjans Audiovisuals (CCMA), ITES, ADN, Benecé Produccions, SONO, Lavinia, Minoria Absoluta, NRDmultimedia, Sabatellini & Associats and the Parc Audiovisual de Catalunya.

The program has also resulted in 9 collaborative initiatives so that the sector as a whole, with the potential leadership of the Cluster, continues to work on creating business opportunities with shared value.

Sensitive to the need to generate contexts for an audiovisual business that is more attentive to ethics and sustainability, the Audiovisual Cluster already dedicated in 2021 an edition of its already traditional advertising trends event Zoom Marques to Branded Content with a purpose. Greenshooting and sustainability in film and television filming were also the topics that kicked off the last edition of the Audiovisual Talent Week in November 2022.

The Cluster, a fundamental actor in the ISE, the most important AV fair in the world

Barcelona is consolidated as the great venue for the meeting of the audiovisual industry with the most successful edition of the ISE fair, in which it has broken attendance records with an increase of 20,000 visitors compared to previous editions in the city.

Since 2019, when it was announced that the fair would be installed in Catalonia, the Audiovisual Cluster has acted as a connector between the fair and the Catalan industry, creating contexts to favor the visibility of associated companies and the internationalization of the sector.

In this edition, the Cluster has also acted as an identifier of the most innovative trends, organizing two conferences on virtual production with LED screens, which were very well received by those attending the fair. The sessions were held on one of the main stages, which was filled with an audience interested in listening to the reflections and experiences offered by the expert partner companies and the keynote by Lux Machina, an international company that is a pioneer in this technique and responsible for projects such as The Mandalorian.

Another highlight was the first meeting of Catalan OTT platforms, organized by the Cluster and held at the CCMA’s booth. The main initiatives (CCMA, Filmin, XAL, Liceu, CaixaForum+) participated with the aim of creating a meeting time for a large part of the industry and cooperating to promote Catalan content in a new European scenario in which OTTs are positioned as one of the main windows to entertainment.

With the aim of strengthening internationalization and of the creation of a Catalan audiovisual cooperation network with other countries, the Cluster organized the second meeting of international audiovisual clusters with an exclusive program designed to generate synergies and long-term cooperation contexts. Clusters from countries such as the United Kingdom, France, Italy, Belgium and other clusters from the rest of the Spain such as Navarra joined.

Lastly, there was a varied program at Agora, a space of the Audiovisual Cluster’s booth shared with the Barcelona City Council. Cluster members participated with their proposals and experts on the subject. A work session was organized on companies in the service segment, as well as presentations on audiovisual innovations in concerts and on how tourism and audiovisual are connected.

About thirty Cluster members were present both in their own stands and in those shared with other companies, such as the ACCIÓ’s Catalonia Pavilion or the Barcelona City Council’s booth. Some of them also presented their own exclusive installations and others participated as speakers in sessions or in other spaces of the extensive program of the fair.

With more than 58,000 attendees from 155 countries, this year’s edition of the ISE, which took place between January 31 and February 3, closes with the best balance since landing in Barcelona. According to an ACCIÓ study, more than eight million euros of business volume have been generated.

The Catalan AV Cluster and its companies will be at the ISE Fair 2023

This year, ISE Fair is held from January 31st to February 3rd at Fira Barcelona Gran Via. We have collaborated with the ISE since 2019, when the fair moved to Barcelona from Amsterdam. Since then, the Catalan AV Cluster has acted as a connecting agent for the fair with the industry and Catalan institutions.

As in the previous edition, the Catalan AV Cluster is present at the fair in its own booth shared with Barcelona City Council (CS300, hall 5), where there will be a unique immersive experience created by SONO where you can scan your image and it will become part of the most iconic places of architecture in the city of Barcelona.


Some members of the Cluster exhibit unique audiovisual experiences and solutions, such as:

Onionlab presents the Xarxa installation, in collaboration with the ephemeral architecture studio Haus Of Color, which consists of a laser installation that was also installed at the Smart City fair. It will be located on the Walkway in the upper area of Hall 2.

Gestmusic (Banijay Iberia) presents its avant-garde virtual screen, a new experience for any type of company that wishes to make a production based on virtual environments with high-end technology. The set manages to integrate virtual environments where it is possible to design and record audiovisual products, from commercials to television programs, fiction and entertainment.

d&b audiotechnik will be exhibiting a range of installation-specific technology and design solutions. In its Demo Room, visitors will be invited to experience the d&b Soundscape and learn about object-based audio playback and its benefits. It will be located in Demo Room E1 in the Sound Demo Rooms area of Hall 8.

Windowsight collaborates with ISE Fair presenting an exhibition that reflects the innovative spirit of Barcelona. They have worked with 30 international artists and photographers to create a memorable visual experience. It can be seen on the Walkway that leads to Hall 8, where the new Sound Demo Rooms space is located.

INFiLED (3R600, 6E350) will feature more than tan installations in its booth. INFiLED’s must-see displays include a fully operational XR studio for a real-time demonstration of advanced xR and virtual production solutions and the ultimate transparent touring solution TITAN-X.

Lavinia Services will be present at the ACCIÓ’s booth (CS400) and will also present an immersive installation. They offer all kinds of integrated solutions in all activities carried out in the audiovisual sector.

Visyon exposes a set of LED screens and offers a round table to talk about its new project VIVIM. It will be located at the Mediapro stand (6D600).


Members with their own booth:

The CCMA (6D400 – Hall 6) will exhibit activities related to new technologies, including the new 360º and 3D multi-camera experience of Eufòria and the live 360º multi-camera production of Castells.

Lang Iberia (3H600) is a provider of video equipment. They offer rental and sale of high-end products and their installation and operation.

SONO (6E700) presents, together with Brainstorm, the Edison PRO solution. It is an innovative template-based playback application that will transform any live online presentation or conference into an immersive experience using AR and virtual environments.


Members at Cluster’s booth shared with Barcelona City Council (CS300):

UNIVRSE is specialized in creating collective immersive VR and AR experiences, which can be shared with up to one hundred users.


Partner companies at the ACCIÓ’s booth (CS400):

Blit is a content creative studio for brands, events, music and art. They work with large companies and institutions from visual design to immersive experiences.

Blackfish will present the range of solutions they offer, such as: manufacturing mediaservers to power LED screens on TV sets; better tools for mapping; an own set to carry out live performances or recordings in virtual environments. You will be able to see a 360 VR tour of their studio, as well as an immersive experience in some of the environments they have created this year.

Ebantic will present its new projects in Blochchain Integration, AI, news writing in the cloud, sharing systems and collaborative management of news and programs, news web portals and industry 4.0.

Emogg is a company that offers technology capable of identifying the emotions of users in live sessions.

Eurecat is a technology center, specialized in strategies for innovation and economic growth in the cultural and creative industries.

NRD Multimedia designs audiovisual production centers with open and scalable professional solutions for each client.


Cluster members that will be at the IOT Solutions World Congress:

The Computer Vision Center participates as an exhibitor with a booth that wants to be a meeting point to discuss the transformative power of Computer Vision technologies in the IoT industry. They will be at booth 16 of the Catalonia Pavilion.


You can check our program here.

Winners of the Audiovisual Pitching Development Awards

The 8th edition of the Audiovisual Pitching Session closes with five projects awarded with the Development Award that includes €2,000 and professional mentoring so that they can be finalized.

The awarded projects are:

“Braves”, in the fiction category, is a series about a group of friends, a loss, two summers that separate them and a hidden truth. By Olivia Vila, Irene Soriano and Laia Castilla from Blanquerna URL.

“El silencio de los peces”, in the international fiction category, is a feature film about a kid who is brought back to an old Colombian town to live with his grandparents and he will slowly start descoverig the truth kept secret by the town. By Juan Alejandro Bermúdez and Isis-Victoria Jana Rampf from the Internationale Filmschule Köln.

“Efímero”, in the non-fiction category, is a documentary series that goes into the lives of people who have suffered from a mental health problem or illness. By Carla Casimiro Valenzuela and Roger Galano Ramos from TecnoCampus.

“Raz Circus”, in the video game category, is a board game with a complementary application that includes Augmented Reality and promises an innovative experience. By Marina Urpí Agustí and Silvia Masllorens Montero from University of Vic.

“Remote”, in the category of new windows, is a digital immersive experience, which uses virtual reality as a technology to move us to a parallel universe, an unknown fictional reality. By David Mallén from BAU.

Audiovisual Talent Week closes its 8th edition

Last week from November 14 to 18, the Audiovisual Talent Week took place at CaixaForum Barcelona. It is an initiative of the Audiovisual Cluster of Catalonia that encompasses a series of activities aimed at connecting new emerging talent from catalan, spanish and european university centers with professionals across the sector.

Its main act was the Audiovisual Pitching Session, where 80 students from 36 university centers presented 50 projects in front of representatives of companies and professionals across the sector, in the categories of fiction, non-fiction, TV formats, video games and new windows. This year, and as a great novelty, the pitching was more international than ever: 25% of the projects were from outside Spain and there was a session of fiction projects that the students presented to professionals from all over Europe. After each pitching session, the students were able to have one-on-one meetings with the interested companies.

The opening day consisted of two conferences. The first, The new Catalan audiovisual economy, in which prospects, infrastructures and growth of the Catalan audiovisual ecosystem over the next ten years were discussed, with the Departament de Cultura, Barcelona City Council, CCMA and Mediapro. The second, Greenshooting: sustainability in filming, where a round table was held on the great challenges of sustainable filming, with Fresco Films, K is for Knowledge and the Catalunya Film Commission.

In this edition, during the Meet the Experts session we were able to learn in depth about the profession of sound, from the experts Inés Mirás, Fabiola Ordoyo and Irene Rausell. The presentation of the Talent Pact was also held, with an exclusive projection of the audiovisual pieces made this year, which aims to help emerging talent to professionalize and connect with the fields of live arts and audiovisuals. The presentation was accompanied by the talk “Between the curtain and the screen: contamination between the languages ​​of theater and audiovisuals”, in which the playwright Guillem Clua and the journalist and theater critic Manuel Pérez participated.

Audiovisual Talent Week was completed with networking sessions such as the Market for New Professionals, where people seeking a job in the audiovisual sector were able to meet with companies from Cluster that have vacancies; and the Coproduction Meetings between international producers and Catalan producers to promote co-production.


Audiovisual Talent Week receives the support of:

New development awards for the Audiovisual Pitching projects

The University-Industry Audiovisual Pitching is one of the most relevant events within the Audiovisual Talent Week, which this year is held from November 14th to 18th at CaixaForum Barcelona.

As a novelty for this 8th edition, the production houses and companies in the sector will decide which project in each category will receive the Development Award, with a financial endowment of €2,000 and professional mentorship, aiming to make the projects’ completion more viable.

For the first time, the international fiction category is added in, joining the categories of fiction, non-fiction, television formats, video games and new formats. All participating projects have been conceived and developed by young professionals. Throughout the previous editions, over 180 projects have been presented, 40% of which have been produced or are in production.

The Cluster, main character of the major audiovisual week in Barcelona

We have been to the two major audiovisual events that have taken place in Barcelona during the week of 9 to 13 May. At ISE (Integrated Systems Europe), the world’s largest audiovisual trade fair, and at INPUT, the international public television conference.

We have been collaborating with ISE since it moved to Barcelona in 2019 from Amsterdam. In its landing at the city, the Cluster has served as the connecting agent with the Catalan industry and institutions. We have organized 8 conferences with the participation of 20 Cluster members, which publicly discussed audiovisual and technological issues of importance in the sector, such as immersive shows, LED screens, the potential of the MICE sector in our country and applications of audiovisual innovations in sectors such as the Live Arts. We have had the opportunity to listen to our expert members in metavers in one of the biggest stages of the fair. We also shared a meeting with various international clusters interested in sharing ideas and getting to know our work.

On the other hand, we have organized the INPUT conference together with Pompeu Fabra University, which has brought together 400 professionals from 59 public television stations in 28 countries. Throughout the week, attendees have participated in viewing the new television formats in entertainment and fiction and witnessed debates and round tables from the hand of their professionals. We would like to highlight that there have been 7 Catalan and Spanish productions from TV3, TVE and Betevé out of the 86 that had been presented. It took the opportunity to organize parallel activities that would give visibility to the potential of the city in the audiovisual production sector, such as a route through the cinematographic Barcelona, and a current talk to discuss on the role of international correspondents as providers of information when there is a war and in which professionals from Catalan, Spanish, Danish and Canadian television as well as Ukrainian public television have participated.

The 44th edition of INPUT lands in Barcelona

The Clúster Audiovisual de Catalunya organizes the 44th edition of INPUT together with Universitat Pompeu Fabra and with the support of ICEC, Barcelona City Council, TV3 and TVE.

INPUT is a non-profit organization of public television program makers and broadcasters, organizes an annual conference since 1978 to discuss and challenge the boundaries of public TV. This year will be held in Barcelona from 9 to 13 May at the Campus Poblenou of Universitat Pompeu Fabra (Roc Boronat 138) and will host 59 public television stations from 28 different countries in order to watch and discuss about public television services.

There will be presented 85 TV programs, divided into 26 themed sessions, to provide encouraging answers to our challenge: How do we keep public television around the world relevant to the audience? The screenings will lead to discussions where the attendees will be able to discuss with the creators of the selected TV programs.

Among these TV programs we can find seven Catalan and Spanish productions from TV3, TVE and betevé. The TV program “Per què volen els avions”, the episode of the successful true crime  “El crim de la Guàrdia Urbana” and the documentary “La Gemma té un pla” from TV3; the series “Yrreal”, “Sequía” and the animated series “Mironins” from TVE; and “Oh my goig!”, the series about sexuality from betevé.

Barcelona also hosted INPUT in 2004 at the Fòrum de les Cultures, and this year hosts it again. In addition, Universitat Pompeu Fabra has been collecting the INPUT Archive in their Library since 1994 and, since that same year, the MINIPUT, has also been organized annually. This is a sample of the best programs that have passed that year in the INPUT.

Open Talent International Pitching

On Monday, March 22, the Audiovisual Cluster of Catalonia held the first International Open Talent Pitching in hybrid format, broadcast in streaming from Barcelona and with the participation of professionals and audiovisual producers from Belgium, Canada, Italy, United Kingdom and France. Among them, there are Kinomada (Québec) or ALIEF Films (United Kingdom), responsible for works of authorship selected at various world-renowned festivals, such as SXSW, the Malaga Film Festival, the TIFF (Toronto International Film Festival) , or the Sitges Festival. The event was moderated by David Matamoros, a well-known Oscar-winning producer and also a mentor to the show.

The projects presented come from 4 different universities (La Salle, UAB, UPF and Blanquerna) and previously competed in the Pitching Audiovisual University-Industry in the fiction categories (two real image and two animation), non-fiction and television formats . Thus, the young people responsible for the projects Tripple Nipple, El Escudo de Sherwood, 11, Identidad Digital, Ergasía, Part of You and Meet the Star presented them to this panel of international audiovisual producers. The professionals established links with similar projects in their respective countries of origin and agreed to highlight the good level of the presentations and their interest for the international industry in a very positive overall assessment.

Open Talent is a mentoring program for projects participating in the Pitching Audiovisual University – Industry with special potential for the national and international markets. After a training process to improve these projects, the program concludes with the International Pitching, until now held in person on the sets of international correspondents in Brussels, which this year reaches a greater projection thanks to digital technologies.

Play Cluster AV is born

The Catalan Audiovisual Cluster recently launched this new project for the sharing of knowledge among the audiovisual sector and for the promotion of its members. Play Cluster AV are a series of  audiovisual pieces where the partner companies present their latest innovations in a fresh, creative and short-duration format. This a project with continuity that will be adding new content every week and that will be accompanied by other actions to renew the Cluster’s image. You can watch the pieces here.

Watch the conferences of the Audiovisual Talent Week

The Audiovisual Talent Week, an idea of the Audiovisual Cluster of Catalonia with the aim of connecting the emerging talent of universities with industry, celebrated its sixth edition in a hybrid format -online and face-to-face-, from December 1st to 4th.

The Talent Week has had an extensive program with round tables and debates about the last trends in the audiovisual sector, sessions with experts that bring together students, established professionals and prominent figures in the audiovisual sector and activities that connect this university talent with the audiovisual industry.

The sessions were streamed during the week by more than 3,000 users, now they can be retrieved on the youtube channel of the Audiovisual Cluster of Catalonia.

We would like to thank the participation and trust of the audience, as well as that of more than 130 companies in the sector that have participated in the activities and the students and universities that once again have presented their projects at the University-Industry Audiovisual Pitching.

900 professionals participate in the 7th edition of the Zoom Marques

Today we saw the seventh edition of Zoom Marques, an annual event organized by the Audiovisual Cluster of Catalonia in collaboration with Foment del Treball, the Association of Communication Managers Dircom Catalonia and the Barcelona Marketing Club.

The debate was attended by three experts in communication and marketing from companies that have stood out for their ability to adapt during the health crisis: Jordi Urbea, Senior Vice President of Ogilvy Spain and CEO of Ogilvy Barcelona; Cristina Vall-Llosada, Global Director of Corporate Communication at SEAT and Pol Vilà, Director of Digital Marketing at Filmin. It has been moderated by journalist Xantal Llavina.

The event began with a presentation of the debate on an interactive set, with the use of augmented reality and holographic teleportation. With this introduction, the Audiovisual Cluster of Catalonia wanted to show the advantages of using new technologies to promote new ways of communicating and highlighting the key role of the audiovisual sector for large companies.

The three speakers agreed that brands need to generate security, send energy and positivity, provoke more confidence and further personalize the messages to reactivate consumption. Jordi Urbea commented that “it is time to regain trust, brands must dare to invest in communication and generate security. We must explain that everything will go well, that we will move forward. It is essential to build trust.”

Cristina Vall-Llosada, added that brands will have to review their purpose and adapt to what consumers expect, especially the youngest, who no longer have enough with a good product, but demand socially responsible companies.

In the words of Pol Vilá, “digitalisation must not involve dehumanizing, on the contrary”. In his view, brands need to start digitizing, but with people behind them to control and interpret the algorithms as in the case of Filmin, where a team of curators selects the film offering.

Finally, and in response to viewers’ questions, the speakers emphasized the importance of personalization in current communication and the targeting of the target audience without losing sight of the human aspect, knowing who our consumers are, where they are. and what interests them.

Zoom Marques 2020 – Brands&Covid: Post-Covid Audiovisual, Communication and Marketing Strategies

Zoom Marques is the annual meeting on brand communication promoted by the Audiovisual Cluster of Catalonia with the collaboration of Foment del Treball, Dircom Catalunya and Club Marketing Barcelona, ​​for advertising professionals, communication managers, corporate communication managers, marketing and prominent agents in the audiovisual sector in Catalonia.

It aims to reflect and analyze innovations and disruptive trends in the audiovisual, communication and advertising landscape.

In the recent months, we have observed an exponential acceleration of digitization and the application of Artificial Intelligence and Big Data, as well as the importance of personalizing to the maximum in order to offer content adapted to the needs of each type of consumer. Also, there has been an increase in social and leisure content based, mainly, on platforms.

In time of confinement, there have been notable changes in audiovisual consumption: there has been an increase of 112% in television and radio monitoring, 45% in reading digital media and 55% in monitoring social networks. At the same time, the need to adopt values ​​such as sustainable consumption is being highlighted, while brands show their social commitment.

Given this new normality, we ask ourselves if we are also facing a new paradigm of communication, what will be the needs in teleworking work environments, how habits, leisure and the needs of consumers have changed and what they expect from brands, those that have to be adaptable and resilient.

The seventh edition of Zoom Marques entitled Brands&Covid gathers all these questions to debate the communication strategies that have originated in times of coronavirus in an online roundtable that can be followed remotely next May 27 at 10am .

To participate as a public you must register here .

Before the session you will receive an email with instructions to access the online event.


Jordi Urbea, Senior Vice President d’Ogilvy Spain and CEO d’Ogilvy Barcelona.
He is one of the pioneering professionals on the Internet in our country, an expert in the digital transformation of companies, businesses and brands. He has worked with major brands from Ogilvy, a multinational marketing, communication and advertising agency with 131 offices worldwide and more than 20,000 employees. He has been responsible for the digital transformation of the company in Barcelona and the driving force behind Ogilvy Upcelerator, the first startup accelerator for the firm in the world. He coordinates the master in Direct and Digital Marketing at UPF, is a lecturer and author of several books.

Cristina Vall-Llosada, Head of Corporate Communication at SEAT
Graduated in Communication and Public Relations, she joined at SEAT in 2010. She has led the largest corporate communication offensive in the history of the automobile firm, helping to increase its position as an internationally recognized company. Previously, she was director of the Barcelona delegation and a member of the Porter Novelli Management Committee (currently Omnicom PR Group) and professor of crisis communication management at the University of Girona.

Pol Vilà, Director of Digital Marketing at Filmin
He leads the digital strategy of the online cinema platform Filmin and is also Storytel Spain’s Social Media Strategist and digital communication and marketing consultant. Previously, he worked as Director of Social Media at Equipo Singular, leading the work with brands such as Cinco Jotas, Logitech, Moët & Chandon, Rabat, Le coq sportif, Bodegas Torres, among others.


Xantal Llavina, Journalist and Director and conductor of the programme Revolution 4.0
Graduated in Journalism and in Business Sciences, she currently directs and conducts the fourth season of the program Revolution 4.0 on Catalunya Radio as well as the television version on TV3. He has worked in numerous media such as TVE, ElPuntAvuiTV, Barça TV, RAC1 or El Periódico of Catalonia, among others. She has been awarded six recognitions for her journalistic work, including the 2018 Women’s ICT Outreach Prize for the Generalitat of Catalonia. She is the author of the book Facebook: Improve your relationships knowing the social network that connects the world </ em>, published by Profit Editorial.

04. FB-LK-TW_Linkedin_72dpi_520x320-4

Primera experiència professional per a joves titulats en audiovisual

El Clúster Audiovisual de Catalunya convida a estudiants universitaris amb motivació i aptituds per a la creació audiovisual a participar en l’edició de 2019 del Pacte del Talent.

Es tracta d’una iniciativa que té com a objectiu oferir una primera experiència de professionalització a joves titulats recents en l’àmbit de l’audiovisual i que estan donant les seves primeres passes en la vida laboral. Amb la tutorització de professionals del sector, es realitzaran projectes audiovisuals en connexió amb companyies emergents de les arts escèniques que posteriorment es mostraran durant la Setmana del Talent Audiovisual. Els projectes es realitzaran abans de finals de novembre de 2019 i no seran remunerats.

Per a més informació sobre el procediment de selecció, escriviu a [email protected] abans del 10 de setembre de 2019.

Llegiu aquí les bases de participació.

A continuació podeu veure els treballs de l’edició de 2018: