DATE

2025-2026

PARTNERS INVOLVED

Àmbit Clúster, Clúster Audiovisual de Catalunya, Framemov, Luxes, Laurel Visuals, CETT, UDIT, Verum.

INSTITUTIONS

AEI (Innovative Business Clusters) – Ministerio de Industria, Comercio y Turismo, Spanish Government.

STATE

Ongoing Project.

ABSTRACT

GIVAH is a project exploring the potential of AI to transform the design and development processes of spaces, products, and services within the hospitality sector. The initiative connects the audiovisual and technological ecosystem with the habitat industry to incorporate new creative methodologies and digital tools into the conception of experiences linked to spaces.

The project combines advanced generative AI techniques with immersive technologies and spatial computing to create participatory workflows that allow for the visualization, experimentation, and validation of new concepts under conditions similar to the actual use of spaces. This approach enables the exploration of new applications of audiovisual technology in the design of spatial experiences and opens new avenues for collaboration between companies from different sectors.