The Cluster, main character of the major audiovisual week in Barcelona

We have been to the two major audiovisual events that have taken place in Barcelona during the week of 9 to 13 May. At ISE (Integrated Systems Europe), the world’s largest audiovisual trade fair, and at INPUT, the international public television conference.

We have been collaborating with ISE since it moved to Barcelona in 2019 from Amsterdam. In its landing at the city, the Cluster has served as the connecting agent with the Catalan industry and institutions. We have organized 8 conferences with the participation of 20 Cluster members, which publicly discussed audiovisual and technological issues of importance in the sector, such as immersive shows, LED screens, the potential of the MICE sector in our country and applications of audiovisual innovations in sectors such as the Live Arts. We have had the opportunity to listen to our expert members in metavers in one of the biggest stages of the fair. We also shared a meeting with various international clusters interested in sharing ideas and getting to know our work.

On the other hand, we have organized the INPUT conference together with Pompeu Fabra University, which has brought together 400 professionals from 59 public television stations in 28 countries. Throughout the week, attendees have participated in viewing the new television formats in entertainment and fiction and witnessed debates and round tables from the hand of their professionals. We would like to highlight that there have been 7 Catalan and Spanish productions from TV3, TVE and Betevé out of the 86 that had been presented. It took the opportunity to organize parallel activities that would give visibility to the potential of the city in the audiovisual production sector, such as a route through the cinematographic Barcelona, and a current talk to discuss on the role of international correspondents as providers of information when there is a war and in which professionals from Catalan, Spanish, Danish and Canadian television as well as Ukrainian public television have participated.

The 44th edition of INPUT lands in Barcelona

The Clúster Audiovisual de Catalunya organizes the 44th edition of INPUT together with Universitat Pompeu Fabra and with the support of ICEC, Barcelona City Council, TV3 and TVE.

INPUT is a non-profit organization of public television program makers and broadcasters, organizes an annual conference since 1978 to discuss and challenge the boundaries of public TV. This year will be held in Barcelona from 9 to 13 May at the Campus Poblenou of Universitat Pompeu Fabra (Roc Boronat 138) and will host 59 public television stations from 28 different countries in order to watch and discuss about public television services.

There will be presented 85 TV programs, divided into 26 themed sessions, to provide encouraging answers to our challenge: How do we keep public television around the world relevant to the audience? The screenings will lead to discussions where the attendees will be able to discuss with the creators of the selected TV programs.

Among these TV programs we can find seven Catalan and Spanish productions from TV3, TVE and betevé. The TV program “Per què volen els avions”, the episode of the successful true crime  “El crim de la Guàrdia Urbana” and the documentary “La Gemma té un pla” from TV3; the series “Yrreal”, “Sequía” and the animated series “Mironins” from TVE; and “Oh my goig!”, the series about sexuality from betevé.

Barcelona also hosted INPUT in 2004 at the Fòrum de les Cultures, and this year hosts it again. In addition, Universitat Pompeu Fabra has been collecting the INPUT Archive in their Library since 1994 and, since that same year, the MINIPUT, has also been organized annually. This is a sample of the best programs that have passed that year in the INPUT.

Open Talent International Pitching

On Monday, March 22, the Audiovisual Cluster of Catalonia held the first International Open Talent Pitching in hybrid format, broadcast in streaming from Barcelona and with the participation of professionals and audiovisual producers from Belgium, Canada, Italy, United Kingdom and France. Among them, there are Kinomada (Québec) or ALIEF Films (United Kingdom), responsible for works of authorship selected at various world-renowned festivals, such as SXSW, the Malaga Film Festival, the TIFF (Toronto International Film Festival) , or the Sitges Festival. The event was moderated by David Matamoros, a well-known Oscar-winning producer and also a mentor to the show.

The projects presented come from 4 different universities (La Salle, UAB, UPF and Blanquerna) and previously competed in the Pitching Audiovisual University-Industry in the fiction categories (two real image and two animation), non-fiction and television formats . Thus, the young people responsible for the projects Tripple Nipple, El Escudo de Sherwood, 11, Identidad Digital, Ergasía, Part of You and Meet the Star presented them to this panel of international audiovisual producers. The professionals established links with similar projects in their respective countries of origin and agreed to highlight the good level of the presentations and their interest for the international industry in a very positive overall assessment.

Open Talent is a mentoring program for projects participating in the Pitching Audiovisual University – Industry with special potential for the national and international markets. After a training process to improve these projects, the program concludes with the International Pitching, until now held in person on the sets of international correspondents in Brussels, which this year reaches a greater projection thanks to digital technologies.

Play Cluster AV is born

The Catalan Audiovisual Cluster recently launched this new project for the sharing of knowledge among the audiovisual sector and for the promotion of its members. Play Cluster AV are a series of  audiovisual pieces where the partner companies present their latest innovations in a fresh, creative and short-duration format. This a project with continuity that will be adding new content every week and that will be accompanied by other actions to renew the Cluster’s image. You can watch the pieces here.

Watch the conferences of the Audiovisual Talent Week

The Audiovisual Talent Week, an idea of the Audiovisual Cluster of Catalonia with the aim of connecting the emerging talent of universities with industry, celebrated its sixth edition in a hybrid format -online and face-to-face-, from December 1st to 4th.

The Talent Week has had an extensive program with round tables and debates about the last trends in the audiovisual sector, sessions with experts that bring together students, established professionals and prominent figures in the audiovisual sector and activities that connect this university talent with the audiovisual industry.

The sessions were streamed during the week by more than 3,000 users, now they can be retrieved on the youtube channel of the Audiovisual Cluster of Catalonia.

We would like to thank the participation and trust of the audience, as well as that of more than 130 companies in the sector that have participated in the activities and the students and universities that once again have presented their projects at the University-Industry Audiovisual Pitching.

900 professionals participate in the 7th edition of the Zoom Marques

Today we saw the seventh edition of Zoom Marques, an annual event organized by the Audiovisual Cluster of Catalonia in collaboration with Foment del Treball, the Association of Communication Managers Dircom Catalonia and the Barcelona Marketing Club.

The debate was attended by three experts in communication and marketing from companies that have stood out for their ability to adapt during the health crisis: Jordi Urbea, Senior Vice President of Ogilvy Spain and CEO of Ogilvy Barcelona; Cristina Vall-Llosada, Global Director of Corporate Communication at SEAT and Pol Vilà, Director of Digital Marketing at Filmin. It has been moderated by journalist Xantal Llavina.

The event began with a presentation of the debate on an interactive set, with the use of augmented reality and holographic teleportation. With this introduction, the Audiovisual Cluster of Catalonia wanted to show the advantages of using new technologies to promote new ways of communicating and highlighting the key role of the audiovisual sector for large companies.

The three speakers agreed that brands need to generate security, send energy and positivity, provoke more confidence and further personalize the messages to reactivate consumption. Jordi Urbea commented that “it is time to regain trust, brands must dare to invest in communication and generate security. We must explain that everything will go well, that we will move forward. It is essential to build trust.”

Cristina Vall-Llosada, added that brands will have to review their purpose and adapt to what consumers expect, especially the youngest, who no longer have enough with a good product, but demand socially responsible companies.

In the words of Pol Vilá, “digitalisation must not involve dehumanizing, on the contrary”. In his view, brands need to start digitizing, but with people behind them to control and interpret the algorithms as in the case of Filmin, where a team of curators selects the film offering.

Finally, and in response to viewers’ questions, the speakers emphasized the importance of personalization in current communication and the targeting of the target audience without losing sight of the human aspect, knowing who our consumers are, where they are. and what interests them.

Zoom Marques 2020 – Brands&Covid: Post-Covid Audiovisual, Communication and Marketing Strategies

Zoom Marques is the annual meeting on brand communication promoted by the Audiovisual Cluster of Catalonia with the collaboration of Foment del Treball, Dircom Catalunya and Club Marketing Barcelona, ​​for advertising professionals, communication managers, corporate communication managers, marketing and prominent agents in the audiovisual sector in Catalonia.

It aims to reflect and analyze innovations and disruptive trends in the audiovisual, communication and advertising landscape.

In the recent months, we have observed an exponential acceleration of digitization and the application of Artificial Intelligence and Big Data, as well as the importance of personalizing to the maximum in order to offer content adapted to the needs of each type of consumer. Also, there has been an increase in social and leisure content based, mainly, on platforms.

In time of confinement, there have been notable changes in audiovisual consumption: there has been an increase of 112% in television and radio monitoring, 45% in reading digital media and 55% in monitoring social networks. At the same time, the need to adopt values ​​such as sustainable consumption is being highlighted, while brands show their social commitment.

Given this new normality, we ask ourselves if we are also facing a new paradigm of communication, what will be the needs in teleworking work environments, how habits, leisure and the needs of consumers have changed and what they expect from brands, those that have to be adaptable and resilient.

The seventh edition of Zoom Marques entitled Brands&Covid gathers all these questions to debate the communication strategies that have originated in times of coronavirus in an online roundtable that can be followed remotely next May 27 at 10am .

To participate as a public you must register here .

Before the session you will receive an email with instructions to access the online event.


Jordi Urbea, Senior Vice President d’Ogilvy Spain and CEO d’Ogilvy Barcelona.
He is one of the pioneering professionals on the Internet in our country, an expert in the digital transformation of companies, businesses and brands. He has worked with major brands from Ogilvy, a multinational marketing, communication and advertising agency with 131 offices worldwide and more than 20,000 employees. He has been responsible for the digital transformation of the company in Barcelona and the driving force behind Ogilvy Upcelerator, the first startup accelerator for the firm in the world. He coordinates the master in Direct and Digital Marketing at UPF, is a lecturer and author of several books.

Cristina Vall-Llosada, Head of Corporate Communication at SEAT
Graduated in Communication and Public Relations, she joined at SEAT in 2010. She has led the largest corporate communication offensive in the history of the automobile firm, helping to increase its position as an internationally recognized company. Previously, she was director of the Barcelona delegation and a member of the Porter Novelli Management Committee (currently Omnicom PR Group) and professor of crisis communication management at the University of Girona.

Pol Vilà, Director of Digital Marketing at Filmin
He leads the digital strategy of the online cinema platform Filmin and is also Storytel Spain’s Social Media Strategist and digital communication and marketing consultant. Previously, he worked as Director of Social Media at Equipo Singular, leading the work with brands such as Cinco Jotas, Logitech, Moët & Chandon, Rabat, Le coq sportif, Bodegas Torres, among others.


Xantal Llavina, Journalist and Director and conductor of the programme Revolution 4.0
Graduated in Journalism and in Business Sciences, she currently directs and conducts the fourth season of the program Revolution 4.0 on Catalunya Radio as well as the television version on TV3. He has worked in numerous media such as TVE, ElPuntAvuiTV, Barça TV, RAC1 or El Periódico of Catalonia, among others. She has been awarded six recognitions for her journalistic work, including the 2018 Women’s ICT Outreach Prize for the Generalitat of Catalonia. She is the author of the book Facebook: Improve your relationships knowing the social network that connects the world </ em>, published by Profit Editorial.

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Primera experiència professional per a joves titulats en audiovisual

El Clúster Audiovisual de Catalunya convida a estudiants universitaris amb motivació i aptituds per a la creació audiovisual a participar en l’edició de 2019 del Pacte del Talent.

Es tracta d’una iniciativa que té com a objectiu oferir una primera experiència de professionalització a joves titulats recents en l’àmbit de l’audiovisual i que estan donant les seves primeres passes en la vida laboral. Amb la tutorització de professionals del sector, es realitzaran projectes audiovisuals en connexió amb companyies emergents de les arts escèniques que posteriorment es mostraran durant la Setmana del Talent Audiovisual. Els projectes es realitzaran abans de finals de novembre de 2019 i no seran remunerats.

Per a més informació sobre el procediment de selecció, escriviu a abans del 10 de setembre de 2019.

Llegiu aquí les bases de participació.

A continuació podeu veure els treballs de l’edició de 2018:

El 5G i l’entreteniment

El workshop La tecnologia 5G: oportunitats per al sector mobilitat, esports i entreteniment ha donat continuïtat al laboratori que es va iniciar l’any passat i en el que el Clúster Audiovisual va estar activament implicat. La trobada, que va tenir lloc al Circuit de Barcelona-Catalunya ha posat en contacte el sector audiovisual amb d’altres professionals del Mobile World Capital amb presentacions dels aspectes més rellevants de la tecnologia i casos d’ús presentats al MWC19. Watchity, BTV, Visyon i Ebantic van ser els socis del clúster presents a la jornada.

Aquesta activitat es troba dins del programa d’innovació digital, audiovisual i noves tecnologies del clúster audiovisual de Catalunya.
Amb el suport

Presentació del Pacte del Territori al MAC de Granollers

El Mercat Audiovisual de Catalunya de Granollers ha acollit la jornada Pacte del territori, espais de l’audiovisual. Coorganitzada pel Clúster Audiovisual de Catalunya i el Mac, ha consistit en una taula de treball amb els representats dels centres audiovisuals de Cornellà, l’Hospitalet de Llobregat, Terrassa i Vilanova i la Geltrú. Es tracta de la primera posada en comú d’aquestes quatre iniciatives impulsades pels seus respectius ajuntaments i que tenen en comú una forta vinculació amb la ciutadania, un interès i preocupació per la formació i per donar suport a l’emprenedoria i empreses vinculades del sector.

Moderada pel consultor en comunicació Daniel Condeminas, la taula ha comptat amb la participació de Cristina Brandner (gerent del Parc Audiovisual de Catalunya), Javier González (director general del Citilab), Joan-Carles Lluch (director gerent de Neàpolis) i Sandra Ruiz (cap de projectes d’innovació social i responsable de Torre Barrina).

S’han exposat visions, expectatives i potencialitats del que pot ser un pacte, un treball conjunt per al desplegament d’una xarxa col·laborativa que defensi interessos compartits. Alguns dels temes tractats han estat la necessitat de pactar i definir una consciència col·lectiva que atorgui una legitimitat comuna en la seva interlocució amb les administracions; posar en valor el potencial econòmic, educatiu i industrial de l’audiovisual; i explorar les possibilitats d’internacionalització.

Aquesta activitat es troba dins del programa d’innovació digital, audiovisual i noves tecnologies del clúster audiovisual de Catalunya.
Amb el suport