Catalunya, Virtual Production
A video podcast showcasing Catalonia’s leadership in virtual production through discussions with experts and industry professionals.
The podcast, comprising three episodes, highlights Catalonia’s strengths in the virtual production industry using LED screens: infrastructure, training, and talent.
ZOOM BRANDS
Zoom Brands 2025 – How do fashion brands communicate?
Video summary of the Zoom Brands 2025 event, held on April 9, 2025, at the Foment del Treball Auditorium. Featuring an opening keynote by Edu Pitarch, creative director of Hamlet. Featuring a roundtable discussion with Montserrat Figueras, CEO of Sita Murt; Xavi Berneda, CEO of Munich Sports; Iria Pérez, Director of Corporate Communications and PR at TOUS; and Felipe Cano, Brand Manager at The Animals Observatory. Moderated by Maria Almenar, journalist and fashion communicator.
Zoom Brands 2024 – How do food brands communicate?
Video summary of the Zoom Brands 2024 event, held on May 29, 2024, at the Foment del Treball Auditorium. Featuring an opening keynote by Marta Delgado del Río, Account Manager at Innova Market Insights. Featuring a roundtable discussion with Javier Coromina, Communications Director at Idilia Foods (ColaCao, Nocilla); Sophie Pagnon, Chief Communications, Marketing & Impact Officer at Veritas; Àngela Folguerola Llorca, Head of Communications, Social Media, Public Relations, and Internal Communications at Ametller Origen; and Lalo Agustina, Communications Director at La Menorquina. Moderated by Bibiana Ballbè, journalist and CEO of TheCreative.
Zoom Brands 2023 – Artificial intelligence for brand communication
Video summary of Zoom Marques 2023, held on May 9, 2023 at Foment del Treball. With an introduction by David Lahoz, Product Strategist at TAPPX and a round table debate moderated by the journalist and CEO of TheCreative Bibiana Ballbè with Albert Giménez, Business Development Manager of Wildbytes; Josep M. Ganyet, CEO of Mortensen and UPF professor; and Ramon Arteman, Director of Metropolitana.
ISE
ISE 2025
Summary of activities organized by the Catalan Audiovisual Cluster or with its presence at ISE 2025, the world’s largest audiovisual and integrated systems fair, held at Feria Gran Vía from February 4 to 7, 2025.
ISE 2025 – The members of the Catalan Audiovisual Cluster
We review the member companies of the Catalan Audiovisual Cluster present at the ISE Fair, held at the Barcelona Gran Via Fair from February 4 to 7, 2025.
ISE 2024
Video summary of all the activities organized by the Catalan Audiovisual Cluster as part of ISE 2024, the world’s largest audiovisual fair held at Fira Gran Via from January 30 to February 2, 2024.
CATALUNYA, VIRTUAL PRODUCTION
Episode 3
This episode features leading professionals in LED virtual production from across the country: David Monguet, Virtual Production Supervisor; Tomás Ybarra, Director of Photography; and Sergio Ochoa, VFX Supervisor at Antaviana Films. They share the advantages of using LED virtual production through real-world case studies and reflect on the challenges and future of this technology. The episode is moderated by Antoine Vaxelaire from Plató Nou-Appia and includes the participation of Mike Blackman, Managing Director of ISE.
Episode 2
This episode focuses on the professional profiles involved in virtual production and the training programs being developed around it in Catalonia. It features Ivan Garriga from Pijama Studio, Miquel Garcia from Gestmusic, Irene Figueres from APPIA, and Floren Magrinyà from FX BCN Film School, moderated by Antoine Vaxelaire from Plató Nou-Appia. The episode also includes the participation of Mike Blackman, Managing Director of ISE.
Episode 1
The first episode features the participation of Cristina Brandner, manager of Parc Audiovisual de Catalunya, Antoine Vaxelaire, co-founder and creative director of Plató Nou-Appia, and Demian Sabini, executive producer of virtual production at Grup Mediapro, and is moderated by Bibiana Ballbè, journalist and CEO of TheCreative. In this episode, a detailed overview of virtual studios in Catalonia is provided, including their basic operation and the benefits they bring to the sector.
TALENT WEEK
Talent Stories, 10 Years of Talent Week
This piece invites us to review some of the stories of participants from various editions of Audiovisual Pitching.
Talent Week 2024
Video summary of Audiovisual Talent Week 2024, held from November 25 to 29, 2024, at the Disseny Hub Barcelona.
Talent Week 2023
Video summary of Talent Week 2023, which took place from November 13 to 17, 2023 at Disseny Hub Barcelona.
PLAY CLUSTER AV
New forms of digital imaging
We talk to Filmin about the role of the digital image in the online actual world and new technologies. At the beginning of 2024, they created the Filmin Glitch channel, which brings together documentary, fiction, experimental movies… that try to put these reflections on the table.
Anime for all ages
We talk to SelectaVisión, distributor of anime (Japanese animation) for 25 years, about how the anime boom of the 80s and 90s in Catalonia has made this generation want to continue consuming anime to this day. To adapt to new forms of content consumption, they have created Anime Box, a streaming platform with quality anime content.
The power of immersive sound with d&b audiotechnik
We talk to d&b audiotechnik about the importance of immersive sound and its present. Specializing in the creation of loudspeakers, with their Soundscape technology they bring immersive sound to live music to bring the audience closer to the artist.