Zoom Brands. Influencers. New audiovisual marketing.

In 2018, trademarks are expected to invest more than 2,500 million euros only in influencers on Instagram. Some amounts that reflect the great commitment that the main brands are making to social networks and new digital environments.

With the aim of analyzing this phenomenon, the Audiovisual Cluster, the Zoopa agency, Foment del Treball Nacional and DirCom have organized the fifth edition of Zoom Brands, this year dedicated to the marketing of influencers.

During the session, close to two hundred attendees, between agencies, brands and producers, had the opportunity to talk with a selection of influencers and celebrities with the most impact and more experience in influencers marketing. They were Santi Millán, Lucas Lorén, Ona Carbonella, Daniel Illescas and Roc Massaguer.




Daniel Pérez Barriga, Brand Communication Director of Desigual and Carlos Ortet, CEO of Zoopa, both influencers marketing experts, made a presentation before the round of questions and answers, analyzing the potential of influencers in relation to communication and valuation of the brands, as well as the latest trends and new strategies.

The session has been on a multi-camera streaming in ten different channels for webcasting and social networks, thanks to the technology of Watchity’s partners.
Full Streaming: https://www.youtube.com/watch?v=TVoF5aGoixY



“Keys of a successful script” with Paul Brown, X-Files writer, Star Trek Voyager

The Audiovisual Clúster has organized, along with the New York Film Academy (NYFA), a session on script creation with Paul Brown, screenwriter, director and multi-award-winning American producer who has participated in productions such as X-Files, Star Trek or Disney films.

In light of a hundred attendees, Paul Brown has focused his explanation on the creation of characters, through examples of cinematographic referents and current international series.

This session marks the beginning of a collaboration with the NYFA with the aim of establishing bridges with the US audiovisual sector and linking the Catalan university and training centers associated with the Cluster with their American counterparts.





Nine companies of the Audiovisual Clúster and more than one hundred interviews at the Job Market Place of JobBarcelona

The Audiovisual Cluster has co-organized with Barcelona Activa  a section of the Job Market Place (job interviews) dedicated to the audiovisual sector in the JobBarcelona, international labor congress and career guidance. The Job Market Place has brought together nine companies associated with the Audiovisual Clúster in the field of post-production, animation, television and film production, festival organization, etc., with job offers. It has counted on more than one hundred interviews of a selection of candidates seeking work.

This session is linked to the Cluster’s effort to connect emerging talent with the audiovisual industry and has, as a main activity, the organization of the Audiovisual Talent Week [see website]. Within the week, which is held the last quarter of each year, a space for job interviews is also enabled in the New Professionals Market.

Cluster companies that have participated in the Job Market Place are: