AUDIENCES IN THE AGE OF ALGORITHMSCONVERSATION WITH TALENT · EDUARD SOLA & JÚLIA DE PAZTHE FASCINATING JOURNEY OF PRODUCTIONMEET THE EXPERTS · ANIMACIÓMEETINNOVATIONS
Conference · Audiences in the Age of Algorithms
Tuesday 25th November
From 10am to 2pm
Auditorium of the Disseny Hub Barcelona (Plaça de les Glòries Catalanes, 38)
Entry is free upon registration
The conference will be held in Catalan & Spanish and will feature two keynote talks and two panel discussions, with a break from 11:45am to 12:15pm
Presented and moderated by Marina Romero, journalist at 3Cat.
10am · Keynote “Reality and Challenges of Audience Measurement”
With Miguel Ángel Fontán, General Director of AIMC (Association for Media Research)
The keynote will address the key principles of audience measurement and its implementation in Spain. It will explain the different audience measurement models, their characteristics, advantages, and limitations, as well as the current challenges faced by the industry. Technology is advancing faster than measurement. Media and audiovisual content now transcend traditional television within the digital universe. Multiple touchpoints, diverse and ever-changing devices, and new approaches… What is the industry doing? What can we expect?
10:45am · Roundtable “Trends and Innovations in Audience Measurement”
How is technology revolutionizing the way we measure and interpret audiovisual consumption?
This session will explore algorithms and artificial intelligence, real-time audience measurement, cross-channel data integration (TV, digital platforms, and online environments), as well as hyper-segmentation, engagement, and programmatic advertising.
Top-level speakers will share their insights and experiences from different areas of the industry. An essential discussion to understand the latest trends in audience measurement and how they are reshaping media and advertising strategies.
With Eduard Nafria, Insights & Business Development Director at Kantar Media; Carles Manteca, Media Business Developer at Konodrac; Ricardo Vaca CEO at Barlovento Comunicación; and David Sánchez, Director at GfK.
11:45am · Coffee break
12:15pm · Keynote “The Alpha DNA Enigma: Decoding the Keys to the Next Generation”
With Regina Arenas Rovira, Head of the Citizenship Knowledge Hub at 3Cat
Young people are the future — but what are Alphas like today? Born after 2010, the oldest are already entering adolescence. Technology is not an aspiration for them; immediacy is essential. They are community builders who need to express themselves freely.
Discover how the Innovation and Knowledge team at 3Cat uses research on the motivations and needs of Alphas to strengthen the bond with audiences and create meaningful content in a hyper-fragmented media landscape full of challenges and opportunities.
12.45pm · Roundtable “From Zapping to the Algorithm”
How has content consumption changed in the digital age? This roundtable will explore the evolution of audience habits — from traditional channel surfing to new algorithm-based decision engines. Topics will include content fatigue, the most successful genres and formats, hit content, and the growing power of audiences in shaping programming. An essential conversation to understand how audiences and technology are redefining the future of media.
With Maties Ramos, Head of the Innovation, Insights and Audiences Department at 3Cat; Laura Folguera, Content Director of La 2 Catalunya; Georgina Ferri, General Director of BETEVÉ; and Miquel Herrada, Director of Operations at La Xarxa Audiovisual Local (XAL).
More information about the speakers:
Marina Romero
She began her career at Ràdio Sant Cugat. After hosting the program “País km 0” for two seasons on La Xarxa de Comunicació Local and working at Catalunya Ràdio as a news editor and presenter since 2018, in September 2024 she became the host of the current affairs program “Mésnit” on 3Cat.
Eduard Nafria
Director of Insights and Business Development at Kantar Media, responsible for new projects in digital measurement, TV census data audience, integration with other information panels, social audience, and out-of-home audience measurement. Over the years, he has held several positions at Sofres Audiencia de Medios, TNS, and Kantar Media, including Director of Statistics, Director of Software Development, Commercial Director, and Technical General Director.
Miguel Ángel Fontán
General Director of the Asociación para la Investigación de Medios de Comunicación (AIMC). The association conducts the Estudio General de Medios (EGM), as well as other market research studies related to the media industry, audience measurement, and consumer behavior, in addition to auditing external measurement operations.
Carles Manteca
Media Business Developer at Konodrac and consultant specializing in innovation, strategy, and content. With more than 25 years of experience, he has worked in leading media groups in Spain such as Mediapro Group, PRISA Group, GODÓ Group, and 3Cat, where he served as Director of Broadcasting and Programming for the channels, as well as Marketing and Commercial Director for all the corporation’s media outlets.
Ricardo Vaca
Founder and president of Barlovento Comunicación, a consultancy specializing in the television, audiovisual, and digital ecosystem. Since 1977, he has worked in radio, television, and press, having directed several radio stations. He was General Director of Cadena Rato and the first General Director of Onda Cero. He also worked at Antena 3 Radio and TV, where he held various operational management positions.
David Sánchez
Director at GfK. He has developed his professional career in consulting firms and research institutes with a clear focus on developing measurement and research solutions within the fields of media and consumer behavior. He currently leads the development of nPeople, the “single-source” measurement solution.
Regina Arenas
Head of the Citizenship Knowledge Hub at 3Cat. Psychologist and mediator with more than 18 years of experience in consumer insights. She is responsible for exploring the needs of Catalan citizens to provide a more strategic vision that enhances audience understanding.
Maties Ramos
Head of the Innovation, Knowledge and Audiences Department at 3Cat, responsible for consumption, impact and audience analysis, as well as research and market studies. She has over 20 years of experience in marketing, digital strategy, analytics, and research.
Laura Folguera
Content Director of La 2 Catalunya. She has developed her professional career for over 20 years at RTVE’s Production Centre in Sant Cugat. She began as a reporter for “El Escarabajo Verde” and has since worked in the programmes and news departments in Catalonia. In 2016, she directed the magazine “Tips,” in 2017 she became the coordinator of La 2 in Catalonia, and in 2021 she took on the role of Director of Programme Production at TVE in Catalonia.
Georgina Ferri
General Director of BETEVÉ. She has 18 years of experience in television, digital, and transmedia journalism, 11 of which leading and managing teams in local television (Televisió de L’Hospitalet), at a global digital media outlet in Madrid (Terra.es), and in both print and digital press in Catalonia (ARA newspaper), where she also served as General Director for five years.
Miquel Herrada
Director of Operations at the Xarxa Audiovisual Local (XAL). He has over 20 years of experience in the local audiovisual communication sector in Catalonia and is committed to the digital transformation and innovation of local media.
Conversation with Talent · Eduard Sola & Júlia de Paz
Monday 24th November
From 7pm to 8:30pm
Auditorium of the Disseny Hub Barcelona (Plaça de les Glòries Catalanes, 38)
Entry is free upon registration
The session will be held in Catalan
Director Júlia de Paz and screenwriter Eduard Sola share their journey and experience on how to build stories that captivate audiences. With the support and moderation of the Catalan Film Academy, the session will reflect on the role of new talent in the audiovisual sector, the opportunities to make a name for oneself, and the importance of maintaining an authentic voice amid the challenges of the industry. This session aims to be a space for dialogue and inspiration, to understand how new generations can create from authenticity, sensitivity, and the desire to make fiction a mirror of reality.
Moderated by Laia Aubia, Director of the Catalan Film Academy.
Eduard Sola
He has combined writing for television series (“Sé quién eres”, “Benvinguts a la família”, “Cites”) with screenwriting for films (“Barcelona, nit d’estiu”, “Barcelona, nit d’hivern”, “María (y los demás)”, “La voluntaria”, “La virgen roja”).
In 2024, he premiered as a screenwriter with “Casa en flames”, directed by Dani de la Orden, which became the most successful Catalan film at the box office to date and earned him a Gaudí Award, a Goya Award, and a Feroz Award for Best Original Screenplay. That same year, he also participated in the series “Querer”, directed by Alauda Ruiz de Azúa, for which he won a Feroz Award for Best Series Screenplay alongside Júlia de Paz.
Júlia de Paz
She began her professional career with her debut feature, "Ama" (premiered at the Málaga Film Festival, where it received the Silver Biznaga for Best Leading Actress and the Feroz Puerta Oscura Award for Best Film, and was later nominated for the Goya Award for Best Adapted Screenplay).
Her next project, the short film "Harta" (winner of three Biznagas at the Málaga Film Festival, the Gaudí Award for Best Short Film, among others), served as the seed for her second feature film, "La buena hija", which will premiere at the Tallinn International Film Festival.
In 2024, she worked as second director on the series "Las largas sombras" (Clara Roquet, produced by Disney+), and during the latest edition of the San Sebastián Film Festival, the series "Querer" (directed by Alauda Ruiz de Azúa) was screened, for which she co-wrote the script alongside Eduard Sola.
Laia Aubia
She worked as a researcher and lecturer at Pompeu Fabra University (UPF) and contributed to the creation of the Audiovisual Production Observatory (OPA). In 2007, she coordinated the Barcelona-Catalunya Film Commission, and in 2010, she became the head of distribution at the DocsBarcelona Festival.
Since 2018, she has been the Director of the Catalan Film Academy, the organization behind initiatives such as the Gaudí Awards and the Pepón Coromina Award, where she oversees the preselection processes and coordinates all related training and networking activities.
Roundtable · The Fascinating Journey of Production
Tuesday 25th November
From 6:30pm to 8:15pm
Auditorium of the Disseny Hub Barcelona (Plaça de les Glòries Catalanes, 38)
Entry is free upon registration
The session will be held in Catalan
Behind every film, series, or documentary lies a journey full of creative decisions, logistical challenges, and a strong dose of strategic vision. This session aims to uncover how an audiovisual project is brought to life—from its initial idea to its arrival on screens—focusing on a key yet often underappreciated figure: the executive producer. From the conception of the project and the search for funding and co-producers to team management and coordination with creators, broadcasters, and platforms.
The speakers will share how to strike a balance between creativity and financial viability, how major production decisions are made, and what new trends are shaping the audiovisual landscape in Catalonia and beyond.
An essential gathering to understand how production is far more than logistics and budgets—it is vision, leadership, and passion for making stories that move us come to life.
With Tono Folguera from Lastor Media, Mireia Graell from Ringo Media and Arlette Peyret from Brutal Media. Moderated by Xavier Atance from Benecé Produccions.
In addition, we will have the presence of:
- Gerard Simó and Adriana Ulldemolins, members of the Vigília Collective, creators of L’edat imminent (Talent Week 2021 project). Film nominated for the Gaudí Award for Best New Direction. It has been awarded the Best Spanish Film Screenplay Award at the Gijón Festival, has obtained the Special Mention of the Jury at the Cork Festival, the Málaga Work in Progress National Award 2023 and the Special Award at the Giffoni Festival.
- Laura Torres, director of Corral Negro (Talent Week 2023 project). Selected at the International Short Film Festival Interfilm Berlin (Green Film Competition section), the Almargo International Film Festival (official national short film section) and the London Awards International Film Festival (Best International Short Film – Winner Gold Documentary award).
Tono Folguera
He has a career of over 20 years in the production of documentaries and fiction films. He is the founder of the production companies Lastor Media and Vilaüt Films and has collaborated with directors such as Clara Roquet ("Libertad"), Carla Simón ("Alcarràs"), Carlos Marques-Marcet ("Polvo serán"), Elena Martín Gimeno ("Creatura"), Mikel Gurrea ("Suro"), Marcel Barrena ("Mediterráneo"), Mounia Akl ("Costa Brava"), Patricia Font ("El maestro que prometió el mar"), and Carles Bosch ("Petitet").
He won the Golden Bear at the 2022 Berlin Film Festival for the film Alcarràs. Among his main achievements are three Goya Awards from the Spanish Film Academy, ten Gaudí Awards from the Catalan Film Academy, three nominations for the European Film Awards, and two Golden Biznagas at the Málaga Film Festival. His most recent production, Forastera (Lucía Aleñar), received the FIPRESCI Prize at the Toronto Film Festival.
Mireia Graell
In 2017, she founded Ringo Media, a production company committed to authentic storytelling. Some of her recent films include “Matria” by Álvaro Gago (premiered at Berlinale Panorama), “Diari de la meva sextorsió” by Patricia Franquesa (winner of the Gaudí Award for Best Documentary), and “La furia” by Gemma Blasco (premiered at SXSW in Austin and winner of three Biznagas at the Málaga Film Festival).
Arlette Peyret
Business director and executive producer with over 18 years of experience in the audiovisual industry, leading the development and production of TV series, films, documentaries, and entertainment formats.
As an executive producer, her credits include “El Mapa de los anhelos” (Netflix, upcoming release), “Asalto al Banco Central” (Netflix), “Vintage” (3Cat), “La Academia” (Sony Pictures Television), “Las cintas de Rosa Peral” (Netflix), “Bienvenidos a Edén” (Netflix), “El Club de los Lectores Criminales” (Netflix), “El Caso Wanninkhof-Carabantes” (Netflix), “This is Football” (Amazon Prime), “Les de l’hòquei” (Netflix, 3Cat), and “This is Art” (Movistar, 3Cat), among others.
Xavier Atance
In 1986, he founded Benecé Produccions, where he serves as managing director and production designer. He has been president of PAC (2006–2012), president of PROA, and a member of the boards of FAPAE and PIAF. He is currently a board member of the Catalan Audiovisual Cluster.
As an executive film producer, he has participated in titles such as “El sueño de Sigena”, “Mujeres calvas”, “El cadáver de Anna Fritz”, “Fènix 11·23”, “Les dues nits d’ahir”, “Maragall i la Lluna”, “Los condenados”, “El payaso y el Führer”, “Dies d’agost”, “El caso Pinochet”, and “Cravan vs. Cravan”, among others.
In television, he has created and produced formats such as “Gent de Mercats”, “Helvètica”, and “Bogeria a la pastisseria”. At the same time, he has developed an extensive teaching career in universities and master’s programs.
Meet the Experts · Animation
Thursday 27th November
From 5pm to 6:45pm
Room L/M of the Disseny Hub Barcelona (Plaça de les Glòries Catalanes, 38)
Entry is free upon registration
The session will be held in Catalan & Spanish
A meeting point to gain an in-depth understanding of the work carried out in different audiovisual professions, led by expert women who, in conversation with the attending audience, share the day-to-day aspects of their work.
This year, the focus will be on the roles and tasks involved in the field of animation with Anna Solanas, Lyona Ivanova, Paula Martín, Daniela Belmonte and Yennifer Jaramillo.
Anna Solanas
In 2001, together with Marc Riba, they created the graduation project "El negre és el color dels déus," which became their first short film and marked the beginning of a collaboration that now spans 18 years. In this initial project, they established the foundations of their style, heavily influenced by Eastern European and former Soviet Union children’s animation from the second half of the 20th century, where puppets take center stage.
Through their own production company, "I + G Stop Motion" (founded in 2004), they have produced seventeen short films. Their projects have been featured in over 2,000 festivals across five continents, winning more than a hundred awards, including a Goya nomination, the Méliès d’Argent for Best European Short Film, and a Gaudí Award.
In March 2013, they occupied one of the halls of the prestigious Museo da Marioneta in Lisbon, exhibiting all the protagonists of their projects.
They have also given lectures at international animation festivals such as Anim’est in Bucharest (Romania), Animated Dreams in Tallinn (Estonia), Multfilm in Krasnoyarsk (Russia), monstra in Lisbon (Portugal), and FestAnka in Zilina (Slovakia), and have served as jurors for both national and international animation and film festivals.
Lyona Ivanova
Marta Puig (Lyona Ivanova) is a director and illustrator. She trained at ESCAC and graduated in 2001 with a specialization in directing. For her final graduation project, she created a stop-motion short film, “La bici roja.”
Since then, she has directed around a hundred music videos for bands such as Love of Lesbian, Sidonie, Lori Meyers, Leiva, Carlos Sadness, Amaral, Pau Vallvé, and The New Raemon.
In the advertising world, she has produced several stop-motion commercials for clients including Mans Unides, UNICEF, Estrella Damm, Royal, and Nestlé.
She has taught stop-motion techniques in the Master’s program in Scenographic Design at Elisava. She combines directing with illustration and has published 20 books to date; her first was the story written by Santi Balmes of Love of Lesbian, “Jo mataré monstres per tu,” and she recently published “Sex¡oh!”, which discusses female sexuality, sexual education, and the pursuit of pleasure. She is currently in production on her first animated feature film, “El dia que Ewan McGregor em va presentar els seus pares.”
Paula Martín
She is an Environment Artist with knowledge of Technical Art and experience working with game engines such as Unity and Unreal Engine.
In 2014, she completed a Higher Vocational Training program in 3D Animation, Video Games, and Interactive Environments. Afterward, in 2016, she continued her studies with a degree in Artistic Creation for Video Games.
She currently works as an Environment Artist at Penguin Armada and has previously collaborated as a freelance artist with several companies, including Paradox Interactive. She also has experience teaching 3D Art at various schools.
Daniela Belmonte
With a deep passion for storytelling and animated cinema, she began her career as a 3D generalist after graduating in Animation and Digital Art in Mexico. During this period, she discovered her vocation for character animation, which led her to an intensive summer course at Vancouver Film School and later motivated her move to Barcelona to specialize in animation and storytelling at Pepe School Land.
Her career spans projects in video games, virtual reality, and advertising, and she has collaborated on productions such as a VR experience of "Black Mirror" and the music video "Paranoia" by Heartsteel, where she brought the iconic characters from "League of Legends" to life.
After her recent participation as an animator on the pilot of the independent series "Catwalk," her current focus is on independent animation, where she seeks to explore new ways to continue improving and begin telling her own stories.
Yennifer Jaramillo
She is a 3D animator trained at Pepe School Land, with experience in advertising, video game development, and independent animation projects.
She has worked on advertising campaigns for The Glenlivet, collaborated on the development of a video game by the Spanish artist Okuda San Miguel, and recently participated in the pilot of the independent series "Catwalk," winner of the Next Lab Generation 2024.
She is currently part of the animation studio Boni is Scared, where she collaborates on a new independent project. Her approach combines technical skill, creativity, and visual storytelling to bring ideas to life with personality and emotion.
MeetInnovations
Tuesday 25th November
From 3:30pm to 5:30pm
Foyer Room of the Disseny Hub Barcelona (Plaça de les Glòries Catalanes, 38)
Entry is free upon registration
The session will be held in Catalan
MeetInnovations is a series of sessions dedicated to presenting and showcasing the most innovative university research, investigation, and business projects in the audiovisual field. These meetings serve as a connection point between students, researchers, educators, and industry professionals, with the aim of highlighting emerging research and solutions that can transform the audiovisual landscape.
Each session includes project presentations, spaces for debate, and networking opportunities, fostering knowledge exchange that promotes collaboration and inspires new ideas in audiovisual technologies.
This is an initiative of the University-Business-Technology working group.
On this occasion we will be able to learn about four projects:
AI&Music
CIT UPC – Centre d’Innovació i Tecnologia de la Universitat Politècnica de Catalunya
Presented by: Ferran Marques and Carles Sora, co-principal researchers of the project.
AI & Music powered by S+T+ARTS (Science, Technology & the Arts) was a European project promoted by Sónar, the UPC and Betevé that explored the links between artificial intelligence and musical creation. The program combined performances, workshops and artistic research to show the possibilities of machine learning applied to music. The Thinking Lab was the nerve center, a space for co-creation and debate between artists, scientists and professionals. Co-creation groups have also been developed that have experimented with neural networks, emotion analysis and motion capture. The project culminates in a paper that has collected emerging practices and challenges on music and AI.
CLIPE
CIT UPC – Centre d’Innovació i Tecnologia de la Universitat Politècnica de Catalunya
Presented by: Maria del Mar Nicolàs, Department of Innovation and Technology Transfer at the UPC.
The CLIPE project develops new techniques for creating and controlling interactive virtual characters, taking advantage of advances in human digitization, artificial intelligence and visualization technologies. It focuses on training a new generation of researchers through a multidisciplinary network that integrates universities, research centers and companies. The aim is to address both technical aspects and transversal skills, combining academic research and practical applications. Leading European partners, both in education and industry, participate to ensure the impact and transfer of knowledge. CLIPE seeks to enrich virtual environments by making them more alive, populated and interactive for diverse uses such as virtual reality, simulation and immersive digital content.
Un projecte de la investigadora Núria Pelechano.
DocIA
Fundació Bosch i Gimpera (UB)
Presented by: Jordi Vitrià, professor at the University of Barcelona and director of the Chair of AI and Media (UB-3Cat); and Patricia Huguet from Nextus.
DocIA is a pioneering initiative, developed in collaboration between next us, the platform for teachers who want to educate in critical thinking, and the University of Barcelona, which explores how generative artificial intelligence can transform the educational value of documentary films. The aim is to extend the useful life and social impact of documentary content, turning it into a pedagogical tool that promotes critical thinking, gender equality, historical memory and media ethics.
FotoNEX
StartUB!
Presented by: Yelena Smirnova, PhD Founder and promoter of FotoNEX, researcher and professor at the University of Barcelona.
FotoNEX is a new way to connect photographers and clients. Its mission is to create the reference platform for booking photography services, guaranteeing trust, transparency, quality and ease for both photographers and clients. For photographers, FotoNEX offers tools to create a professional profile, showcase their portfolio, manage their calendar and availability, and receive payments securely. For clients, it includes an advanced search engine by specialty and location, direct communication, verified reviews, appointment scheduling and a payment system that protects both parties.
CONFERENCES & SESSIONS
Auditorium of the Disseny Hub Barcelona (Plaça de les Glòries Catalanes, 38)
Entry is free upon registration
Conference · Audiences in the Age of Algorithms
Tuesday 25th November
From 10am to 2pm
Auditorium of the Disseny Hub Barcelona (Plaça de les Glòries Catalanes, 38)
Entry is free upon registration
The conference will be held in Catalan & Spanish and will feature two keynote talks and two panel discussions, with a break from 11:45am to 12:15pm
Presented and moderated by Marina Romero, journalist at 3Cat.
10am · Keynote “Reality and Challenges of Audience Measurement”
With Miguel Ángel Fontán, General Director of AIMC (Association for Media Research)
The keynote will address the key principles of audience measurement and its implementation in Spain. It will explain the different audience measurement models, their characteristics, advantages, and limitations, as well as the current challenges faced by the industry. Technology is advancing faster than measurement. Media and audiovisual content now transcend traditional television within the digital universe. Multiple touchpoints, diverse and ever-changing devices, and new approaches… What is the industry doing? What can we expect?
10:45am · Roundtable “Trends and Innovations in Audience Measurement”
How is technology revolutionizing the way we measure and interpret audiovisual consumption?
This session will explore algorithms and artificial intelligence, real-time audience measurement, cross-channel data integration (TV, digital platforms, and online environments), as well as hyper-segmentation, engagement, and programmatic advertising.
Top-level speakers will share their insights and experiences from different areas of the industry. An essential discussion to understand the latest trends in audience measurement and how they are reshaping media and advertising strategies.
With Eduard Nafria, Insights & Business Development Director at Kantar Media; Carles Manteca, Media Business Developer at Konodrac; Ricardo Vaca CEO at Barlovento Comunicación; and David Sánchez, Director at GfK.
11:45am · Coffee break
12:15pm · Keynote “The Alpha DNA Enigma: Decoding the Keys to the Next Generation”
With Regina Arenas Rovira, Head of the Citizenship Knowledge Hub at 3Cat
Young people are the future — but what are Alphas like today? Born after 2010, the oldest are already entering adolescence. Technology is not an aspiration for them; immediacy is essential. They are community builders who need to express themselves freely.
Discover how the Innovation and Knowledge team at 3Cat uses research on the motivations and needs of Alphas to strengthen the bond with audiences and create meaningful content in a hyper-fragmented media landscape full of challenges and opportunities.
12.45pm · Roundtable “From Zapping to the Algorithm”
How has content consumption changed in the digital age? This roundtable will explore the evolution of audience habits — from traditional channel surfing to new algorithm-based decision engines. Topics will include content fatigue, the most successful genres and formats, hit content, and the growing power of audiences in shaping programming. An essential conversation to understand how audiences and technology are redefining the future of media.
With Maties Ramos, Head of the Innovation, Insights and Audiences Department at 3Cat; Laura Folguera, Content Director of La 2 Catalunya; Georgina Ferri, General Director of BETEVÉ; and Miquel Herrada, Director of Operations at La Xarxa Audiovisual Local (XAL).
More information about the speakers:
Marina Romero
She began her career at Ràdio Sant Cugat. After hosting the program “País km 0” for two seasons on La Xarxa de Comunicació Local and working at Catalunya Ràdio as a news editor and presenter since 2018, in September 2024 she became the host of the current affairs program “Mésnit” on 3Cat.
Eduard Nafria
Director of Insights and Business Development at Kantar Media, responsible for new projects in digital measurement, TV census data audience, integration with other information panels, social audience, and out-of-home audience measurement. Over the years, he has held several positions at Sofres Audiencia de Medios, TNS, and Kantar Media, including Director of Statistics, Director of Software Development, Commercial Director, and Technical General Director.
Miguel Ángel Fontán
General Director of the Asociación para la Investigación de Medios de Comunicación (AIMC). The association conducts the Estudio General de Medios (EGM), as well as other market research studies related to the media industry, audience measurement, and consumer behavior, in addition to auditing external measurement operations.
Carles Manteca
Media Business Developer at Konodrac and consultant specializing in innovation, strategy, and content. With more than 25 years of experience, he has worked in leading media groups in Spain such as Mediapro Group, PRISA Group, GODÓ Group, and 3Cat, where he served as Director of Broadcasting and Programming for the channels, as well as Marketing and Commercial Director for all the corporation’s media outlets.
Ricardo Vaca
Founder and president of Barlovento Comunicación, a consultancy specializing in the television, audiovisual, and digital ecosystem. Since 1977, he has worked in radio, television, and press, having directed several radio stations. He was General Director of Cadena Rato and the first General Director of Onda Cero. He also worked at Antena 3 Radio and TV, where he held various operational management positions.
David Sánchez
Director at GfK. He has developed his professional career in consulting firms and research institutes with a clear focus on developing measurement and research solutions within the fields of media and consumer behavior. He currently leads the development of nPeople, the “single-source” measurement solution.
Regina Arenas
Head of the Citizenship Knowledge Hub at 3Cat. Psychologist and mediator with more than 18 years of experience in consumer insights. She is responsible for exploring the needs of Catalan citizens to provide a more strategic vision that enhances audience understanding.
Maties Ramos
Head of the Innovation, Knowledge and Audiences Department at 3Cat, responsible for consumption, impact and audience analysis, as well as research and market studies. She has over 20 years of experience in marketing, digital strategy, analytics, and research.
Laura Folguera
Content Director of La 2 Catalunya. She has developed her professional career for over 20 years at RTVE’s Production Centre in Sant Cugat. She began as a reporter for “El Escarabajo Verde” and has since worked in the programmes and news departments in Catalonia. In 2016, she directed the magazine “Tips,” in 2017 she became the coordinator of La 2 in Catalonia, and in 2021 she took on the role of Director of Programme Production at TVE in Catalonia.
Georgina Ferri
General Director of BETEVÉ. She has 18 years of experience in television, digital, and transmedia journalism, 11 of which leading and managing teams in local television (Televisió de L’Hospitalet), at a global digital media outlet in Madrid (Terra.es), and in both print and digital press in Catalonia (ARA newspaper), where she also served as General Director for five years.
Miquel Herrada
Director of Operations at the Xarxa Audiovisual Local (XAL). He has over 20 years of experience in the local audiovisual communication sector in Catalonia and is committed to the digital transformation and innovation of local media.
Conversation with Talent · Eduard Sola & Júlia de Paz
Monday 24th November
From 7pm to 8:30pm
Auditorium of the Disseny Hub Barcelona (Plaça de les Glòries Catalanes, 38)
Entry is free upon registration
The session will be held in Catalan
Director Júlia de Paz and screenwriter Eduard Sola share their journey and experience on how to build stories that captivate audiences. With the support and moderation of the Catalan Film Academy, the session will reflect on the role of new talent in the audiovisual sector, the opportunities to make a name for oneself, and the importance of maintaining an authentic voice amid the challenges of the industry. This session aims to be a space for dialogue and inspiration, to understand how new generations can create from authenticity, sensitivity, and the desire to make fiction a mirror of reality.
Moderated by Laia Aubia, Director of the Catalan Film Academy.
Eduard Sola
He has combined writing for television series (“Sé quién eres”, “Benvinguts a la família”, “Cites”) with screenwriting for films (“Barcelona, nit d’estiu”, “Barcelona, nit d’hivern”, “María (y los demás)”, “La voluntaria”, “La virgen roja”).
In 2024, he premiered as a screenwriter with “Casa en flames”, directed by Dani de la Orden, which became the most successful Catalan film at the box office to date and earned him a Gaudí Award, a Goya Award, and a Feroz Award for Best Original Screenplay. That same year, he also participated in the series “Querer”, directed by Alauda Ruiz de Azúa, for which he won a Feroz Award for Best Series Screenplay alongside Júlia de Paz.
Júlia de Paz
She began her professional career with her debut feature, "Ama" (premiered at the Málaga Film Festival, where it received the Silver Biznaga for Best Leading Actress and the Feroz Puerta Oscura Award for Best Film, and was later nominated for the Goya Award for Best Adapted Screenplay).
Her next project, the short film "Harta" (winner of three Biznagas at the Málaga Film Festival, the Gaudí Award for Best Short Film, among others), served as the seed for her second feature film, "La buena hija", which will premiere at the Tallinn International Film Festival.
In 2024, she worked as second director on the series "Las largas sombras" (Clara Roquet, produced by Disney+), and during the latest edition of the San Sebastián Film Festival, the series "Querer" (directed by Alauda Ruiz de Azúa) was screened, for which she co-wrote the script alongside Eduard Sola.
Laia Aubia
She worked as a researcher and lecturer at Pompeu Fabra University (UPF) and contributed to the creation of the Audiovisual Production Observatory (OPA). In 2007, she coordinated the Barcelona-Catalunya Film Commission, and in 2010, she became the head of distribution at the DocsBarcelona Festival.
Since 2018, she has been the Director of the Catalan Film Academy, the organization behind initiatives such as the Gaudí Awards and the Pepón Coromina Award, where she oversees the preselection processes and coordinates all related training and networking activities.
Roundtable · The Fascinating Journey of Production
Tuesday 25th November
From 6:30pm to 8:15pm
Auditorium of the Disseny Hub Barcelona (Plaça de les Glòries Catalanes, 38)
Entry is free upon registration
The session will be held in Catalan
Behind every film, series, or documentary lies a journey full of creative decisions, logistical challenges, and a strong dose of strategic vision. This session aims to uncover how an audiovisual project is brought to life—from its initial idea to its arrival on screens—focusing on a key yet often underappreciated figure: the executive producer. From the conception of the project and the search for funding and co-producers to team management and coordination with creators, broadcasters, and platforms.
The speakers will share how to strike a balance between creativity and financial viability, how major production decisions are made, and what new trends are shaping the audiovisual landscape in Catalonia and beyond.
An essential gathering to understand how production is far more than logistics and budgets—it is vision, leadership, and passion for making stories that move us come to life.
With Tono Folguera from Lastor Media, Mireia Graell from Ringo Media and Arlette Peyret from Brutal Media. Moderated by Xavier Atance from Benecé Produccions.
In addition, we will have the presence of:
- Gerard Simó and Adriana Ulldemolins, members of the Vigília Collective, creators of L’edat imminent (Talent Week 2021 project). Film nominated for the Gaudí Award for Best New Direction. It has been awarded the Best Spanish Film Screenplay Award at the Gijón Festival, has obtained the Special Mention of the Jury at the Cork Festival, the Málaga Work in Progress National Award 2023 and the Special Award at the Giffoni Festival.
- Laura Torres, director of Corral Negro (Talent Week 2023 project). Selected at the International Short Film Festival Interfilm Berlin (Green Film Competition section), the Almargo International Film Festival (official national short film section) and the London Awards International Film Festival (Best International Short Film – Winner Gold Documentary award).
Tono Folguera
He has a career of over 20 years in the production of documentaries and fiction films. He is the founder of the production companies Lastor Media and Vilaüt Films and has collaborated with directors such as Clara Roquet ("Libertad"), Carla Simón ("Alcarràs"), Carlos Marques-Marcet ("Polvo serán"), Elena Martín Gimeno ("Creatura"), Mikel Gurrea ("Suro"), Marcel Barrena ("Mediterráneo"), Mounia Akl ("Costa Brava"), Patricia Font ("El maestro que prometió el mar"), and Carles Bosch ("Petitet").
He won the Golden Bear at the 2022 Berlin Film Festival for the film Alcarràs. Among his main achievements are three Goya Awards from the Spanish Film Academy, ten Gaudí Awards from the Catalan Film Academy, three nominations for the European Film Awards, and two Golden Biznagas at the Málaga Film Festival. His most recent production, Forastera (Lucía Aleñar), received the FIPRESCI Prize at the Toronto Film Festival.
Mireia Graell
In 2017, she founded Ringo Media, a production company committed to authentic storytelling. Some of her recent films include “Matria” by Álvaro Gago (premiered at Berlinale Panorama), “Diari de la meva sextorsió” by Patricia Franquesa (winner of the Gaudí Award for Best Documentary), and “La furia” by Gemma Blasco (premiered at SXSW in Austin and winner of three Biznagas at the Málaga Film Festival).
Arlette Peyret
Business director and executive producer with over 18 years of experience in the audiovisual industry, leading the development and production of TV series, films, documentaries, and entertainment formats.
As an executive producer, her credits include “El Mapa de los anhelos” (Netflix, upcoming release), “Asalto al Banco Central” (Netflix), “Vintage” (3Cat), “La Academia” (Sony Pictures Television), “Las cintas de Rosa Peral” (Netflix), “Bienvenidos a Edén” (Netflix), “El Club de los Lectores Criminales” (Netflix), “El Caso Wanninkhof-Carabantes” (Netflix), “This is Football” (Amazon Prime), “Les de l’hòquei” (Netflix, 3Cat), and “This is Art” (Movistar, 3Cat), among others.
Xavier Atance
In 1986, he founded Benecé Produccions, where he serves as managing director and production designer. He has been president of PAC (2006–2012), president of PROA, and a member of the boards of FAPAE and PIAF. He is currently a board member of the Catalan Audiovisual Cluster.
As an executive film producer, he has participated in titles such as “El sueño de Sigena”, “Mujeres calvas”, “El cadáver de Anna Fritz”, “Fènix 11·23”, “Les dues nits d’ahir”, “Maragall i la Lluna”, “Los condenados”, “El payaso y el Führer”, “Dies d’agost”, “El caso Pinochet”, and “Cravan vs. Cravan”, among others.
In television, he has created and produced formats such as “Gent de Mercats”, “Helvètica”, and “Bogeria a la pastisseria”. At the same time, he has developed an extensive teaching career in universities and master’s programs.
Meet the Experts · Animation
Thursday 27th November
From 5pm to 6:45pm
Room L/M of the Disseny Hub Barcelona (Plaça de les Glòries Catalanes, 38)
Entry is free upon registration
The session will be held in Catalan & Spanish
A meeting point to gain an in-depth understanding of the work carried out in different audiovisual professions, led by expert women who, in conversation with the attending audience, share the day-to-day aspects of their work.
This year, the focus will be on the roles and tasks involved in the field of animation with Anna Solanas, Lyona Ivanova, Paula Martín, Daniela Belmonte and Yennifer Jaramillo.
Anna Solanas
In 2001, together with Marc Riba, they created the graduation project "El negre és el color dels déus," which became their first short film and marked the beginning of a collaboration that now spans 18 years. In this initial project, they established the foundations of their style, heavily influenced by Eastern European and former Soviet Union children’s animation from the second half of the 20th century, where puppets take center stage.
Through their own production company, "I + G Stop Motion" (founded in 2004), they have produced seventeen short films. Their projects have been featured in over 2,000 festivals across five continents, winning more than a hundred awards, including a Goya nomination, the Méliès d’Argent for Best European Short Film, and a Gaudí Award.
In March 2013, they occupied one of the halls of the prestigious Museo da Marioneta in Lisbon, exhibiting all the protagonists of their projects.
They have also given lectures at international animation festivals such as Anim’est in Bucharest (Romania), Animated Dreams in Tallinn (Estonia), Multfilm in Krasnoyarsk (Russia), monstra in Lisbon (Portugal), and FestAnka in Zilina (Slovakia), and have served as jurors for both national and international animation and film festivals.
Lyona Ivanova
Marta Puig (Lyona Ivanova) is a director and illustrator. She trained at ESCAC and graduated in 2001 with a specialization in directing. For her final graduation project, she created a stop-motion short film, “La bici roja.”
Since then, she has directed around a hundred music videos for bands such as Love of Lesbian, Sidonie, Lori Meyers, Leiva, Carlos Sadness, Amaral, Pau Vallvé, and The New Raemon.
In the advertising world, she has produced several stop-motion commercials for clients including Mans Unides, UNICEF, Estrella Damm, Royal, and Nestlé.
She has taught stop-motion techniques in the Master’s program in Scenographic Design at Elisava. She combines directing with illustration and has published 20 books to date; her first was the story written by Santi Balmes of Love of Lesbian, “Jo mataré monstres per tu,” and she recently published “Sex¡oh!”, which discusses female sexuality, sexual education, and the pursuit of pleasure. She is currently in production on her first animated feature film, “El dia que Ewan McGregor em va presentar els seus pares.”
Paula Martín
She is an Environment Artist with knowledge of Technical Art and experience working with game engines such as Unity and Unreal Engine.
In 2014, she completed a Higher Vocational Training program in 3D Animation, Video Games, and Interactive Environments. Afterward, in 2016, she continued her studies with a degree in Artistic Creation for Video Games.
She currently works as an Environment Artist at Penguin Armada and has previously collaborated as a freelance artist with several companies, including Paradox Interactive. She also has experience teaching 3D Art at various schools.
Daniela Belmonte
With a deep passion for storytelling and animated cinema, she began her career as a 3D generalist after graduating in Animation and Digital Art in Mexico. During this period, she discovered her vocation for character animation, which led her to an intensive summer course at Vancouver Film School and later motivated her move to Barcelona to specialize in animation and storytelling at Pepe School Land.
Her career spans projects in video games, virtual reality, and advertising, and she has collaborated on productions such as a VR experience of "Black Mirror" and the music video "Paranoia" by Heartsteel, where she brought the iconic characters from "League of Legends" to life.
After her recent participation as an animator on the pilot of the independent series "Catwalk," her current focus is on independent animation, where she seeks to explore new ways to continue improving and begin telling her own stories.
Yennifer Jaramillo
She is a 3D animator trained at Pepe School Land, with experience in advertising, video game development, and independent animation projects.
She has worked on advertising campaigns for The Glenlivet, collaborated on the development of a video game by the Spanish artist Okuda San Miguel, and recently participated in the pilot of the independent series "Catwalk," winner of the Next Lab Generation 2024.
She is currently part of the animation studio Boni is Scared, where she collaborates on a new independent project. Her approach combines technical skill, creativity, and visual storytelling to bring ideas to life with personality and emotion.
MeetInnovations
Tuesday 25th November
From 3:30pm to 5:30pm
Foyer Room of the Disseny Hub Barcelona (Plaça de les Glòries Catalanes, 38)
Entry is free upon registration
The session will be held in Catalan
MeetInnovations is a series of sessions dedicated to presenting and showcasing the most innovative university research, investigation, and business projects in the audiovisual field. These meetings serve as a connection point between students, researchers, educators, and industry professionals, with the aim of highlighting emerging research and solutions that can transform the audiovisual landscape.
Each session includes project presentations, spaces for debate, and networking opportunities, fostering knowledge exchange that promotes collaboration and inspires new ideas in audiovisual technologies.
This is an initiative of the University-Business-Technology working group.
On this occasion we will be able to learn about four projects:
AI&Music
CIT UPC – Centre d’Innovació i Tecnologia de la Universitat Politècnica de Catalunya
Presented by: Ferran Marques and Carles Sora, co-principal researchers of the project.
AI & Music powered by S+T+ARTS (Science, Technology & the Arts) was a European project promoted by Sónar, the UPC and Betevé that explored the links between artificial intelligence and musical creation. The program combined performances, workshops and artistic research to show the possibilities of machine learning applied to music. The Thinking Lab was the nerve center, a space for co-creation and debate between artists, scientists and professionals. Co-creation groups have also been developed that have experimented with neural networks, emotion analysis and motion capture. The project culminates in a paper that has collected emerging practices and challenges on music and AI.
CLIPE
CIT UPC – Centre d’Innovació i Tecnologia de la Universitat Politècnica de Catalunya
Presented by: Maria del Mar Nicolàs, Department of Innovation and Technology Transfer at the UPC.
The CLIPE project develops new techniques for creating and controlling interactive virtual characters, taking advantage of advances in human digitization, artificial intelligence and visualization technologies. It focuses on training a new generation of researchers through a multidisciplinary network that integrates universities, research centers and companies. The aim is to address both technical aspects and transversal skills, combining academic research and practical applications. Leading European partners, both in education and industry, participate to ensure the impact and transfer of knowledge. CLIPE seeks to enrich virtual environments by making them more alive, populated and interactive for diverse uses such as virtual reality, simulation and immersive digital content.
Un projecte de la investigadora Núria Pelechano.
DocIA
Fundació Bosch i Gimpera (UB)
Presented by: Jordi Vitrià, professor at the University of Barcelona and director of the Chair of AI and Media (UB-3Cat) and Patricia Huguet from Nextus.
DocAI is a pioneering initiative, developed in collaboration between next us, the platform for teachers who want to educate in critical thinking, and the University of Barcelona, which explores how generative artificial intelligence can transform the educational value of documentary films. The aim is to extend the useful life and social impact of documentary content, turning it into a pedagogical tool that promotes critical thinking, gender equality, historical memory and media ethics.
FotoNEX
StartUB!
Presented by: Yelena Smirnova, PhD Founder and promoter of FotoNEX, researcher and professor at the University of Barcelona.
FotoNEX is a new way to connect photographers and clients. Its mission is to create the reference platform for booking photography services, guaranteeing trust, transparency, quality and ease for both photographers and clients. For photographers, FotoNEX offers tools to create a professional profile, showcase their portfolio, manage their calendar and availability, and receive payments securely. For clients, it includes an advanced search engine by specialty and location, direct communication, verified reviews, appointment scheduling and a payment system that protects both parties.
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