The Catalan Audiovisual Cluster consolidates its position as a key player at ISE 2025

The 2025 edition of the ISE Fair took place from February 4th to 7th and closed with a record 85,350 visitors from 168 countries, a 15.5% increase compared to the previous edition.

Since the fair’s move to Catalonia was announced in 2019, the Catalan Audiovisual Cluster has acted as a bridge between the fair and the Catalan industry, creating opportunities to promote the visibility of member companies and the internationalization of the sector. Barcelona and Catalonia are positioning themselves internationally in the field of audiovisual technology thanks to the incorporation of new technologies into the solutions of Catalan companies.

For another year, the Catalan Audiovisual Cluster acted as an identifying agent for the most innovative trends in the areas of Artificial Intelligence, Virtual LED Production, Immersive Experiences, Drones-Robotics, Retail, and New Talent.

It represented the Catalan industry with 25 member companies present at the fair, organized and participated in 27 activities and conferences, bringing 56 speakers, and collaborated in organizing the ISE Tech Tours and promoting the ISE Open Innovation Challenge.

 

One of the keynote addresses of this edition was the presentation “David Monguet: Major Film Productions with Virtual LED Screen Production.”

David Monguet, a leader in virtual LED production in Spain and founder and supervisor of MO&MO Film Services, was invited to talk about his experience working with this technology on major productions. The session focused on reviewing some examples of his work, such as scenes from J.A. Bayona’s The Snow Society, where he showed images of how the crashed plane in the middle of the Andes was filmed from a soundstage; or the series Unwanted, about which he explained that “they set up the largest LED screen they’ve ever had on a set, measuring 70 x 6 meters.”

 

Other highly relevant sessions were the three that dealt with Artificial Intelligence:

  • The first, “How to make audiovisual content with AI?” featured Bernat Aragonès (Antaviana Films), Ivan Garriga (Pijama Studio), and was moderated by journalist Montserrat Rigall (RTVE). The session showcased audiovisual creation tools using AI, based on the experience of these experts, and reflected on the state of this technology from a more creative perspective. Bernat Aragonès explained that “there are many AI-based tools that are creative and useful, but humans remain at the center.”
  • The second, “Animation and 3D Modeling with AI,” featured Felix Balbas (Minimo VFX) and Florenci Magiñà (FX Animation Film School), moderated by Francisco Asensi (DeAPlaneta). The session focused on the experience of visual artists who have used AI tools to experiment and break new ground while reducing the time required for certain processes. “As a creative, what I want is to spend less time on repetitive work,” said Florenci Magriñà.
  • The third was a presentation by Joan Rosés, editor of the Switch Observatory, which continued the series of presentations organized by the Cluster, stemming from this project that observes and identifies audiovisual trends. Titled “Switch – 10 cases that show trends in the use of AI in the audiovisual industry,” the session focused on examples of productions using AI, such as the film The Brutalist, the latest AI-powered commercials (Vodafone, Land Rover, and Audi), animated feature films such as Where the Robots Grow, and real-time animation such as The Simpsons and Minion Gore.

 

Other conferences organized by the Audiovisual Cluster at the fair’s main venues included “Immersive Experiences: Transforming the Museum Model” with Marc Colomines (blit.studio), José Vaaliña (Eyesberg), and Enrique Vives (The White Rabbit – The Off Museum); and the session “The Future of Audiovisual Applications in Retail” with Aleix Fernández (Onionlab) and Carles Giner (Newtonlab Space).

As a new feature of this edition, the Cluster, together with LANG Iberia, organized the Catalonia Drone Show, a drone show that took place on the fair’s Drone Arena stage. Partner companies Airmedia360 and Flock Drone Art participated, and spectators were able to enjoy a drone light show. This was accompanied by the session “It’s all about drones,” which took place later on the stage of the Cluster and Barcelona City Council stand, where the companies organizing the show spoke about their projects.

With a jury composed of Antònia Folguera (Sónar+D), Maria Gibert (CCCB) and Ramon Morera (Produktia), this year’s Audiovisual Cluster organized the session “Young Talents and Technology“, a pitch featuring five audiovisual technology projects from the University-Industry Pitching 2024. This time, the presentations included Eclipse by Lara Fusalba; Els cignes salvatges by Laia Tarragó; Espectres by Claudia Peguera; .txt by Xavier Herrera; and INSTINT(O): fuera dentro, dentro fuera by Paula Martín García.

As in previous editions, the Audiovisual Cluster prepared two guided tours that led attendees to visit some of the main stands of member companies. It also organized the “What’s New?” session, where fifteen member companies with stands at the Catalonia Pavilion, the Innovation Park, or Barcelona City Hall were able to present their projects and solutions.

 

On the other hand, this year, in collaboration with 3Cat, Sónar, and Melt, it organized three “Meet&Drink” talks at its stand, which also included a networking area. The talks were moderated by journalist Mariola Dinarès and featured several guests: Ana Oliveras, who spoke about the Alfa5 project; Xavi Tribó (Melt), Antònia Folguera (Sónar+D), and Francesc Mas (3Cat), who explained the Flors de Veu experience; and Aleix Fernandez (Onionlab), Jorge Escobar (Framemov), and Ramon Morera (Produktia), who spoke about their projects.

The Audiovisual Cluster was also present, with President Miquel Rutllant as a speaker, at several sessions organized by ISE throughout the week. It participated in the Matchmaking Breakfast between Catalan and Flemish companies organized in collaboration with ACCIÓ. It also participated in the AVIXA Women’s Council meeting with the participation of various partner companies. It also collaborated in the workshop organized by the Futures of Communication Chair at Pompeu Fabra University.

The turnover of the Catalan audiovisual sector grows by 14%

The report The Audiovisual Sector in Catalonia, prepared by ACCIÓ in collaboration with the Catalan Audiovisual Cluster, was presented this Monday, January 27, at a conference attended by the main companies in the sector and with the participation of the Secretary of Business and Competitiveness and CEO of ACCIÓ, Jaume Baró Torres, the president of the Catalan Audiovisual Cluster, Miquel Rutllant, and the general manager of Integrated Systems Europe (ISE), Mike Blackman.

The audiovisual sector in Catalonia has increased its turnover by 14% in the last year, reaching €8.636 billion, equivalent to 3% of GDP. Overall, the sector encompasses 4,161 companies, 4% more than a year ago, and employs 41,866 people (a 13% increase).

According to Jaume Baró, “the audiovisual sector in Catalonia is highly strategic and a priority.” “Catalonia is a leading player in this field due to its economic potential, its first-class ecosystem, and its position as a hub for generating and attracting talent.” In this sense, he concluded, “if we have talent, new startups emerge that contribute innovative technologies, and established companies grow; it means the sector is healthy.”

According to Miquel Rutllant, “We are at a strategic moment for the Catalan audiovisual sector. Projects like the Tres Xemeneies will mark the future of our industry, turning it into an international benchmark. In Catalonia, we are very strong in audiovisual technology and talent. A very powerful audiovisual sector in film and television that includes new formats such as immersive experiences and video games, formats that are precisely characterized by their strong technological component. And Catalunya Media City must be the infrastructure that hosts cutting-edge international audiovisual technology sets. And all this requires collaboration between the public and private sectors.”

With just one week to go until ISE, the world’s largest audiovisual and integrated systems trade show, taking place from February 4th to 7th, ISE General Manager Mike Blackman stated that “Barcelona offered us sufficient space to grow, with the accessibility and ecosystem necessary to continue doing so now and in the future.” Along these lines, “with the expansion of the Gran Via Trade Fair, we have even more room to grow and project the future of ISE in Catalonia.”

In Catalonia, the report’s data speaks of a mature sector in which 62% of companies have been in business for more than 10 years. Furthermore, these companies, with more than a decade of experience, employ 81% of the sector’s workers. It also boasts a growing startup ecosystem, which has more than doubled in the last five years to 335 emerging companies. This sector is highly concentrated around Barcelona. In fact, the province of Barcelona is home to 87% of the sector’s companies, and more than half are located in the Catalan capital (56%).

Within the sector’s value chain, audiovisual development and production account for more than half of total revenue in Catalonia (51%), compared to brand promotion, i.e., the communication and advertising of productions (36%) and distribution by channel, including offline and online distribution and exhibition spaces (13%).

The study also highlights the first-class ecosystem of the audiovisual sector in Catalonia. Specifically, it refers to projects such as Catalunya Media City, which will be located in the 3 chimneys area of ​​Sant Adrià del Besòs, or notable infrastructures such as the Parc Audiovisual de Catalunya in Terrassa. It also highlights the importance of entities such as the Catalan Audiovisual Cluster and the up to 18 university centers that provide training in audiovisual communication.

 

ISE contributes to making Catalonia one of the main venues for the audiovisual sector

One of the factors contributing to making Catalonia one of the world’s leading venues for audiovisual production is its status as the host of the main trade fair in this field, Integrated Systems Europe (ISE). According to the study, this trade fair has generated a dynamic effect that has accelerated the growth and reactivation of the sector after the COVID-19 pandemic (its first edition in Barcelona was in 2021).

In this sense, the study indicates that ISE’s presence has boosted the sector’s economic performance. On the one hand, the number of companies has grown by 15% between 2021 and 2024. On the other hand, audiovisual companies that were already established in Catalonia prior to this event’s hosting have seen their turnover grow by 30% between 2021 and 2023, thanks in part to this.

Discover the Cluster’s member companies present at the ISE 2025 Fair

ISE, the world’s largest audiovisual and integrated systems trade show, is holding its 21st edition from February 4 to 7 at Fira Barcelona Gran Via.

This year, the Catalan Audiovisual Cluster will be present at the fair in the Catalonia Pavilion of the Government of Catalonia (CS100) and at the stand shared with Barcelona City Council (CS224).


Partner companies with their own booth:

d&baudiotechnik (7E150 – Hall 7 and Audio Demo Room in Hall 8). They offer training, service, application support, technical information, customized solutions, and financing, along with an experienced global sales and distribution network. They also have an Audio Demo Room where you can learn all the technical and artistic details of d&b Soundscape across a full range of applications.

EPSON (3J100 – Hall 3). This year, they’re focusing on the relationship between digital technology and the natural world. A key feature of their exhibition will be the 6-meter-high mirrored ecosphere. Their booth will also feature other notable installations, including video mapping on giant leaves, a hybrid meeting solution, a high-end entertainment solution, an Immersive Pro Wall, and advanced Edge Blending.

INFiLED (3B100 and 3B150 – Hall 3). Specializing in the manufacturing and development of large-scale LED video equipment, their booth showcases a wide variety of LED solutions and technologies, including cutting-edge new products for rental, corporate, DOOH, control rooms, broadcast, and retail, developed to meet the unique requirements of all their customers.

Kimex International (5F880 – Hall 5). They are presenting their innovative range of interactive totems and kiosks, solutions designed to offer a versatile and personalized digital experience for all types of environments. These solutions stand out for their broad reach and adaptability, making them ideal for all types of sectors such as retail, education, public spaces, etc. With features such as touch screens, advanced connectivity, and modern designs, these devices optimize communication, customer interaction, and operational efficiency in all types of environments.

LANG (3H500 – Hall 3). One of Europe’s leading distributors of visual presentation devices, both for rental and sale. It is participating as a key exhibitor and official sponsor of ISE 2025. At its stand, you can explore cutting-edge AV innovations and experience its programming in the Drone Area, where it will showcase innovative applications of visual technology in aerial displays and interactive environments.

Panasonic Connect (3J500 – Hall 3). At their booth, you can enjoy stunning immersive entertainment shows created in collaboration with HIVE and Projektil. They will showcase market-leading LED technology, featuring the power of Intel SDM-powered LED displays, which offer unparalleled AVoIP connectivity and seamless collaboration. Exclusive product previews will be available, including the 3-Chip DLP Projector and innovations in Broadcast and ProAV.

Sono (5F300 – Hall 5). They showcase their capabilities as a global integrator of the most advanced technologies, covering all the most innovative systems on display at ISE2025. Their booth showcases the innovative transparent LED display installed on the façade of the Fira de Barcelona, ​​which won the Digital Signage Project of the Year award at the #AVAwards. Furthermore, one of the booth’s most spectacular highlights is the kinetic LED display, a dynamic system that can be seen in operation and exemplifies their commitment to innovation and visual impact.

3Cat (8A200 – Hall 8.1). This year, the 3Cat booth will offer visitors the chance to participate in Flors de veu, an immersive experience created in conjunction with Sónar and the creative company Melt Creative Blend. This experience, through the interaction between the user’s voice and a sound universe designed by artist Maria Arnal, will allow the creation of voice flowers generated on a large screen in visible augmented reality.

Algam Enterprise (8C628 – Hall 8.1). Specializing in the distribution of professional sound equipment, AV and control systems, video and lighting for technical service providers, AV integrators, broadcasters, and studios.

 

Partner companies at the Catalonia Pavilion (CS100 – Congress Square):

Ebantic. Specializing in the development of software for the management, archiving, and distribution of multimedia content, they will present various innovative solutions that will transform the way audiovisual content is managed, such as CareOTT, MuseumOTT, and TvHUB. The latter is a suite developed specifically for television stations, news agencies, and marketing and communications departments, which offers two applications depending on the type of content: TvOTT and TvNEWS.

EGM. They offer digitalization services: electronic post-production, digital retouching, color management, virtual image generation (CGI), restoration of old photographs, and dynamic digital signage. They present the creation of 3D images and animations and the application of AI in the generation of audiovisual content.

Eurecat. Industrial R&D technology center specializing in strategies for innovation and economic growth. This year, they will showcase some of the projects they have been working on in the field of Cultural and Creative Industries: the reconstruction of the sonic identity of historical heritage; the Metalgam Project (improving the dissemination of collections and other types of documentary funds in different formats by enriching metadata with Art3 Intelligence and XR (an online and immersive social interaction space based on virtual and augmented reality); intelligent tools for summarizing and generating audiovisual content for news; and plugins applied to educational fields.

Fluendo. Developer of legal multimedia products based on the two most versatile frameworks on the market: GStreamer and FFmpeg. They contribute to the global development community and help companies provide the best multimedia experience to their users. They offer three AI-powered plugins: face anonymization, background change, and super resolution.

Framemov. Producer of immersive audiovisual content and advertising. Specializing in immersive installations, virtual production, and video mapping. On the one hand, they present Frameroom, their technological sub-brand focused on Augmented Reality (AR) and Aesthetic Reality (AVR), developing applications and digital experiences that bring these technologies to film, television, music, art, and festivals. On the other hand, they present IAVATAR, their latest solution, in which they create customizable 3D avatars with a controlled database that, through artificial intelligence, speak and respond in a personalized way.

NRD Multimedia. They present themselves as developers of Playout and Live Studio solutions for the automation of television, media, and audiovisual content creators. Their Vector3 branded product line offers both on-premise and cloud-based audiovisual content management and automation solutions, as well as other features such as automatic ad unwinding, broadcast recovery in emergency situations, and news continuity, among others.

Watchity. Corporate video engagement platform that enables marketing, communications, HR, training, and customer service teams to create and deliver professional-quality online events and video content, generating a complete visual and interactive experience for the audience. They showcase their innovations with AI and immersive environments: such as automatic subtitle generation and translation, video transcription and summary generation, automatic production, and the creation of virtual sets and immersive environments for live events.

WindowSight. Visual art and photography streaming platform. They are presenting a new solution for integrating the gallery, which currently features more than 15,000 works by over 250 artists from around the world, into digital signage software solutions. This feature allows these content management and digital signage platforms to offer their galleries to their clients, thus providing added value on screens in hospitals, offices, hotels, restaurants, clinics, and waiting rooms.

 

Member companies in the Barcelona City Council booth, shared with the Cluster (CS224 – Congress Square):

blit.sudio. It’s a creative content studio for brands, events, music, and art. They have worked with major companies and institutions, from visual design to immersive experiences. They present virtual reality solutions, including a piece on Catalan modernism, framed by the fact that 2026 will mark the centenary of the death of architect Antoni Gaudí and Barcelona will be the world capital of architecture.

IT’S ON. Software specialized in real-time remote monitoring and streaming on studio sets. They offer video assistance services, integrated solutions, a customer app, and international services.

 

Member companies within the Innovation Park (Congress Square):

Emogg (CS668). An application for streamers that allows them to identify and share their audience’s emotions live in a visual and simple way.

Into Reality (CS686). They feature an interactive and immersive web player where you can watch cultural or sporting events, allowing you to switch between cameras or interact.

Play Your Brand (CS684). They offer on-demand audiovisual production solutions that allow brands to generate quality content anywhere in the world in a sustainable, agile, and effective manner.

Royal Renders (CS666). They introduce an innovative AI-powered Metahuman, capable of interacting with users through highly realistic and adaptive conversations. Powered by Unreal Engine, the Metahuman delivers fluid, personalized dialogues using advanced language models like GPT and LLAMA. Designed to interact and empathize with humans, this AI learns from interactions with users, adjusting its responses to specific preferences, professions, and communication styles. Through reinforcement learning, it develops a unique personality, making conversations natural and deeply personal.

 

Member companies present at the Drone Arena:

Airmedia360. They offer drone services with a team of professionals with over 4,500 flight hours and over 3,000 national and international productions. They also have their own drone workshop, where their engineers tailor each solution to the client’s needs.

Flock Drone Art. Drone show producer. They perform Drone Light Shows with state-of-the-art drones equipped with powerful lights that allow you to enjoy a 360º light show with maximum safety and precision.

 

Partner companies participating in the ISE Open Innovation Challenge 2025: Layers of Reality, Gestmusic and 3Cat.

Catalonia, a Leader in Virtual Production

Catalonia is establishing itself as a leader in virtual production thanks to a strong commitment to technological innovation, technical and creative talent, and the development of cutting-edge infrastructures. The Catalan ecosystem stands out for its flexibility, offering studios of various sizes and specializations to meet the needs of all types of productions. Additionally, Catalonia boasts an extensive network of companies, suppliers, and educational institutions already working with these technologies, facilitating the attraction of both local and international productions.

In this context, the Catalan Audiovisual Cluster is launching “Catalonia, Virtual Studio”, a three-episode video podcast supported by ICEC (Catalan Institute of Cultural Enterprises) and in collaboration with ISE (Integrated Systems Europe). Its goal is to bring virtual production closer to the audiovisual sector and the general public while showcasing Catalonia’s leadership in this field. Through discussions with experts and industry professionals, the podcast explores the challenges and opportunities this technology offers companies, such as reducing production costs and time.

 

Episode 1

The first episode features the participation of Cristina Brandner, manager of Parc Audiovisual de Catalunya, Antoine Vaxelaire, co-founder and creative director of Plató Nou-Appia, and Demian Sabini, executive producer of virtual production at Grup Mediapro, and is moderated by Bibiana Ballbè, journalist and CEO of TheCreative. In this episode, a detailed overview of virtual studios in Catalonia is provided, including their basic operation and the benefits they bring to the sector.

 

Episode 2

This episode focuses on the professional profiles involved in virtual production and the training programs being developed around it in Catalonia.

It features Ivan Garriga from Pijama Studio, Miquel Garcia from Gestmusic, Irene Figueres from APPIA, and Floren Magrinyà from FX BCN Film School, moderated by Antoine Vaxelaire from Plató Nou-Appia. The episode also includes the participation of Mike Blackman, Managing Director of ISE.

 

Episode 3

This episode features leading professionals in LED virtual production from across the country: David Monguet, Virtual Production Supervisor; Tomás Ybarra, Director of Photography; and Sergio Ochoa, VFX Supervisor at Antaviana Films. They share the advantages of using LED virtual production through real-world case studies and reflect on the challenges and future of this technology. The episode is moderated by Antoine Vaxelaire from Plató Nou-Appia and includes the participation of Mike Blackman, Managing Director of ISE.

 

If you’d like to discover which companies are working with virtual production in Catalonia, check out the directories of the Catalan Audiovisual Cluster or the Catalunya Film Commission.

 

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The Catalan audiovisual industry leads the sector with the largest audiovisual cluster in Europe, now encompassing 204 companies

The Catalan Audiovisual Cluster has added around thirty new partners in the first half of the year, consolidating the entity as the most powerful in Europe in terms of the number of companies and institutions. With 204 Catalan member companies, the Catalan Audiovisual Cluster is ahead of reference clusters in the continent, such as those in Sweden, France, or Belgium. Among the new companies and entities associated are Rakuten, Sonar, CCCB, KPMG, Selecta Vision, Triodos Bank, Texas Cinemas, Sonilab, Algam Ibérica, and Blanco y Negro. The Cluster held today its General Assembly to review the year and present the new incorporations and their role in the audiovisual landscape.

The Catalan Audiovisual Cluster has become the reference agent of the Catalan audiovisual industry. The entity promotes internationalization strategies to position Catalan audiovisual on the European and global stage, while also encouraging foreign investment to strengthen the local ecosystem. The Cluster enhances connections and generates opportunities among industry companies through sessions on the latest technological trends and initiatives like Talent Week, which celebrates its 10th anniversary in 2024. The grouping acts as an active and relevant agent in major city events and initiatives, such as the ISE conference or the Tres Xemeneies project. Aiming to make Catalonia the audiovisual hub of Southern Europe, the Cluster plays a crucial role as an interlocutor with the Public Administration.

Miquel Rutllant, President of the Catalan Audiovisual Cluster: “In our journey as an audiovisual cluster, with the incorporation of top-level companies, we see that the Catalan audiovisual industry is increasingly powerful both nationally and internationally. This demonstrates that the audiovisual sector is strategic as an economic engine for the country. Audiovisual is entertainment and culture and intersects with other sectors. It is now also present in art centers, museums, and music festivals.”

 

The internationalization of Catalan audiovisual

In 2024, the Catalan Audiovisual Cluster, the local partner of ISE, the world’s largest audiovisual and systems integration trade show, has taken a step further to promote strategies for the internationalization of Catalan audiovisual.

This year, in collaboration with ACCIÓ, the entity organized a mission to the United States for partners to witness firsthand audiovisual trends and position Catalan audiovisual abroad. Hollywood studios and the NAB Show in Las Vegas opened their doors to members of the Catalan Audiovisual Cluster. Cluster partners visited leading sector companies such as Sony, Disney, and Universal, and stepped onto the famous virtual sets where productions like The Mandalorian, Barbie, and House of Dragons were filmed at Lux Machina’s facilities.

In Las Vegas, cluster representatives visited the Sphere and the NAB Show, the world’s largest convention dedicated to communication, entertainment, and broadcast industries.

Following this US mission, the cluster has met with Sony Pixomondo, specializing in virtual sets and interested in the Catalan audiovisual industry. After the success of this mission, the cluster plans another in the UK next April.

To strengthen the audiovisual ecosystem, the Cluster collaborates with the Department of Culture of the Generalitat and the Barcelona City Council and is part of the Catalonia Cluster of ACCIÓ (Department of Enterprise and Labor). Upcoming plans include contacts with key companies and agents in the United States and Europe to attract businesses and investments to our territory.

 

Boosting the Catalan audiovisual hub

The Catalan Audiovisual Cluster also aims to make Catalonia the audiovisual hub of Southern Europe. In this regard, the Catalunya Media City project is particularly relevant, putting Catalan audiovisual on the European map. In April, the Generalitat approved the budget for the first phase of the project. Miquel Rutllant: “We are proud to see the Tres Xemeneies project advance. This country project will help position our audiovisual industry internationally and will be a significant boost to innovation and talent. Clusters can be of great help in promoting actions that enhance this boost.”

Additionally, over the next two years, the Catalan Audiovisual Cluster will hold the presidency of the Spanish Network of Audiovisual Clusters (REDCAU), which acts as the national representative to institutions.

To generate opportunities, the Cluster organizes the Talent Week annually, now in its 10th edition. This Talent Week, held in November, connects emerging talent from universities with the industry to innovate and find new formats. During these days, the cluster organizes networking dynamics, expert sessions, and activities designed to facilitate contact between audiovisual sector companies and young talents seeking job opportunities. Additionally, students pitch their projects to leading companies. Over these ten years, more than 400 students from 36 Catalan, Spanish, and European universities have participated in these pitching sessions.

 

About the Catalan Audiovisual Cluster

The Catalan Audiovisual Cluster is the entity that brings together 204 of the leading companies and institutions of the Catalan audiovisual industry. These companies belong to 12 segments of the industry: production, production services, post-production, studios and audiovisual and technological parks, distribution and exhibition, television and radio and podcast, immersive experiences (VR, XR, AR, metaverse and mapping), technology, communication and advertising, video games, training, and events and integrated systems. The Cluster works to place Catalan companies at the center of economic and cultural development. Its mission is to act as a unifying and dynamic element to position the industry at the center of the country’s cultural strategy.

The member companies and the Catalan AV Cluster present at the ISE 2024 Fair

The largest audiovisual fair in the world is celebrating its twentieth anniversary in this edition that will take place from January 30 to February 2 at Fira Barcelona Gran Via. The Catalan Audiovisual Cluster has collaborated with ISE since 2019, when the fair moved to Barcelona from Amsterdam. The Cluster acts as a connecting agent of the fair with the Catalan industry and institutions.

This year, the Catalan Audiovisual Cluster is present at the fair within the framework of the Catalonia Pavilion of the Catalan Government (CS100 – Congress Square) and at the stand shared with the Barcelona City Council (CS224 – Congress Square).

 

Some member companies of the Cluster present unique audiovisual experiences and solutions, such as:

Sono (4D330 – Hall 4): based in Barcelona, Sono is the leading company in audiovisual services, with comprehensive solutions for events, integration and museum projects, stages and permanent audiovisual installations. At the 2024 edition of ISE, Sono presents the star installation of the fair’s twentieth anniversary: the largest invisible LED screen in Europe. With 193 square meters, this screen will be located at the South Access of Fira de Barcelona Gran Vía and will become a permanent installation. Among others, the screen will broadcast the show Bee Barcelona, by digital artist Jeroen van der Most. It will be on Wednesday, January 31 at 12:30 and 7:00 p.m. at the South entrance of the Fira.

Epson (3J100 – Hall 3): the world’s largest manufacturer of projectors will present an immersive projection developed from the company’s latest technology. In the projection, a huge umbrella unfolds to give rise to a multicolored waterfall, which is intended to recall some of the most iconic festivities in the world (the Gràcia festivities in Barcelona; the Chinese New Year; the Japanese festivals Tango No Sekku, Kodomo – no-hi (Children’s Day) and Cherry Blossom; the Portuguese AgitÁgueda Art festival; the Busan fireworks festival; or the Thai Yi Peng & Loy Krathong festival). In addition, Epson will show how it uses its technology to drive the full transformative potential of projection in education, retail or corporate environments.

Eyesberg (CS100 – Catalonia Pavilion): multimedia art studio based in Barcelona specialized in transforming environments into interactive and immersive works of art. They present 1.5 grados, an adaptation of an immersive experience that wants to make us reflect on climate change and the importance of glaciers, on which the stability that life on Earth requires depends. Eyesberg has collaborated with La Fura dels Baus on several occasions as well as with the Gran Teatre del Liceu in the production Turandot.

Panasonic (3J500 – Hall 3): Panasonic Connect Europe is a division of the Panasonic Group focused on business-to-business (B2B) business transactions. They invite visitors to travel through the cosmos in an immersive experience with 4K content, where they can explore galaxies thanks to their projectors and an interactive globe. Additionally, Panasonic will introduce an immersive meeting room with projection to drive collaboration, training and learning in business and higher education.

Lang (3H500 – Hall 3): Lang Iberia is a German-Spanish distributor of technology for visual presentations. They showcase a wide range of new and innovative products, including displays, innovative applications in image processing as well as developments in the field of drones. In the Drone Arena (hall 6), attendees will be able to have a hands-on experience flying a drone.

INFiLED (3C100 – Hall 3): the global LED screen manufacturer celebrates its 15th anniversary this year and in Barcelona it will do so on January 31 and February 1 at 7 p.m. at the INFiLED Barcelona Experience Center (Avenida Diagonal 361, Local 2). At ISE, the company also offers the possibility of experiencing the latest innovations in LED screen technology. This includes demonstrations of INFiLED’s product portfolio, which includes the latest products as well as Infinite Colors and CBSF Technology to deliver unparalleled visual experiences.


Partner companies with their own booth:

d&b audiotechnik (7E150 – Hall 7 and Audio Demo Rooms E7 – Hall 8): present a range of new generation audio solutions, all under the banner of the MILAN standard. These new products demonstrate d&b’s dedication to driving the industry forward with future-proof technology. Additionally, in the Audio Demo Room E7 in Hall 8, visitors can hear from industry experts how they are innovating and exploring the power of sound in different types of projects and in a wide range of sectors.

Espronceda (4D200 – Hall 4): present IMMENSIVA, an international platform for artists and creatives working with advanced technologies such as VR, AR, AI, sensors and many others.

Watchity & Ebantic (4H820 – Hall 4): Watchity presents its video engagement platform, with more functionalities and features aimed at professional audiovisual communication of companies and entities. Ebantic presents the new functionalities that the programs that make up the DAM4cloud Suite incorporate. With special attention to Newsportal, a web portal, designed specifically for media and companies that need to publish news and events dynamically.

 

Partner companies at the Barcelona City Council booth (CS224 – Congress Square):

blit-studio: They present the creation of 3D content for outdoor screens, “Naked eye 3D advertisements” and how anamorphic 3D advertising works.

LOWKEYMOVES: present their new technological solution, the ‘AI Digital Avatars’, digital humans connected to a conversational AI capable of interacting with users through voice in real time, solving their needs efficiently thanks to the power of Artificial Intelligence.

OnInOff: Onionlab presents OnInOff, a powerful and scalable solution for designing interactivity in spaces. It simplifies capturing objects and people in multi-camera setups, allowing you to focus on creativity across various software platforms.


Partner companies at the Catalonia Pavilion (CS100 – Congress Square):

Blackfish: Specialized in innovative technical solutions, Blackfish offers a complete range of services that range from productions and streaming to the assembly and management of LED screens, mappings, projections and integration of extended and augmented reality.

Computer Vision Center: They present their projects and research capabilities in computer vision applied to the audiovisual industry.

EGM Studio: company that creates visual content for large formats. You can see how 3D Generation, 2D/3D Animation, Audiovisual Production and Post-Production and Augmented Reality work.

Eurecat: they work on technologies such as the application of sensors to improve the sustainability and conservation of structures, artificial intelligence and robotics.

Fluendo: they present their latest developments, among which the consulting services and the Fluendo Lab stand out, where their R&D&i projects are developed. They will present innovative solutions based on video processing, interactive content creation and audio enhancement, using AI-based computer vision, next-generation codecs and multimedia frameworks for edge devices.

NRDmultimedia: present Vector3 solutions, NRD’s brand of solutions for television and media automation. Automated solutions for content production, ingestion and multi-channel playout stand out.

WindowSight: they present the solution to integrate their platform into different signage software and have an installation in the Catering Area of Hall 6 with several screens.

 

What’s new? Trends and news from Cluster members at ISE 2024

As part of the Catalan Audiovisual Cluster program at the ISE 2024 fair, on Wednesday January 31 at 3:30 p.m., will take place the activity “What’s new? Trends and news ISE 2024“, where ten partner companies will explain the solutions they present during the fair.

A preview of what they will present:

 

blit-studio: Marc Colomines (Creative Director) will present how anamorphic 3D advertising works. It will explain how audiovisual technique has transformed conventional on-screen advertising into transmedia campaigns.

Ebantic: Carles Rams (CEO) will explain how the digital presence of content is increasingly important for any company. Aware of this, Ebantic makes available to the market a comprehensive solution that allows you to centralize and act as a node for all online communication.

EGM Studio: Marc Virgili (Project Manager) will explain how they work on creating content for Automotive and Jewelry: 3D OOH, AR and XXSS.

Eurecat: Mònica Andreu (Head of Cultural and Creative Industries Market) will present how they work on technologies such as the application of sensors to improve the sustainability and conservation of structures, artificial intelligence and robotics. How are major application trends in the audiovisual sector and its ecosystem.

Eyesberg: José Vaaliña (Visual Artist & Director) will explain how AI and real-time content generation revolutionizes the creation process of this multimedia art studio.

LOWKEYMOVES: Sebastián Soriano (Co-Founder, Creative & Music Consultant), will present this creative studio that connects brands with audiences through music, culture and technology. At ISE 2024, they present their new technological solution, the ‘AI Digital Avatars’, digital humans connected to a conversational AI capable of interacting with users through voice in real time, solving their needs efficiently thanks to the power of Artificial Intelligence.

NRDmultimedia: Roman Ceano (International Business Development Manager) will talk about linear TV channels, their monetization and the new paradigm they represent. Connected television extraordinarily expands the monetization opportunities for traditional (“linear”) television, but poses disruptive challenges that force a paradigm shift.

Onionlab: Aleix Fernandez (Co-Fundador & CEO) will present OnInOff, a powerful and scalable solution for designing interactivity in spaces. OnInOff simplifies capturing objects and people in multi-camera setups, allowing you to focus on creativity across multiple software platforms.

Terres: Santi Valldepérez (CEO) will present the Terres Festival and the Terres CHECK-IN 2024. They are two unique platforms to give visibility to tourist audiovisual communication.

Watchity: Albert Rodés (CEO) will present the new Video Engagement Platform. It is a comprehensive solution for the management, production, distribution and dynamization of online events and audiovisual content focused on maximizing audience engagement and promoting communication to companies, brands and public entities.

WindowSight: Pol Rosset (CEO) will present the advances that the company has made during the last year, the new integration with a new International Signage Partner and the new version of the TV application and its impact.

We promote the internationalization of companies at the Creativity Meets Clusters

Cluster members Blit, Eurecat, Espronceda and Lowkeymoves participated in Creativity Meets Clusters, an international matchmaking event in the field of creative industries held in Bari (Italy) between November 28 and 29. The Catalan Audiovisual Cluster, as well as the four partner companies, were invited by Distretto Puglia Creativa, a collaborating cluster in the Puglia region and organizer of the event. More than 100 companies from the audiovisual, technology, video games, performing arts, music and design sectors participated in this, accompanied by their respective reference clusters from 13 countries: Albania, Belgium, Bulgaria, Colombia, Slovenia, Estonia, Finland, Greece, Hungary, Italy, Portugal, South Africa and Spain.

Each of the participating companies was able to enjoy twenty b2b meetings with the aim of exploring synergies and new business opportunities at an international level. The activity is part of the cluster’s strategic line for the internationalization of Catalan audiovisual companies, and also has an impact on revitalization through cross-sector collaboration with other creative industries. Eurecat, Blit, Lowkeymoves and Espronceda stand out precisely for a transversal use of digital technologies in this area.

The agenda of activities was completed with four round tables for the exchange of good practices in the fields of internationalization, innovation, social transformation and talent. In these, the need to develop common strategies in the face of challenges that affect the entire sector was confirmed, promoting the competitiveness of companies through international cooperation. Creativity Meets Clusters has therefore been a starting point for what we hope will become an increasingly extensive international network of clusters.

 

Blit is a creative studio for brands, events, music and art, spanning from visual design to immersive experiences.

Eurecat is an industrial R&D technology center, specializing in strategies for innovation and economic growth in the cultural and creative industries.

Espronceda is an art and culture center that promotes residency and artistic research programs in the fields of new media and technology, science and visual art.

Lowkeymoves is a creative agency and innovation studio that works at the intersection between music, culture, technology and brands.

The 9th Talent Week hosts the presentation of the 3Cat platform to the audiovisual industry

The Audiovisual Talent Week, a unique initiative in Europe promoted by the Catalan Audiovisual Cluster with the aim of connecting emerging talent from universities with industry to innovate and find new formats, celebrated its ninth edition from November 13 to 17 at the Disseny Hub Barcelona.

This year’s central events were the presentation of the 3Cat platform to industry and the University-Industry Audiovisual Pitch, which promotes university talent. For five days, networking dynamics, sessions with experts and activities designed to facilitate contact between the audiovisual sector and new talent were offered.

The Corporació Catalana de Mitjans Audiovisuals (Catalan Audiovisual Media Corporation) presented its new content platform 3Cat, which has already registered half a million users in two weeks. According to those in charge, seven million reproductions have been counted, 20% of which are children’s content.

Lluís Garriga, director of 3Cat, expressed that they are very satisfied with the results and announced that a new expansion of the platform is being prepared. Right now, the platform contains all the programming of TV3, Catalunya Ràdio and SX3, as well as exclusive content.

Cristina Villà, director of Innovation, Research and Digital Strategy at 3Cat, explained that this project is the great gateway to content in Catalan and that it makes it possible to highlight the wealth generated so far. He also highlighted sustainability, diversification, the need to speed up production and the incorporation of video games on the platform as future challenges.

The presentation was accompanied by the round table “Impact of OTTs in the audiovisual industry of the territories where they operate” moderated by the journalist Toni Cruanyes in which Jordi Ferrerons, head of the 3Cat platform, participated, together with public television stations of the Basque Country, Flanders , Finland and Wallonia.

The other central event of the Talent Week was the University-Industry Audiovisual Pitch, a pioneering initiative in Europe that helps bring innovative university talent projects to life. During three days, 56 young professionals presented 38 projects in the categories of Fiction, Non-Fiction, TV Formats, Creative Digital Content, Video Games and New Technologies and Immersive Experiences. They did it in front of companies and audiovisual producers with the aim of capturing their interest and help to be able to move them forward.

In addition to reference Catalan companies and producers such as Diagonal TV, Lastor Media, Minoria Absoluta, DeAPlaneta, Veranda, Brutal Media, Lavinia, Mediacrest or Filmin, the Audiovisual Pitch had a dozen international companies that evaluated the projects of university talent such as 4Film (Croatia), Noodles Production (France) or Razor Film (Germany).

35 Catalan, Spanish and European university centers participated in the University-Indústria Audiovisual Pitching call, where the participation of centers such as London Film School (United Kingdom), Civica Scuola di Cinema Luchino Visconti (Italy) or UNACT (Romania) stands out. a fact that consolidates it as a global platform to promote audiovisual talent.

The Audiovisual Talent Week hosted other activities such as the Coproduction Meetings (international co-production meetings), the presentation of the Talent Pact project with the participation of the production company CANADA, the Meet the Experts with professional screenwriters and the New Professionals Market. The live recording of Radio Primavera Sound’s Gent de Merda podcast and Eufòria‘s Case Study, the media talent show of 3Cat and Veranda also took place.

The 10th edition of Zoom Brands on AI applied to brand communication ends

The tenth edition of Zoom Brands, the annual event organized by the Catalan Audiovisual Cluster, was held yesterday at Foment del Treball, putting artificial intelligence as a key tool for brands at the center of the debate. The latest AI trends and solutions for this sector were unveiled and how brands relate to this accelerated automation tool was discussed.

In the session David Lahoz, Product Strategist at TAPPX, showed a battery of AI solutions that brands are already using. Among them is virtual product placement, which allows you to add, update and customize, according to the type of audience, the products that appear in series and films. Or, the automated editing of videos that illustrate digital media news.

After that, the round table debate moderated by the journalist and CEO of TheCreative Bibiana Ballbè took place with Albert Giménez, Business Development Manager of Wildbytes; Josep M. Ganyet, CEO of Mortensen and Pompeu Fabra University professor; and Ramon Arteman, Director of Metropolitana.

Albert Giménez, from the experiential innovation agency Wildbytes, explained how through these technologies brands reach the user in innovative ways with a hyper-personalized message, fostering a more fluid relationship with audiences. Among them he showed a campaign for New Balance where, through computer vision, unusual clothing patterns were detected in Callao Square in Madrid to be able to make personalized product recommendations. This same technology was also applied in retail stores directly.

Ramon Arteman of Metropolitana, known for campaigns where, through the deepfake technique, they revive characters such as Lola Flores for Cruzampo, the comedian Cantinflas for Soriana food chain or Dalí for the Reina Sofía Foundation; he stressed that one of the biggest challenges is to make artificial creations not look too perfect and reflect human errors to be perceived as real. He also emphasized that brands often disclose as part of the campaign that they have used AI techniques so that the public does not have the perception that it is a hoax.

Finally, Josep Maria Ganyet provided the counterpoint as an expert in artificial intelligence, explaining that AI is not an unattended process that works alone, the objectives and the validation of its results always go through the human hand. He also emphasized that the most repetitive jobs will be replaced by machines, but those that require reflection, judgment, improvisation… will remain in the hands of humans.

They all agreed to emphasize that the most important thing is that the AIs that are being used in brand communication still have a long way to go, but the evolution is being exponential and it is impossible to know how far it will go. The big question will be who and how these tools are controlled.

The Catalan Audiovisual Cluster presents the AV’s trends in the Switch Report: L’audiovisual augmentat

On April 25, the Catalan Audiovisual Cluster presented the Switch Report: L’audiovisual augmentat. The event took place on the Communication Campus of Pompeu Fabra University in collaboration with the Futurs de la Comunicació Chair.

Born from the Switch newsletter, a bimonthly publication launched in November 2021, the Switch Report: L’audiovisual augmentat analyzes the main trends that are shaping the future of the audiovisual sector and divides them into three key concepts: artificial intelligence (AI), immersive audiovisual and Web3.

The presentation was started by its editor, Joan Rosés, who explained the structure and content of the report showing some of the examples cited within: it includes more than 300 companies, success stories and local and international experiences and provides an instant vision of the moment in the audiovisual sector.

The event continued with a round table on AI and creativity moderated by Joan Rosés, with the participation of Ramon López de Mántaras (CSIC Research Professor at the Artificial Intelligence Research Institute (IIIA)), Karina Gibert (director of the Intelligent Research Center Data Science & Artificial Intelligence (IDEAI-UPC)), Lluís Nacenta (curator of the exhibition on Artificial Intelligence that the CCCB is preparing in October 2023) and Anna Giralt Gris (co-director of the Fest at+RAIN Film Festival and co-founder of the research laboratory applied and cinematographic creation Artefacto).

In the debate, Ramon López de Mántaras criticized the reckless release of the AI and pointed out that it has limitations because it has no real understanding of what it is doing and none is capable of breaking rules, at the moment they only reproduce patterns. Karina Gibert argued that Catalonia is in a position to be an AI hub in southern Europe and a pioneer in ethics and AI. From the point of view of the creative sector, Lluís Nacenta spoke about the challenges he is encountering in the process of holding an exhibition on AI, how to know what determines the authorship of a piece, and its relationship with creativity and the different artistic channels. And Anna Giralt Gris exposed her willingness to ask questions about AI, a point at which + RAIN, the first European festival of films generated with AI, is situated.

In conclusion, the speakers expressed that the audiovisual sector must be aware of the responsibility that this frenetic growth entails and its consequences. In this sense, the Switch Report: L’audiovisual augmentat is a valuable tool that allows us to keep up to date with the new realities of the sector.

13 Cluster members incorporate Shared Value into their business models

Last February 22, the Catalan Audiovisual Cluster hosted the last workshop of the training program in Shared Value that has been developed since last October.

Shared Value is a concept that refers to the intersection of practices that bring economic value and at the same time social value to a company. Thanks to the support of ACCIÓ and the mediation of the consultancy R4S (Roots For Sustainability) it was possible to carry out this pilot program which has reflected on how to integrate the Shared Value in companies as a strategy in favor of the generation of new business opportunities.

One aspect of the program has been to reflect together as a sector on how audiovisual can be a purposeful business area and how Shared Value can be incorporated as a mode of business management. In the case of the audiovisual sector, for example, we talk about the environmental impact generated by filming and the participation of dissident groups both in the artistic and production teams and their representation within the content that is created.

A second aspect of the program has been to accompany the companies that wanted to start the process of completing the BCorp tools, a standard that allows each organization to make a diagnosis of its situation in the application of Shared Value in its day-to-day life and which serves as a guideline for how to continue improving and working.

13 partner companies have completed the BCorp tools in a sufficient percentage to be considered “finishers” of the project and have been able to start a transformation process from different perspectives. They are 023, Metropolitana, Broadcaster, the Corporació Catalana de Mitjans Audiovisuals (CCMA), ITES, ADN, Benecé Produccions, SONO, Lavinia, Minoria Absoluta, NRDmultimedia, Sabatellini & Associats and the Parc Audiovisual de Catalunya.

The program has also resulted in 9 collaborative initiatives so that the sector as a whole, with the potential leadership of the Cluster, continues to work on creating business opportunities with shared value.

Sensitive to the need to generate contexts for an audiovisual business that is more attentive to ethics and sustainability, the Audiovisual Cluster already dedicated in 2021 an edition of its already traditional advertising trends event Zoom Marques to Branded Content with a purpose. Greenshooting and sustainability in film and television filming were also the topics that kicked off the last edition of the Audiovisual Talent Week in November 2022.

The Cluster, a fundamental actor in the ISE, the most important AV fair in the world

Barcelona is consolidated as the great venue for the meeting of the audiovisual industry with the most successful edition of the ISE fair, in which it has broken attendance records with an increase of 20,000 visitors compared to previous editions in the city.

Since 2019, when it was announced that the fair would be installed in Catalonia, the Audiovisual Cluster has acted as a connector between the fair and the Catalan industry, creating contexts to favor the visibility of associated companies and the internationalization of the sector.

In this edition, the Cluster has also acted as an identifier of the most innovative trends, organizing two conferences on virtual production with LED screens, which were very well received by those attending the fair. The sessions were held on one of the main stages, which was filled with an audience interested in listening to the reflections and experiences offered by the expert partner companies and the keynote by Lux Machina, an international company that is a pioneer in this technique and responsible for projects such as The Mandalorian.

Another highlight was the first meeting of Catalan OTT platforms, organized by the Cluster and held at the CCMA’s booth. The main initiatives (CCMA, Filmin, XAL, Liceu, CaixaForum+) participated with the aim of creating a meeting time for a large part of the industry and cooperating to promote Catalan content in a new European scenario in which OTTs are positioned as one of the main windows to entertainment.

With the aim of strengthening internationalization and of the creation of a Catalan audiovisual cooperation network with other countries, the Cluster organized the second meeting of international audiovisual clusters with an exclusive program designed to generate synergies and long-term cooperation contexts. Clusters from countries such as the United Kingdom, France, Italy, Belgium and other clusters from the rest of the Spain such as Navarra joined.

Lastly, there was a varied program at Agora, a space of the Audiovisual Cluster’s booth shared with the Barcelona City Council. Cluster members participated with their proposals and experts on the subject. A work session was organized on companies in the service segment, as well as presentations on audiovisual innovations in concerts and on how tourism and audiovisual are connected.

About thirty Cluster members were present both in their own stands and in those shared with other companies, such as the ACCIÓ’s Catalonia Pavilion or the Barcelona City Council’s booth. Some of them also presented their own exclusive installations and others participated as speakers in sessions or in other spaces of the extensive program of the fair.

With more than 58,000 attendees from 155 countries, this year’s edition of the ISE, which took place between January 31 and February 3, closes with the best balance since landing in Barcelona. According to an ACCIÓ study, more than eight million euros of business volume have been generated.

The Catalan AV Cluster and its companies will be at the ISE Fair 2023

This year, ISE Fair is held from January 31st to February 3rd at Fira Barcelona Gran Via. We have collaborated with the ISE since 2019, when the fair moved to Barcelona from Amsterdam. Since then, the Catalan AV Cluster has acted as a connecting agent for the fair with the industry and Catalan institutions.

As in the previous edition, the Catalan AV Cluster is present at the fair in its own booth shared with Barcelona City Council (CS300, hall 5), where there will be a unique immersive experience created by SONO where you can scan your image and it will become part of the most iconic places of architecture in the city of Barcelona.

 

Some members of the Cluster exhibit unique audiovisual experiences and solutions, such as:

Onionlab presents the Xarxa installation, in collaboration with the ephemeral architecture studio Haus Of Color, which consists of a laser installation that was also installed at the Smart City fair. It will be located on the Walkway in the upper area of Hall 2.

Gestmusic (Banijay Iberia) presents its avant-garde virtual screen, a new experience for any type of company that wishes to make a production based on virtual environments with high-end technology. The set manages to integrate virtual environments where it is possible to design and record audiovisual products, from commercials to television programs, fiction and entertainment.

d&b audiotechnik will be exhibiting a range of installation-specific technology and design solutions. In its Demo Room, visitors will be invited to experience the d&b Soundscape and learn about object-based audio playback and its benefits. It will be located in Demo Room E1 in the Sound Demo Rooms area of Hall 8.

Windowsight collaborates with ISE Fair presenting an exhibition that reflects the innovative spirit of Barcelona. They have worked with 30 international artists and photographers to create a memorable visual experience. It can be seen on the Walkway that leads to Hall 8, where the new Sound Demo Rooms space is located.

INFiLED (3R600, 6E350) will feature more than tan installations in its booth. INFiLED’s must-see displays include a fully operational XR studio for a real-time demonstration of advanced xR and virtual production solutions and the ultimate transparent touring solution TITAN-X.

Lavinia Services will be present at the ACCIÓ’s booth (CS400) and will also present an immersive installation. They offer all kinds of integrated solutions in all activities carried out in the audiovisual sector.

Visyon exposes a set of LED screens and offers a round table to talk about its new project VIVIM. It will be located at the Mediapro stand (6D600).

 

Members with their own booth:

The CCMA (6D400 – Hall 6) will exhibit activities related to new technologies, including the new 360º and 3D multi-camera experience of Eufòria and the live 360º multi-camera production of Castells.

Lang Iberia (3H600) is a provider of video equipment. They offer rental and sale of high-end products and their installation and operation.

SONO (6E700) presents, together with Brainstorm, the Edison PRO solution. It is an innovative template-based playback application that will transform any live online presentation or conference into an immersive experience using AR and virtual environments.

 

Members at Cluster’s booth shared with Barcelona City Council (CS300):

UNIVRSE is specialized in creating collective immersive VR and AR experiences, which can be shared with up to one hundred users.

 

Partner companies at the ACCIÓ’s booth (CS400):

Blit is a content creative studio for brands, events, music and art. They work with large companies and institutions from visual design to immersive experiences.

Blackfish will present the range of solutions they offer, such as: manufacturing mediaservers to power LED screens on TV sets; better tools for mapping; an own set to carry out live performances or recordings in virtual environments. You will be able to see a 360 VR tour of their studio, as well as an immersive experience in some of the environments they have created this year.

Ebantic will present its new projects in Blochchain Integration, AI, news writing in the cloud, sharing systems and collaborative management of news and programs, news web portals and industry 4.0.

Emogg is a company that offers technology capable of identifying the emotions of users in live sessions.

Eurecat is a technology center, specialized in strategies for innovation and economic growth in the cultural and creative industries.

NRD Multimedia designs audiovisual production centers with open and scalable professional solutions for each client.

 

Cluster members that will be at the IOT Solutions World Congress:

The Computer Vision Center participates as an exhibitor with a booth that wants to be a meeting point to discuss the transformative power of Computer Vision technologies in the IoT industry. They will be at booth 16 of the Catalonia Pavilion.

 

You can check our program here.

Winners of the Audiovisual Pitching Development Awards

The 8th edition of the Audiovisual Pitching Session closes with five projects awarded with the Development Award that includes €2,000 and professional mentoring so that they can be finalized.

The awarded projects are:

“Braves”, in the fiction category, is a series about a group of friends, a loss, two summers that separate them and a hidden truth. By Olivia Vila, Irene Soriano and Laia Castilla from Blanquerna URL.

“El silencio de los peces”, in the international fiction category, is a feature film about a kid who is brought back to an old Colombian town to live with his grandparents and he will slowly start descoverig the truth kept secret by the town. By Juan Alejandro Bermúdez and Isis-Victoria Jana Rampf from the Internationale Filmschule Köln.

“Efímero”, in the non-fiction category, is a documentary series that goes into the lives of people who have suffered from a mental health problem or illness. By Carla Casimiro Valenzuela and Roger Galano Ramos from TecnoCampus.

“Raz Circus”, in the video game category, is a board game with a complementary application that includes Augmented Reality and promises an innovative experience. By Marina Urpí Agustí and Silvia Masllorens Montero from University of Vic.

“Remote”, in the category of new windows, is a digital immersive experience, which uses virtual reality as a technology to move us to a parallel universe, an unknown fictional reality. By David Mallén from BAU.

Audiovisual Talent Week closes its 8th edition

Last week from November 14 to 18, the Audiovisual Talent Week took place at CaixaForum Barcelona. It is an initiative of the Audiovisual Cluster of Catalonia that encompasses a series of activities aimed at connecting new emerging talent from catalan, spanish and european university centers with professionals across the sector.

Its main act was the Audiovisual Pitching Session, where 80 students from 36 university centers presented 50 projects in front of representatives of companies and professionals across the sector, in the categories of fiction, non-fiction, TV formats, video games and new windows. This year, and as a great novelty, the pitching was more international than ever: 25% of the projects were from outside Spain and there was a session of fiction projects that the students presented to professionals from all over Europe. After each pitching session, the students were able to have one-on-one meetings with the interested companies.

The opening day consisted of two conferences. The first, The new Catalan audiovisual economy, in which prospects, infrastructures and growth of the Catalan audiovisual ecosystem over the next ten years were discussed, with the Departament de Cultura, Barcelona City Council, CCMA and Mediapro. The second, Greenshooting: sustainability in filming, where a round table was held on the great challenges of sustainable filming, with Fresco Films, K is for Knowledge and the Catalunya Film Commission.

In this edition, during the Meet the Experts session we were able to learn in depth about the profession of sound, from the experts Inés Mirás, Fabiola Ordoyo and Irene Rausell. The presentation of the Talent Pact was also held, with an exclusive projection of the audiovisual pieces made this year, which aims to help emerging talent to professionalize and connect with the fields of live arts and audiovisuals. The presentation was accompanied by the talk “Between the curtain and the screen: contamination between the languages ​​of theater and audiovisuals”, in which the playwright Guillem Clua and the journalist and theater critic Manuel Pérez participated.

Audiovisual Talent Week was completed with networking sessions such as the Market for New Professionals, where people seeking a job in the audiovisual sector were able to meet with companies from Cluster that have vacancies; and the Coproduction Meetings between international producers and Catalan producers to promote co-production.

 

Audiovisual Talent Week receives the support of:

New development awards for the Audiovisual Pitching projects

The University-Industry Audiovisual Pitching is one of the most relevant events within the Audiovisual Talent Week, which this year is held from November 14th to 18th at CaixaForum Barcelona.

As a novelty for this 8th edition, the production houses and companies in the sector will decide which project in each category will receive the Development Award, with a financial endowment of €2,000 and professional mentorship, aiming to make the projects’ completion more viable.

For the first time, the international fiction category is added in, joining the categories of fiction, non-fiction, television formats, video games and new formats. All participating projects have been conceived and developed by young professionals. Throughout the previous editions, over 180 projects have been presented, 40% of which have been produced or are in production.

The Cluster, main character of the major audiovisual week in Barcelona

We have been to the two major audiovisual events that have taken place in Barcelona during the week of 9 to 13 May. At ISE (Integrated Systems Europe), the world’s largest audiovisual trade fair, and at INPUT, the international public television conference.

We have been collaborating with ISE since it moved to Barcelona in 2019 from Amsterdam. In its landing at the city, the Cluster has served as the connecting agent with the Catalan industry and institutions. We have organized 8 conferences with the participation of 20 Cluster members, which publicly discussed audiovisual and technological issues of importance in the sector, such as immersive shows, LED screens, the potential of the MICE sector in our country and applications of audiovisual innovations in sectors such as the Live Arts. We have had the opportunity to listen to our expert members in metavers in one of the biggest stages of the fair. We also shared a meeting with various international clusters interested in sharing ideas and getting to know our work.

On the other hand, we have organized the INPUT conference together with Pompeu Fabra University, which has brought together 400 professionals from 59 public television stations in 28 countries. Throughout the week, attendees have participated in viewing the new television formats in entertainment and fiction and witnessed debates and round tables from the hand of their professionals. We would like to highlight that there have been 7 Catalan and Spanish productions from TV3, TVE and Betevé out of the 86 that had been presented. It took the opportunity to organize parallel activities that would give visibility to the potential of the city in the audiovisual production sector, such as a route through the cinematographic Barcelona, and a current talk to discuss on the role of international correspondents as providers of information when there is a war and in which professionals from Catalan, Spanish, Danish and Canadian television as well as Ukrainian public television have participated.

The 44th edition of INPUT lands in Barcelona

The Clúster Audiovisual de Catalunya organizes the 44th edition of INPUT together with Universitat Pompeu Fabra and with the support of ICEC, Barcelona City Council, TV3 and TVE.

INPUT is a non-profit organization of public television program makers and broadcasters, organizes an annual conference since 1978 to discuss and challenge the boundaries of public TV. This year will be held in Barcelona from 9 to 13 May at the Campus Poblenou of Universitat Pompeu Fabra (Roc Boronat 138) and will host 59 public television stations from 28 different countries in order to watch and discuss about public television services.

There will be presented 85 TV programs, divided into 26 themed sessions, to provide encouraging answers to our challenge: How do we keep public television around the world relevant to the audience? The screenings will lead to discussions where the attendees will be able to discuss with the creators of the selected TV programs.

Among these TV programs we can find seven Catalan and Spanish productions from TV3, TVE and betevé. The TV program “Per què volen els avions”, the episode of the successful true crime  “El crim de la Guàrdia Urbana” and the documentary “La Gemma té un pla” from TV3; the series “Yrreal”, “Sequía” and the animated series “Mironins” from TVE; and “Oh my goig!”, the series about sexuality from betevé.

Barcelona also hosted INPUT in 2004 at the Fòrum de les Cultures, and this year hosts it again. In addition, Universitat Pompeu Fabra has been collecting the INPUT Archive in their Library since 1994 and, since that same year, the MINIPUT, has also been organized annually. This is a sample of the best programs that have passed that year in the INPUT.

Open Talent International Pitching

On Monday, March 22, the Audiovisual Cluster of Catalonia held the first International Open Talent Pitching in hybrid format, broadcast in streaming from Barcelona and with the participation of professionals and audiovisual producers from Belgium, Canada, Italy, United Kingdom and France. Among them, there are Kinomada (Québec) or ALIEF Films (United Kingdom), responsible for works of authorship selected at various world-renowned festivals, such as SXSW, the Malaga Film Festival, the TIFF (Toronto International Film Festival) , or the Sitges Festival. The event was moderated by David Matamoros, a well-known Oscar-winning producer and also a mentor to the show.

The projects presented come from 4 different universities (La Salle, UAB, UPF and Blanquerna) and previously competed in the Pitching Audiovisual University-Industry in the fiction categories (two real image and two animation), non-fiction and television formats . Thus, the young people responsible for the projects Tripple Nipple, El Escudo de Sherwood, 11, Identidad Digital, Ergasía, Part of You and Meet the Star presented them to this panel of international audiovisual producers. The professionals established links with similar projects in their respective countries of origin and agreed to highlight the good level of the presentations and their interest for the international industry in a very positive overall assessment.

Open Talent is a mentoring program for projects participating in the Pitching Audiovisual University – Industry with special potential for the national and international markets. After a training process to improve these projects, the program concludes with the International Pitching, until now held in person on the sets of international correspondents in Brussels, which this year reaches a greater projection thanks to digital technologies.