“What could we learn from the Danish audio-visual system to apply in Catalonia?”

“What could we learn from the Danish audio-visual system to apply in Catalonia?” is one question asked during a session entitled “The Danish audio-visual model”, which began the Audio-visual Talent Week, a meeting space between emerging talent and the audio-visual industry organised by the Cluster, from 28th November to 1st December 2017.


In addition to opening the Week, this session was part of a group of activities in which the Cluster aims to analyse the different audio-visual models in the world. The French and North-American models have been tackled so far (Click here to find out more).


The Denmark model was the focus on this occasion, as it is a country which Catalonia has often taken as a reference, and for this reason, the round table had top-notch participants with diverse backgrounds. David Matamoros, the representative in Spain of the Danish production company Zentropa (founded by Lars Von Trier) was the moderator of the round table, which saw the participation of Madeleine Ekman (Zentropa Sweden), Martin Kofoed (Danish Film Institute), Petar Mitric (University of Copenhagen), and Ton Lladó, a Catalan economist specialising in the Danish model.


Watch the streaming session here =DANISH AUDIO-VISUAL MODEL



World TV Day: A debate on the success of TV series

This year, the World TV Day in Catalonia  focussed on the success of fiction series, both from the point of view of the narrative and the business model that accompanies them. The session, held at the TecnoCampus in Mataró, had the support of the Catalan Audio-visual Cluster.



Eastern Europe: opportunities for the audio-visual market

The countries of Eastern Europe offer a good opportunity for growth in the audio-visual sector and for Catalan companies that wish to open markets. This was the main conclusion drawn from the work day for partners only, which the Cluster organised together with ACCIÓ.


ZOOM Brands 2017. Brands and the new media [video streaming]

Targets transforming into audience; technological platforms becoming televisions; brand value transforming into content… It is not news that brands explore new formulas to promote their products, including advertising on TV, on the internet or social networks, as well as new formats such as branded content and virtual reality.

However, brands are beginning to explore a new strategy: the creation of their own audio-visual media. TV channels, applications and online platforms with their own content are the trends in brand communication. This is a new model that opens up new avenues in the relationship between the audio-visual sector, agencies and brands. Zoom Brands 2017 analysed the new strategies and success stories with the participation of companies including Lavinia Next (Ideas & Solution Factory at Lavinia Group), ‘La Caixa’ Foundation and Agència &Rosàs (with the ALMA project), ZOOPA Creative Studio and Nestlé TV.