• Facebook
  • Twitter
  • Instagram
  • Youtube
  • LinkedIn
  • BE A MEMBER
  • CONTACT
  • Català Català Catalan ca
  • Español Español Spanish es
  • English English English en
Clúster Audiovisual
  • HOME
  • CLUSTER
  • LINES OF WORK
  • PROJECTS
    • TALENT WEEK
    • INPUT 2022
    • ISE FAIR
    • ZOOM BRANDS
    • OPEN TALENT
    • TALLENT ALLIANCE
  • MEMBERS
  • PLAY
  • WHAT’S NEW
    • AGENDA
    • NEWS
  • English
    • Catalan
    • Spanish
  • Search
  • Menu Menu

Zoom Marques – The brands evolve to reach the millennial

20 de March de 2019/0 Comments/in Uncategorized /by admin

On Tuesday, March 19th, was held the sixth edition of Zoom Marques, a seminar organized by the Clúster Audiovisual de Catalunya and with the collaboration of the Associació de Directius de Comunicació DIRCOM i Foment del Treball Nacional and the support of  CaixaBank and the Department of the Presidency of the Generalitat de Catalunya.

More than 200 communication professionals focused on Foment del Treball Nacional to know the techniques and values ​​that accompany the new generations; the millennial and Z Generation. With us were Adrià Farrero, director of strategic planning at BuzzFeed NY, Jordi Rosàs, founder of the creative agency  &Rosàs, Noemí Cuní, director of the content agency Broadcaster and Laia Mas, director of Public Affairs & Sustainability of Danone Iberia

This edition has focused on the profile of the new consumer, which rejects the little compromise and lives apart from solid advertising structures. This new generation is able to live in an ephemeral world but at the same time has great values.

The guests, to discuss how to reach this new audience, have participated in a round table moderated by Miquel Pellicer, Communications Director of Lavinia. The speakers came to the conclusion that these newly committed generations need and want real stories, that brands connect with their concerns, which is why companies, if they want to reach this public, can not be independent in the environment that it exists. In conclusion, a sincere and immediate communication is needed.

Finally, after reflections on the future of communication and how to reach these new audiences, attendees have been able to enjoy a networking space to open new links and debate, even more, about how communication evolves and where we are lead to.

Soon we will add the gallery of images of the day.

 

Zoom-Marques eng

Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on LinkedIn
  • Share by Mail
https://www.clusteraudiovisual.cat/wp-content/uploads/2019/03/Zoom-marques-2019_Noticia.png 301 721 admin https://clusteraudiovisual.cat/wp-content/uploads/2021/02/Logo-ClusterAudiovisual-1.png admin2019-03-20 11:21:532022-07-18 14:33:54Zoom Marques – The brands evolve to reach the millennial
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Entrades recents

  • The Cluster, main character of the major audiovisual week in Barcelona
  • The 44th edition of INPUT lands in Barcelona
  • Open Talent International Pitching
  • Play Cluster AV is born
  • Watch the conferences of the Audiovisual Talent Week

Subscribe to the newsletter

SUPPORTED BY:

Via Laietana 32-34 4ª planta . Barcelona 08003. Telf: 616663567

   

Terms of Use

© 2020 Clúster Audiovisual de Catalunya

Web developed by La Saladeta

The projection of sport through the audiovisual Animation, virtual reality and digitization of content at the member’s breakfast...
Scroll to top

Utilitzem cookies pròpies i de tercers per millorar els nostres serveis mitjançant l'anàlisi dels seus hàbits de navegació. Si continua navegant, considerem que n'accepta el seu ús. Pot canviar la configuració o obtenir més informació aquí.

AcceptoNo acceptoMés informació

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refuseing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Google Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

If you do not want that we track your visit to our site you can disable tracking in your browser here:

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Other cookies

The following cookies are also needed - You can choose if you want to allow them:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Política de privacidad
Accept settingsHide notification onlyMés informació
Open Message Bar